Sofia Lail

Social Media Content Manager at HerV Pod, Cool Comforts Co.

Collaborate with the development team each month to plan and brainstorm content themes, ensuring alignment with business goals and upcoming campaigns. Develop and manage monthly content calendars, including creating posts, writing captions, and selecting relevant hashtags to increase engagement and visibility. Coordinate, schedule, and post content across social media platforms according to the editorial calendar, while tracking performance metrics, responding to engagement, and analyzing results to refine future strategies.

Digital Marketing & Communications Intern at Mi3 Consulting Group

Create and maintain branded templates and communications tools (e.g., PowerPoint decks, Word documents, proposal formats) to ensure consistency and professionalism across all client-facing materials. Assist in developing and scheduling content for digital platforms, including websites, LinkedIn and email campaigns, to support brand awareness and new client acquisition initiatives. Support performance tracking of digital campaigns by preparing reports using Google Analytics.

Social Media Management Intern at Life Forward, Pregnancy Care of Cincinnati

Partnered with leadership to develop and execute a social media editorial calendar aligned with quarterly objectives, ensuring consistent brand messaging and campaign cohesion. Designed and published engaging weekly content across key social platforms, targeting segmented audiences to educate, drive awareness and engagement, and increase utilization of services.

Social Media and Visual Content Intern at Lost Art Communications

Acted as liaison for a key client relationship, ensuring social media and website strategies were fully aligned with the client’s business goals and brand positioning. Contributed to the development and execution of content strategies across digital platforms, supporting client revenue growth and online visibility. Led end-to-end planning, coordination, and production of multimedia content, including over 10 branded photo and video shoots, delivering high-impact visuals tailored for cross-channel use.

Freelance Photographer and Social Media Support at Sofia Mariana Photography

Delivered professional photography services to local businesses and non-profit organizations, supporting brand storytelling and community engagement initiatives. Captured, curated, and edited high-quality imagery for events and campaigns, including charity fundraisers and brand activations for organizations such as CancerFree KIDS, MomsHope, The Care Center, Paxton’s Bar & Grill, and Ramsey’s Trailside.