Available to hire
With over 10 years of experience in SEO and a strong background in team management, product management, project management, digital marketing and AI optimisation, I bring both strategic thinking and hands-on expertise in areas such as technical SEO audits, keyword research, on-page and off-page optimisation and performance analysis.
I bring a clear communication style and a passion for all things digital and tech related. I am a highly motivated individual who thrives in collaborative environments, values an innovative mindset, and consistently looks for creative solutions.
Experience Level
Language
English
Fluent
Work Experience
Senior Account Manager at Xugar
December 1, 2025 - PresentResponsibilities include managing both SEO and PPC campaigns, developing and implementing SEO strategies, acting as the primary client contact, liaising with internal stakeholders, providing content strategies aligned to client objectives, delivering SEO consultations, and producing data-centric audits and reports while staying current with evolving search algorithms.
Senior SEO Manager/General Manager at MakeMyWebsite
April 1, 2024 - August 1, 2025Oversaw in-house account management, cybersecurity processes with a hosting partner, and internal process improvements (e.g., Asana). Promoted to General Manager in April 2025. Led AI adoption across development, content, and operations, established major communication templates, enhanced team performance and knowledge sharing, steered sales processes, and managed high-end web development projects as a strategist and project manager for an online marketplace. Directed SEO, PPC and content initiatives and audited SEO roadmaps.
Head of SEO at MyDeal
November 1, 2022 - April 1, 2024Developed SEO strategies and initiatives, built and managed in-house SEO & content teams (3 people), created SEO & content roadmaps, managed outreach campaigns, conducted team performance analysis, developed and communicated OKRs, liaised with CEO/CMO and other stakeholders, and delivered data-centric audits and reports while exploring content opportunities and CRO ideas.
SEO Product Manager at MyDeal
April 1, 2021 - November 1, 2022Developed SEO strategies and initiatives, built and managed in-house SEO & content teams, created and maintained SEO & content roadmaps, managed site analysis, keyword research and mapping, handled technical SEO and audits, produced content strategies and roadmaps, and implemented data-driven solutions and reports for stakeholders.
SEO Associate Product Manager at BUPA
August 1, 2019 - April 1, 2021Developed SEO strategies for Bupa AU & NZ, performed site analysis, keyword research and mapping, executed technical and on-page SEO, conducted full on-site and off-site audits, created content strategies and calendars, implemented content opportunities, and trained internal teams to follow SEO best practices while building the provider search engine.
Senior SEO Specialist at Impressive
November 1, 2018 - August 1, 2019Developed SEO strategies, performed site analysis and keyword research, executed technical and on-page SEO, conducted audits, created content mappings, and implemented outreach strategies. Maintained client relationships and supported other teams with data analytics and performance insights.
SEO Specialist at King Kong Agency
January 1, 2017 - November 1, 2018Developed SEO strategies, performed site analyses, keyword research, and technical SEO; executed on-page and off-page optimization, created content mappings and meta data, and contributed to international campaigns with KPI-driven results.
SEO Project Manager at 23 Digital
May 1, 2015 - January 1, 2017Developed SEO & PPC strategies, conducted site analyses, keyword research and mapping, performed full audits, created content strategies and local SEO plans, managed client relationships, and ensured KPI achievement while coordinating with cross-functional teams.
Education
Graduate Certificate in Business Administration (Postgraduate) at RMIT
January 11, 2030 - March 17, 2026Qualifications
SAFe Product Owner/Product Manager Certificate
January 11, 2030 - March 17, 2026SAFe Certificate 5 for Product Owners and Product Managers
January 11, 2030 - March 17, 2026PCEP – Certified Entry-Level Python Programmer
January 11, 2030 - March 17, 2026AI 900 – Microsoft Azure AI Fundamentals
January 11, 2030 - March 17, 2026Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Retail, Healthcare
Experience Level
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