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I’m Yonglan Yi, a dynamic marketing leader with 17+ years of experience at Signify (Philips Lighting), shaping premium brand strategies across Global, APAC, North America, and Europe. I excel at turning consumer insights into actionable roadmaps, revenue growth management (RGM), and joint business planning (JBP) to drive massive retail growth. I’ve steered end-to-end initiatives from global toolkit localization to multi-channel execution, delivering measurable wins like historic Costco US listings and multi-market growth. Based in Shanghai and fluent in Korean, I serve as a strategic bridge for Asia and the globe, blending cultural nuance with rigorous strategy. I thrive in high-stakes stakeholder environments, delivering double-digit financial growth while elevating brand presence and portfolio profitability. My strengths include strategic storytelling, cross-functional leadership, and building scalable innovation pipelines that move from concept to nationwide rollout.…I’m Yonglan Yi, a dynamic marketing leader with 17+ years of experience at Signify (Philips Lighting), shaping premium brand strategies across Global, APAC, North America, and Europe. I excel at turning consumer insights into actionable roadmaps, revenue growth management (RGM), and joint business planning (JBP) to drive massive retail growth. I’ve steered end-to-end initiatives from global toolkit localization to multi-channel execution, delivering measurable wins like historic Costco US listings and multi-market growth. Based in Shanghai and fluent in Korean, I serve as a strategic bridge for Asia and the globe, blending cultural nuance with rigorous strategy. I thrive in high-stakes stakeholder environments, delivering double-digit financial growth while elevating brand presence and portfolio profitability. My strengths include strategic storytelling, cross-functional leadership, and building scalable innovation pipelines that move from concept to nationwide rollout.

Yonglan Yi

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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I’m Yonglan Yi, a dynamic marketing leader with 17+ years of experience at Signify (Philips Lighting), shaping premium brand strategies across Global, APAC, North America, and Europe. I excel at turning consumer insights into actionable roadmaps, revenue growth management (RGM), and joint business planning (JBP) to drive massive retail growth. I’ve steered end-to-end initiatives from global toolkit localization to multi-channel execution, delivering measurable wins like historic Costco US listings and multi-market growth. Based in Shanghai and fluent in Korean, I serve as a strategic bridge for Asia and the globe, blending cultural nuance with rigorous strategy. I thrive in high-stakes stakeholder environments, delivering double-digit financial growth while elevating brand presence and portfolio profitability. My strengths include strategic storytelling, cross-functional leadership, and building scalable innovation pipelines that move from concept to nationwide rollout.…I’m Yonglan Yi, a dynamic marketing leader with 17+ years of experience at Signify (Philips Lighting), shaping premium brand strategies across Global, APAC, North America, and Europe. I excel at turning consumer insights into actionable roadmaps, revenue growth management (RGM), and joint business planning (JBP) to drive massive retail growth. I’ve steered end-to-end initiatives from global toolkit localization to multi-channel execution, delivering measurable wins like historic Costco US listings and multi-market growth. Based in Shanghai and fluent in Korean, I serve as a strategic bridge for Asia and the globe, blending cultural nuance with rigorous strategy. I thrive in high-stakes stakeholder environments, delivering double-digit financial growth while elevating brand presence and portfolio profitability. My strengths include strategic storytelling, cross-functional leadership, and building scalable innovation pipelines that move from concept to nationwide rollout.

Available to hire

I’m Yonglan Yi, a dynamic marketing leader with 17+ years of experience at Signify (Philips Lighting), shaping premium brand strategies across Global, APAC, North America, and Europe. I excel at turning consumer insights into actionable roadmaps, revenue growth management (RGM), and joint business planning (JBP) to drive massive retail growth. I’ve steered end-to-end initiatives from global toolkit localization to multi-channel execution, delivering measurable wins like historic Costco US listings and multi-market growth.

Based in Shanghai and fluent in Korean, I serve as a strategic bridge for Asia and the globe, blending cultural nuance with rigorous strategy. I thrive in high-stakes stakeholder environments, delivering double-digit financial growth while elevating brand presence and portfolio profitability. My strengths include strategic storytelling, cross-functional leadership, and building scalable innovation pipelines that move from concept to nationwide rollout.

Language

Korean

Fluent

Work Experience

Global Category Strategy & Communications Lead & NAM Growth Lead at Signify (formerly Philips Lighting)

January 1, 2022 - January 1, 2026

APAC-Global bridge: Harmonize global innovation strategies with local market nuances to ensure 1:1 localization. Exceeded profitability targets with 43% IGM and achieved a €300M+ revenue milestone through disciplined performance management. Directed end-to-end 360° strategy, including global roadmap cadence and quarterly innovation pitches to regional leaders to secure buy-in and elevate brand presence. Secured major retail wins for the first time in history (Costco US $10M POS), Walmart, The Home Depot, and launched 3P on Amazon. Delivered +13% sales growth in the US and EU by crafting compelling value propositions for indoor/outdoor categories. Led Global Governance: directed Annual Global Roadmap meetings (Eindhoven/Shanghai) and pitched innovations to regional leaders to secure strategic buy-in.

Global Roadmap & Strategy Manager (Outdoor Turnaround) at Signify (formerly Philips Lighting)

January 1, 2021 - January 1, 2022

Transformed the Outdoor category from a de-prioritized segment into a primary growth engine. Achieved €211M in revenue with 27% sales growth and 42.7% margin. Defined global category vision and portfolio refresh (Solar, Linkable). Expanded market presence with major listings at Walmart (US), The Home Depot, and Home Hardware (Canada).

Global Strategic Planning Manager (Ceiling & Connected Lighting) at Signify (formerly Philips Lighting)

January 1, 2020 - January 1, 2021

Hyper-growth: 120% global growth in LED Ceiling lights; China fan ceiling sales grew from €600K to €3.2M (+433%) in one year. Platform mastery: Managed two key global platform releases, improving category IGM from 34.5% to 38.5%.

Global PM & Strategic Roadmap Manager (Lamps/Spots/Bulbs) at Signify (formerly Philips Lighting)

January 1, 2016 - January 1, 2020

Market turnaround: Reversed de-growth in a mature market, exceeding margin targets (35.6%) and growing market share by +4%. Portfolio optimization: Streamlined SKUs by 5% while launching 'ExpertColor' premium positioning, delivering €150M revenue with 52% profit.

Regional Product Manager ( Asia & LATAM ) at Signify (formerly Philips Lighting)

January 1, 2012 - January 1, 2016

Market localization: Drove 48% YoY sales growth in Downlights in Asia & Latam; achieved a 600% sales increase in Pakistan via a strategic localization project.

Product & Channel Marketing Manager (Seoul, Korea) at Signify (formerly Philips Lighting)

January 1, 2008 - January 1, 2012

Retail innovation: Recognized as the 'Best Case in APAC' for new business development, achieving X3 growth through enhancing the retail network and store experience design.

Brand PR & Product Management at Daesang Corp.

January 1, 2005 - January 1, 2008

Managed market-leading packaged food products; drove market share through 'Value Innovation' programs and strengthened brand communications.