Hi, I’m Lasha Kuparashvili, an innovative consultant born in Tbilisi, Georgia, and currently based in Brussels, Belgium. I have a passion for languages, technology and turning ideas into practical solutions. I’m a dependable, social and curious professional who thrives in both team settings and independent work, always eager to learn and improve. Over the years I’ve combined data analytics, digital marketing and project coordination to optimize products, content and campaigns. I’m fluent in English and Georgian, advanced in Dutch, and comfortable with tools like SAP, VTEX, Contentful, P360 and Jira to deliver tangible impact.

Lasha Kuparashvili

Hi, I’m Lasha Kuparashvili, an innovative consultant born in Tbilisi, Georgia, and currently based in Brussels, Belgium. I have a passion for languages, technology and turning ideas into practical solutions. I’m a dependable, social and curious professional who thrives in both team settings and independent work, always eager to learn and improve. Over the years I’ve combined data analytics, digital marketing and project coordination to optimize products, content and campaigns. I’m fluent in English and Georgian, advanced in Dutch, and comfortable with tools like SAP, VTEX, Contentful, P360 and Jira to deliver tangible impact.

Available to hire

Hi, I’m Lasha Kuparashvili, an innovative consultant born in Tbilisi, Georgia, and currently based in Brussels, Belgium. I have a passion for languages, technology and turning ideas into practical solutions. I’m a dependable, social and curious professional who thrives in both team settings and independent work, always eager to learn and improve.

Over the years I’ve combined data analytics, digital marketing and project coordination to optimize products, content and campaigns. I’m fluent in English and Georgian, advanced in Dutch, and comfortable with tools like SAP, VTEX, Contentful, P360 and Jira to deliver tangible impact.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Georgian
Fluent
Dutch
Fluent
French
Advanced
Russian
Advanced
German
Beginner

Work Experience

Material Master (Data Analyst) at KitchenAid, Grimbergen
January 1, 2025 - Present
In charge of data creation, edition and manipulation for product units via SAP. Updating relevant product information and documentation, and creating SKUs for new product releases.
Webmaster (Digital Marketing) at KitchenAid, Grimbergen
January 1, 2025 - Present
Creating, editing, updating and maintaining promotional banners & products on company websites; developing content matrix for promotions; coordinating with the implementation team via JIRA; applying changes to promotions via VTEX; supporting content team with product information on P360 & Contentful; flagging errors during content implementation; creating promotional discount codes for distribution to CMR.
Customer Care Service (Data Assistant) at KitchenAid, Grimbergen
January 1, 2025 - Present
Supported customer care during call center migration; updated and maintained data via WISE; screened customer requests to separate legitimate issues from fraud; approved and provided compensation to relevant customers.
Search Engine Optimization Specialist (Sales) at Constellation
January 1, 2025 - Present
Selling and negotiating with potential clients online; maintaining communication via Chatwoot, Aimfox & emails; negotiating deals for guest posts and link insertions.
Transport Coordinator at International Distribution Partners
January 1, 2024 - January 1, 2024
Organized the transport chain from import to delivery; accessed containers via various administrative platforms; created efficient transport plans and communicated them to colleagues; delivered over 200 products.
Marketing Strategist (Internship) at Eversor
January 1, 2023 - January 1, 2024
Developed a marketing strategy aligned with startup goals, identified market and target audience, built client portfolios, devised approaches for different clients, and drafted a 3-year growth plan.

Education

Professional Bachelor's degree in Idea&Innovation Management, Specialization in Consultancy at Erasmus Hogeschool
January 1, 2020 - January 1, 2024
Diploma of Tourism (Highschool/Middelbaar) at Koninklijk Atheneum Etterbeek (KAE)
January 1, 2018 - January 1, 2018

Qualifications

Google Marketing Certification
January 11, 2030 - March 17, 2026
Model United Nations Zurich Award
January 11, 2030 - March 17, 2026
BBC Public Speech Certification
January 11, 2030 - March 17, 2026
Professional Coaching Certification
January 11, 2030 - March 17, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Transportation & Logistics, Education