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I’m a digital experience and web platform manager with 9+ years of experience owning both strategy and hands-on implementation of high-performing web experiences. I specialize in shaping digital journeys that convert, engage, and grow revenue across eCommerce and enterprise websites. I’m adept at building and optimizing experiences using CMS platforms (Adobe Experience Manager), experimentation frameworks, and analytics to turn business objectives into data-informed action. I’m known for bridging strategy and execution through collaborative, iterative optimization, personalization, and continuous improvement.…I’m a digital experience and web platform manager with 9+ years of experience owning both strategy and hands-on implementation of high-performing web experiences. I specialize in shaping digital journeys that convert, engage, and grow revenue across eCommerce and enterprise websites. I’m adept at building and optimizing experiences using CMS platforms (Adobe Experience Manager), experimentation frameworks, and analytics to turn business objectives into data-informed action. I’m known for bridging strategy and execution through collaborative, iterative optimization, personalization, and continuous improvement.

Kala Cox

Web Designer, UX Designer, UI Designer, +3

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I’m a digital experience and web platform manager with 9+ years of experience owning both strategy and hands-on implementation of high-performing web experiences. I specialize in shaping digital journeys that convert, engage, and grow revenue across eCommerce and enterprise websites. I’m adept at building and optimizing experiences using CMS platforms (Adobe Experience Manager), experimentation frameworks, and analytics to turn business objectives into data-informed action. I’m known for bridging strategy and execution through collaborative, iterative optimization, personalization, and continuous improvement.…I’m a digital experience and web platform manager with 9+ years of experience owning both strategy and hands-on implementation of high-performing web experiences. I specialize in shaping digital journeys that convert, engage, and grow revenue across eCommerce and enterprise websites. I’m adept at building and optimizing experiences using CMS platforms (Adobe Experience Manager), experimentation frameworks, and analytics to turn business objectives into data-informed action. I’m known for bridging strategy and execution through collaborative, iterative optimization, personalization, and continuous improvement.

Available to hire

I’m a digital experience and web platform manager with 9+ years of experience owning both strategy and hands-on implementation of high-performing web experiences. I specialize in shaping digital journeys that convert, engage, and grow revenue across eCommerce and enterprise websites.

I’m adept at building and optimizing experiences using CMS platforms (Adobe Experience Manager), experimentation frameworks, and analytics to turn business objectives into data-informed action. I’m known for bridging strategy and execution through collaborative, iterative optimization, personalization, and continuous improvement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Experience Manager at Scotiabank

January 1, 2019 - Present

Owned digital experience delivery and CMS implementation across multiple enterprise banking platforms, supporting product marketing, acquisition campaigns, and customer journey optimization. Built and maintained digital experiences directly in Adobe Experience Manager, including page creation, content configuration, QA validation, publishing, and post-launch optimization. Drove measurable improvements in digital conversion and engagement across multiple banking portfolios through CMS execution, A/B testing, and analytics-driven optimization. Led cross-functional teams and aligned internal/external partners via structured roadmaps, shared KPIs, and transparent prioritization; strengthened stakeholder communication and governance. Drove KPI growth through data-informed decisions, personalization, SEO optimization, and continuous process improvements; tracked with Adobe Analytics. Implemented A/B and multivariate tests using Adobe Target, deploying experience variations through AEM to opt

Digital Content Specialist at Leonardo Worldwide Corporation

January 1, 2018 - January 1, 2019

Managed CMS implementation and site builds for hotel vanity websites, configuring pages, content modules, and SEO structures to support client brand and conversion goals. Partnered cross-functionally with sales and product teams in a client-facing role to deliver custom SaaS website solutions that enhanced brand visibility and digital presence. Integrated storytelling, SEO copywriting, and UX/UI principles to craft compelling, user-centered online experiences that increased traffic and lead generation. Conducted market analysis, competitor benchmarking, and user research to guide ongoing optimization and ensure continuous alignment with business and client objectives.

Social Media & Digital Brand Manager at Trip Jaunt Network

January 1, 2016 - January 1, 2017

Developed and managed data-driven social media campaigns and content strategies across platforms to increase audience engagement and brand visibility. Utilized WordPress CMS, Google Analytics, and SEO tools to optimize web content, track performance metrics, and enhance organic reach. Created compelling, SEO-optimized copy consistent with brand tone and digital marketing objectives for blogs, email, and social media channels. Interpreted digital performance data, generated actionable insights, and supported data-driven decision-making through analytics reporting.