I have over 15 years of commercial experience working across design, front-end development, and e-commerce digital experiences, including Magento 2 and Shopify. I am also proficient in modern JavaScript frameworks, including React with TypeScript and Next.js. Throughout my career, I have worked at award-winning agencies in London and delivered high-traffic e-commerce experiences for major brands, including Lindt, Tangle Teezer, Champion, The Rug Company, Game 7 Athletics, Banham Security, Dorchester Collection, and CIPD. I regularly develop and optimise customer-facing components and features that directly impact conversion rates, performance and user experience, contributing to large codebases where maintainability, clean component design, and scalable patterns are critical. I have collaborated closely with cross-functional teams and led Front-End developers in complex projects. I enjoy mentoring and supporting other developers, contributing to architectural decisions, and helping establish standards that improve team productivity and code quality. You can view my portfolio at _Website not available. Sign in: https://www.twine.net/signup_ where you will find a selection of my development and design work.…

Jose Paitamala

I have over 15 years of commercial experience working across design, front-end development, and e-commerce digital experiences, including Magento 2 and Shopify. I am also proficient in modern JavaScript frameworks, including React with TypeScript and Next.js. Throughout my career, I have worked at award-winning agencies in London and delivered high-traffic e-commerce experiences for major brands, including Lindt, Tangle Teezer, Champion, The Rug Company, Game 7 Athletics, Banham Security, Dorchester Collection, and CIPD. I regularly develop and optimise customer-facing components and features that directly impact conversion rates, performance and user experience, contributing to large codebases where maintainability, clean component design, and scalable patterns are critical. I have collaborated closely with cross-functional teams and led Front-End developers in complex projects. I enjoy mentoring and supporting other developers, contributing to architectural decisions, and helping establish standards that improve team productivity and code quality. You can view my portfolio at _Website not available. Sign in: https://www.twine.net/signup_ where you will find a selection of my development and design work.…

Available to hire

I have over 15 years of commercial experience working across design, front-end development, and e-commerce digital experiences, including Magento 2 and Shopify. I am also proficient in modern JavaScript frameworks, including React with TypeScript and Next.js.

Throughout my career, I have worked at award-winning agencies in London and delivered high-traffic e-commerce experiences for major brands, including Lindt, Tangle Teezer, Champion, The Rug Company, Game 7 Athletics, Banham Security, Dorchester Collection, and CIPD. I regularly develop and optimise customer-facing components and features that directly impact conversion rates, performance and user experience, contributing to large codebases where maintainability, clean component design, and scalable patterns are critical.

I have collaborated closely with cross-functional teams and led Front-End developers in complex projects. I enjoy mentoring and supporting other developers, contributing to architectural decisions, and helping establish standards that improve team productivity and code quality.

You can view my portfolio at Website not available. Sign in: https://www.twine.net/signup where you will find a selection of my development and design work.

See more

Skills

Experience Level

JavaScript
Expert
HTML5
Expert
CSS
Expert
Figma
Expert
Shopify
Expert
React JS
Expert
Adobe Illustrator
Expert
Web Design
Expert
Magento
Expert
Adobe Photoshop
Expert
jQuery
Expert
WordPress
Expert
Node.js
Expert
Sketch
Expert
TypeScript
Expert
Vue.js
Expert
Drupal
Expert
See more

Language

English
Fluent

Work Experience

Lead Front-End Developer at Born Group
August 1, 2019 - Present
Lead front-end development for high-performance e-commerce platforms on Adobe Commerce (Magento 2) and Shopify. Built and guided front-end teams, collaborated with design and back-end teams to deliver scalable, accessible, and conversion-focused digital experiences for global brands. Implemented UI from Figma and focused on performance optimisation and WCAG accessibility.
Senior Front-End Developer at Matter of Form
September 1, 2016 - July 31, 2019
Delivered high-quality digital experiences for brands including Tangle Teezer, The Rug Company, Banham, The New Craftsmen, Shiva Som and Belmond Hotels. Developed responsive, pixel-perfect interfaces and optimised performance across devices.
Web Designer and Front-End Developer at Flint Technology
January 1, 2014 - September 1, 2016
Created engaging, seamless online shopping experiences aligned with each brand's identity. Implemented front-end code for brands such as Seraphine, Borough Kitchen, Lazy Susan, Red Valentino, Dorchester Hotel, Start Rite Shoes, Shires Equestrian, Trotters Childrenwear and CIPD.
Webmaster at Confederation of Tourism and Hospitality
November 1, 2012 - January 31, 2014
Led redesign and development of the organization's website, transforming an outdated site into a modern, visually appealing and user-friendly platform. Also designed and built a dedicated social network portal for students.
Graphic Web Designer at Simply Design / Healthhosts
September 1, 2009 - November 1, 2012
Specialised in delivering and hosting websites for holistic therapy practitioners, gathering client requirements and implementing templates using CMS platforms.

