I'm nataliia mishchenko, a Brand & Packaging Designer focused on creating distinctive visual identities and product-led brand systems for retail, FMCG, and consumer brands. I translate brand positioning into cohesive visual languages across packaging, identity systems, and product communication. My work blends brand design, graphic design, and art direction to build clear, recognizable brands that function consistently across products, marketing materials, and digital touchpoints. I collaborate closely with founders, product teams, and cross-functional stakeholders to bring brands from concept to launch, ensuring visual consistency and strong product presence in competitive markets.

nataliia mishchenko

I'm nataliia mishchenko, a Brand & Packaging Designer focused on creating distinctive visual identities and product-led brand systems for retail, FMCG, and consumer brands. I translate brand positioning into cohesive visual languages across packaging, identity systems, and product communication. My work blends brand design, graphic design, and art direction to build clear, recognizable brands that function consistently across products, marketing materials, and digital touchpoints. I collaborate closely with founders, product teams, and cross-functional stakeholders to bring brands from concept to launch, ensuring visual consistency and strong product presence in competitive markets.

Available to hire

I’m nataliia mishchenko, a Brand & Packaging Designer focused on creating distinctive visual identities and product-led brand systems for retail, FMCG, and consumer brands. I translate brand positioning into cohesive visual languages across packaging, identity systems, and product communication.

My work blends brand design, graphic design, and art direction to build clear, recognizable brands that function consistently across products, marketing materials, and digital touchpoints. I collaborate closely with founders, product teams, and cross-functional stakeholders to bring brands from concept to launch, ensuring visual consistency and strong product presence in competitive markets.

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Language

English
Advanced
Ukrainian
Fluent
Spanish; Castilian
Intermediate

Work Experience

Brand Designer and Art Director at Misami Create
July 1, 2020 - Present
Develop visual identity systems and brand assets for Tech, Retail and FMCG brands. Translate brand positioning into clear visual languages, packaging concepts, and product-focused brand materials. Create cohesive brand systems for product launches and marketing materials. Collaborate with founders and teams to ensure visual consistency across brand touchpoints.
Product Owner at Athlon International (Mercedes Benz Group)
July 1, 2022 - July 1, 2023
Worked within a cross-functional product team delivering a digital platform operating across 11 European markets. Coordinated collaboration between design, engineering, and product stakeholders to deliver scalable workflows and product improvements.
Product Owner, IT Project Manager at fozzy Group
July 1, 2020 - July 1, 2022
Worked on digital products for large-scale retail systems. Collaborated with design and engineering teams on payment and e-commerce solutions used by over 1 million users daily. Coordinated cross-functional teams (7 teams, 70+ FTE) and delivered a digital payment solution to market for 3 retailers.
Architect, Designer, Project Manager at Architecture & Design studio Practice
January 1, 2012 - January 1, 2021
Led architecture and design projects across residential, retail, and commercial environments, coordinating teams and managing project delivery.
Architect, Urban Designer, Commercial Interior Designer at Architecture & Design studio Practice
January 1, 2012 - January 1, 2018
Worked on architectural and spatial design projects from concept development to implementation.

Education

Master of Arts in Urban Design at NAU
January 11, 2030 - March 17, 2026
Bachelor of Arts in Architecture at NAU
January 11, 2030 - March 17, 2026
Graphic Design at TRIADA
January 11, 2030 - March 17, 2026
Marketing Strategy at Illinois Institute of Technology
January 11, 2030 - March 17, 2026
IT Product Management at IAMPM
January 11, 2030 - March 17, 2026

Qualifications

PSPO I
January 11, 2030 - March 17, 2026
PSPO II
January 11, 2030 - March 17, 2026
PAL I
January 11, 2030 - March 17, 2026
Master of Arts in Urban Design
January 11, 2030 - March 17, 2026
Bachelor of Arts in Architecture
January 11, 2030 - March 17, 2026
Graphic Design
January 11, 2030 - March 17, 2026
PSPO I
January 11, 2030 - March 17, 2026
PSPO II
January 11, 2030 - March 17, 2026
PAL I
January 11, 2030 - March 17, 2026
Marketing Strategy
January 11, 2030 - March 17, 2026
IT Product Management
January 11, 2030 - March 17, 2026

Industry Experience

Retail, Consumer Goods, Software & Internet, Professional Services, Media & Entertainment