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I am a results-driven Google Ads & PPC professional with 8+ years of hands-on experience building, optimizing, and scaling paid search campaigns across the US, UK, Canada, and Nigeria. I specialize in Google Ads across Search, Shopping, Performance Max, YouTube, Display, conversion tracking (GA4 & GTM), and intent-led campaign architecture, driving profitable growth for eCommerce, Fitness, Healthcare, SaaS, Fintech, and Betting. I turn underperforming accounts into reliable acquisition engines by restructuring keyword structures, improving attribution, tightening search intent, and aligning ads with real business outcomes — CPA, ROAS, and revenue. I am comfortable working across different team sizes and role levels, from execution-focused PPC roles to broader paid media responsibilities. I collaborate with creative and operations teams to test offers, landing pages, and messaging, reducing wasted spend and improving ROAS. I am seeking Google Ads / PPC / SEM opportunities where performance, clarity, and measurable impact matter.…I am a results-driven Google Ads & PPC professional with 8+ years of hands-on experience building, optimizing, and scaling paid search campaigns across the US, UK, Canada, and Nigeria. I specialize in Google Ads across Search, Shopping, Performance Max, YouTube, Display, conversion tracking (GA4 & GTM), and intent-led campaign architecture, driving profitable growth for eCommerce, Fitness, Healthcare, SaaS, Fintech, and Betting. I turn underperforming accounts into reliable acquisition engines by restructuring keyword structures, improving attribution, tightening search intent, and aligning ads with real business outcomes — CPA, ROAS, and revenue. I am comfortable working across different team sizes and role levels, from execution-focused PPC roles to broader paid media responsibilities. I collaborate with creative and operations teams to test offers, landing pages, and messaging, reducing wasted spend and improving ROAS. I am seeking Google Ads / PPC / SEM opportunities where performance, clarity, and measurable impact matter.

Gift Nomuoja

Content Creator, Graphic Designer, Brand Designer, +2

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I am a results-driven Google Ads & PPC professional with 8+ years of hands-on experience building, optimizing, and scaling paid search campaigns across the US, UK, Canada, and Nigeria. I specialize in Google Ads across Search, Shopping, Performance Max, YouTube, Display, conversion tracking (GA4 & GTM), and intent-led campaign architecture, driving profitable growth for eCommerce, Fitness, Healthcare, SaaS, Fintech, and Betting. I turn underperforming accounts into reliable acquisition engines by restructuring keyword structures, improving attribution, tightening search intent, and aligning ads with real business outcomes — CPA, ROAS, and revenue. I am comfortable working across different team sizes and role levels, from execution-focused PPC roles to broader paid media responsibilities. I collaborate with creative and operations teams to test offers, landing pages, and messaging, reducing wasted spend and improving ROAS. I am seeking Google Ads / PPC / SEM opportunities where performance, clarity, and measurable impact matter.…I am a results-driven Google Ads & PPC professional with 8+ years of hands-on experience building, optimizing, and scaling paid search campaigns across the US, UK, Canada, and Nigeria. I specialize in Google Ads across Search, Shopping, Performance Max, YouTube, Display, conversion tracking (GA4 & GTM), and intent-led campaign architecture, driving profitable growth for eCommerce, Fitness, Healthcare, SaaS, Fintech, and Betting. I turn underperforming accounts into reliable acquisition engines by restructuring keyword structures, improving attribution, tightening search intent, and aligning ads with real business outcomes — CPA, ROAS, and revenue. I am comfortable working across different team sizes and role levels, from execution-focused PPC roles to broader paid media responsibilities. I collaborate with creative and operations teams to test offers, landing pages, and messaging, reducing wasted spend and improving ROAS. I am seeking Google Ads / PPC / SEM opportunities where performance, clarity, and measurable impact matter.

Available to hire

I am a results-driven Google Ads & PPC professional with 8+ years of hands-on experience building, optimizing, and scaling paid search campaigns across the US, UK, Canada, and Nigeria. I specialize in Google Ads across Search, Shopping, Performance Max, YouTube, Display, conversion tracking (GA4 & GTM), and intent-led campaign architecture, driving profitable growth for eCommerce, Fitness, Healthcare, SaaS, Fintech, and Betting. I turn underperforming accounts into reliable acquisition engines by restructuring keyword structures, improving attribution, tightening search intent, and aligning ads with real business outcomes — CPA, ROAS, and revenue.

I am comfortable working across different team sizes and role levels, from execution-focused PPC roles to broader paid media responsibilities. I collaborate with creative and operations teams to test offers, landing pages, and messaging, reducing wasted spend and improving ROAS. I am seeking Google Ads / PPC / SEM opportunities where performance, clarity, and measurable impact matter.

Skills

Experience Level

Expert

Expert

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Expert

Language

English

Fluent

Work Experience

Digital Marketing Manager (Paid Media) at i-Fitness

April 1, 2023 - Present

Led Google Ads acquisition across 28+ gym branches, consistently driving 1,000+ new members monthly through search-led demand capture. Increased online-driven revenue by 23.5% by restructuring Google Ads accounts around high-intent keywords, location-based campaigns, and conversion value bidding. Built and optimized full-funnel Google Ads strategies (Search + Performance Max + Remarketing), improving lead-to-member conversion rates by 12%. Designed GA4 and Looker Studio dashboards for branch-level performance tracking, enabling faster budget reallocation and CPA control. Partnered with creative and operations teams to test offers, landing pages, and messaging, reducing wasted spend and improving ROAS.

Paid Media Manager at Doctor Alexa

January 1, 2020 - March 1, 2023

Managed Google Ads and Bing Ads campaigns for healthcare services, focusing on high-intent search traffic and lead quality. Built keyword structures around treatment-level intent, improving qualified lead volume while reducing CPA. Implemented conversion tracking via GA and GTM, enabling smarter bidding and clearer attribution. Launched remarketing and display campaigns that increased repeat engagement and assisted conversions. Improved CTR by 15% through continuous ad copy testing and keyword refinement.

Paid Media Manager at Webmet Creative Agency

January 1, 2019 - January 1, 2022

Managed Google Ads campaigns for clients across eCommerce, SaaS, Fintech, and Betting, with a strong focus on paid search performance. Oversaw six-figure monthly Google Ads budgets, optimizing toward CPA, ROAS, and revenue growth. Rebuilt campaign structures to align keywords with funnel stages, improving Quality Scores and reducing CPC. Ran structured A/B tests across ads, landing pages, and audiences, achieving 20%+ conversion lift across multiple accounts. Built clear performance reports translating PPC metrics into business outcomes for founders and stakeholders.

Digital Marketing Specialist (PPC & eCommerce) at Gibadi.com

January 1, 2017 - January 1, 2019

Owned Google Ads strategy for a B2B & B2C eCommerce platform selling power tools and PPE. Managed monthly Google Ads spend, achieving ~500% ROAS through intent-driven search campaigns. Reduced CPA significantly by tightening keyword match types, refining search queries, and improving landing page relevance. Built remarketing campaigns on Google Display and Search, reducing cart abandonment by 30%. Increased AOV by 15% through cross-sell and upsell search campaigns targeting existing buyers.

Digital Marketing Specialist (Paid Search) at BuyOkrika.com

January 1, 2016 - January 1, 2017

Executed Google Ads campaigns for an online thrift marketplace, focusing on search and remarketing. Improved conversion rate by 30% through ad copy testing and landing page experiments. Reduced cart abandonment by 25% using remarketing lists for search ads (RLSA). Managed daily budget pacing, search term mining, and performance optimization.