Education

Bachelor of Fine Arts and Graphic Design at Universidad Complutense de Madrid
January 1, 2003 - January 1, 2009
Colchester School of Art and Design at Colchester School of Art and Design
January 1, 2006 - January 1, 2007
Graphic Design Exchange Student at Universidad Iberoamericana, Mexico City
January 1, 2008 - January 1, 2009
Foundation Degree - Web Technologies at Birkbeck College, University of London
January 1, 2012 - January 1, 2014
Master of Science in Computer Science with Artificial Intelligence at University of Wolverhampton
January 1, 2025 - January 1, 2027
Foundation Degree at Birkbeck College, University of London
January 1, 2012 - January 1, 2014
MSC Computer Science with Artificial Intelligence at University of Wolverhampton
January 1, 2025 - January 1, 2027
Bachelor of Fine Arts and Graphic Design at Universidad Complutense de Madrid
January 1, 2003 - January 1, 2009
Graphic Design Exchange Student at Universidad Iberoamericana, Mexico City
January 1, 2008 - January 1, 2009
Graphic Design Exchange Student at Colchester School of Art and Design
January 1, 2006 - January 1, 2007
Foundation Degree - Web Technologies at Birkbeck College, University of London
January 1, 2012 - January 1, 2014
MSC Computer Science with Artificial Intelligence at University of Wolverhampton
January 1, 2025 - January 1, 2027
Bachelor of Fine Arts and Graphic Design at Universidad Complutense de Madrid
January 1, 2003 - January 1, 2009
Graphic Design Exchange Program at Universidad Iberoamericana, Mexico City
January 1, 2008 - January 1, 2009
Graphic Media Exchange Student at Colchester School of Art and Design
January 1, 2006 - January 1, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Media & Entertainment, Professional Services, Education, Travel & Hospitality, Non-Profit Organization
    paper Jewells

    I worked as the Lead Front-End Developer on the Jewell’s e-commerce website , built on Shopify. My responsibilities included providing development estimates, managing the front-end team’s workflow, building many of the site’s core components and reviewing code pull requests from the team. I ensure a high-quality, responsive, and brand-consistent user experience, while also ensuring performance, accessibility, and best practices throughout the project.

    View project: https://www.twine.net/signin

    paper Lindt Chocolate e-commerce experience

    Working on the Lindt website project was a rewarding and challenging experience while working at Born Group in London. We delivered a beautifully designed customer experience site that included personalised product features to add greater value. My role involved ensuring all designs were technically feasible within Magento 2, while leading a team of Front-End Developers. I encouraged innovation and problem-solving throughout, ensuring we consistently delivered solutions that initially seemed beyond reach.

    View project: https://www.twine.net/signin

    paper The Latin Dance

    The Latin Dance is a full-stack web platform I designed and developed end-to-end, aimed at connecting Latin dance communities by making it easy to discover classes, events, and teachers.

    The project started with market research to identify gaps in how salsa and bachata dancers find local activities. I then translated these insights into UX/UI designs focused on simplicity, accessibility, and community engagement.

    From a technical perspective, I built the platform using React, Next.js, and TypeScript on the front end, with a scalable backend powered by Prisma and PostgreSQL, and integrated Cloudflare R2 for efficient media storage. The result is a modern, performant, and user-friendly application that supports both dancers and event organisers.

    View project: https://www.twine.net/signin