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With over 10 years of experience in SEO and a strong background in team, product, and project management, as well as SEM management, I bring both strategic thinking and hands-on expertise across technical SEO, keyword research, on-page and off-page optimisation, vector mapping, entity optimisation, and AI search readiness. I have also developed Python-based applications for AI optimisation using embeddings and semantic search. I bring a clear communication style, a passion for all things digital, and a proactive, solutions-driven mindset. I am continually learning and applying new technologies to digital marketing projects, including GenAI integrations, data-driven audits, and scalable SEO roadmaps that align with business objectives and growth targets.…With over 10 years of experience in SEO and a strong background in team, product, and project management, as well as SEM management, I bring both strategic thinking and hands-on expertise across technical SEO, keyword research, on-page and off-page optimisation, vector mapping, entity optimisation, and AI search readiness. I have also developed Python-based applications for AI optimisation using embeddings and semantic search. I bring a clear communication style, a passion for all things digital, and a proactive, solutions-driven mindset. I am continually learning and applying new technologies to digital marketing projects, including GenAI integrations, data-driven audits, and scalable SEO roadmaps that align with business objectives and growth targets.

Pourya Sedaghat Kish

SEO Expert, Digital Marketer, Marketing Strategist, +6

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With over 10 years of experience in SEO and a strong background in team, product, and project management, as well as SEM management, I bring both strategic thinking and hands-on expertise across technical SEO, keyword research, on-page and off-page optimisation, vector mapping, entity optimisation, and AI search readiness. I have also developed Python-based applications for AI optimisation using embeddings and semantic search. I bring a clear communication style, a passion for all things digital, and a proactive, solutions-driven mindset. I am continually learning and applying new technologies to digital marketing projects, including GenAI integrations, data-driven audits, and scalable SEO roadmaps that align with business objectives and growth targets.…With over 10 years of experience in SEO and a strong background in team, product, and project management, as well as SEM management, I bring both strategic thinking and hands-on expertise across technical SEO, keyword research, on-page and off-page optimisation, vector mapping, entity optimisation, and AI search readiness. I have also developed Python-based applications for AI optimisation using embeddings and semantic search. I bring a clear communication style, a passion for all things digital, and a proactive, solutions-driven mindset. I am continually learning and applying new technologies to digital marketing projects, including GenAI integrations, data-driven audits, and scalable SEO roadmaps that align with business objectives and growth targets.

Available to hire

With over 10 years of experience in SEO and a strong background in team, product, and project management, as well as SEM management, I bring both strategic thinking and hands-on expertise across technical SEO, keyword research, on-page and off-page optimisation, vector mapping, entity optimisation, and AI search readiness. I have also developed Python-based applications for AI optimisation using embeddings and semantic search. I bring a clear communication style, a passion for all things digital, and a proactive, solutions-driven mindset.

I am continually learning and applying new technologies to digital marketing projects, including GenAI integrations, data-driven audits, and scalable SEO roadmaps that align with business objectives and growth targets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Account Manager at Xugar

December 1, 2025 - Present

Responsibilities include managing both SEO and PPC campaigns, developing and implementing SEO strategies, acting as the primary client contact, liaising with internal stakeholders, providing content strategies aligned to client objectives, delivering SEO consultations, and producing data-centric audits and reports while staying current with evolving search algorithms.

Senior SEO Manager/General Manager at MakeMyWebsite

April 1, 2024 - August 1, 2025

Oversaw in-house account management, cybersecurity processes with a hosting partner, and internal process improvements (e.g., Asana). Promoted to General Manager in April 2025. Led AI adoption across development, content, and operations, established major communication templates, enhanced team performance and knowledge sharing, steered sales processes, and managed high-end web development projects as a strategist and project manager for an online marketplace. Directed SEO, PPC and content initiatives and audited SEO roadmaps.

Head of SEO at MyDeal

November 1, 2022 - April 1, 2024

Developed SEO strategies and initiatives, built and managed in-house SEO & content teams (3 people), created SEO & content roadmaps, managed outreach campaigns, conducted team performance analysis, developed and communicated OKRs, liaised with CEO/CMO and other stakeholders, and delivered data-centric audits and reports while exploring content opportunities and CRO ideas.

SEO Product Manager at MyDeal

April 1, 2021 - November 1, 2022

Developed SEO strategies and initiatives, built and managed in-house SEO & content teams, created and maintained SEO & content roadmaps, managed site analysis, keyword research and mapping, handled technical SEO and audits, produced content strategies and roadmaps, and implemented data-driven solutions and reports for stakeholders.

SEO Associate Product Manager at BUPA

August 1, 2019 - April 1, 2021

Developed SEO strategies for Bupa AU & NZ, performed site analysis, keyword research and mapping, executed technical and on-page SEO, conducted full on-site and off-site audits, created content strategies and calendars, implemented content opportunities, and trained internal teams to follow SEO best practices while building the provider search engine.

Senior SEO Specialist at Impressive

November 1, 2018 - August 1, 2019

Developed SEO strategies, performed site analysis and keyword research, executed technical and on-page SEO, conducted audits, created content mappings, and implemented outreach strategies. Maintained client relationships and supported other teams with data analytics and performance insights.

SEO Specialist at King Kong Agency

January 1, 2017 - November 1, 2018

Developed SEO strategies, performed site analyses, keyword research, and technical SEO; executed on-page and off-page optimization, created content mappings and meta data, and contributed to international campaigns with KPI-driven results.

SEO Project Manager at 23 Digital

May 1, 2015 - January 1, 2017

Developed SEO & PPC strategies, conducted site analyses, keyword research and mapping, performed full audits, created content strategies and local SEO plans, managed client relationships, and ensured KPI achievement while coordinating with cross-functional teams.

Freelance SEO & Content Specialist

August 1, 2025 - Present

Managing SEO and GenAI campaigns; developing SEO strategies and initiatives; implementing, monitoring and managing campaigns for clients as the primary point of contact; providing content strategies aligned with client objectives; conducting audits and producing data-centric reports; staying up-to-date with evolving search trends and algorithms; delivering solution-focused outcomes.

Senior SEO Manager at MakeMyWebsite

April 1, 2024 - August 1, 2025

Managed in-house account manager; oversaw cybersecurity processes with a hosting partner; improved internal processes (introduced Asana); promoted the use of AI in development and day-to-day operations; established major news templates; enhanced team performance and knowledge sharing across SEO, PPC and development; provided consultations on expenditure reduction and strategic direction; drove sales processes and managed high-end web development projects; created and maintained SEO and content roadmaps; audited SEO and content for tier1 clients.