With thirteen years of experience in social media marketing, I’m a highly creative and results-driven social media manager and content creator. In addition to building my own personal social media platforms with over 80,000 followers, I have also worked across various sectors to develop others’ social media platforms. I’ve enabled significant success for companies across diverse sectors. For instance, I increased views for a small business on TikTok from 2.8k to 86k within just four weeks, and grew their sales by an impressive 889% in the same period. Additionally, I ran a lead generation campaign for another business via Meta, which resulted in a halving of their previous advertising spend and a remarkable 1,000% increase in leads. I create and post impactful, insightful, and value-driven content that promotes engagement and grows views and followers. I also tap into brand’s strategy, conduct research to understand the target audience, and provide a comprehensive growth strategy, not just scroll-stopping posts. I track content’s performance, analysing and evaluating it to inform future strategies. Content is based on people’s needs and researched and sourced to highlight benefits and value in a meaningful way for the target audience, all while aligning with brand personality and tone of voice. Before working on my social media, I held a corporate role for the UK’s leading beer brand. In this position, I was responsible for understanding the brand’s consumer and market, and then sharing these insights with the Brand Director to inform future brand strategy. With a flair for finding and recognising cutting-edge content, my career in marketing, customer research, and sales has honed my key insights and experience. This ensures that my content is eye-catching and memorable. Working remotely for the past thirteen years has honed my self-motivation, proactive approach, organisational skills, and ability to manage multiple projects simultaneously. I give my all to every project and only accept the highest standards for my work.

Mellanie Parry

With thirteen years of experience in social media marketing, I’m a highly creative and results-driven social media manager and content creator. In addition to building my own personal social media platforms with over 80,000 followers, I have also worked across various sectors to develop others’ social media platforms. I’ve enabled significant success for companies across diverse sectors. For instance, I increased views for a small business on TikTok from 2.8k to 86k within just four weeks, and grew their sales by an impressive 889% in the same period. Additionally, I ran a lead generation campaign for another business via Meta, which resulted in a halving of their previous advertising spend and a remarkable 1,000% increase in leads. I create and post impactful, insightful, and value-driven content that promotes engagement and grows views and followers. I also tap into brand’s strategy, conduct research to understand the target audience, and provide a comprehensive growth strategy, not just scroll-stopping posts. I track content’s performance, analysing and evaluating it to inform future strategies. Content is based on people’s needs and researched and sourced to highlight benefits and value in a meaningful way for the target audience, all while aligning with brand personality and tone of voice. Before working on my social media, I held a corporate role for the UK’s leading beer brand. In this position, I was responsible for understanding the brand’s consumer and market, and then sharing these insights with the Brand Director to inform future brand strategy. With a flair for finding and recognising cutting-edge content, my career in marketing, customer research, and sales has honed my key insights and experience. This ensures that my content is eye-catching and memorable. Working remotely for the past thirteen years has honed my self-motivation, proactive approach, organisational skills, and ability to manage multiple projects simultaneously. I give my all to every project and only accept the highest standards for my work.

Available to hire

With thirteen years of experience in social media marketing, I’m a highly creative and results-driven social media manager and content creator. In addition to building my own personal social media platforms with over 80,000 followers, I have also worked across various sectors to develop others’ social media platforms. I’ve enabled significant success for companies across diverse sectors. For instance, I increased views for a small business on TikTok from 2.8k to 86k within just four weeks, and grew their sales by an impressive 889% in the same period. Additionally, I ran a lead generation campaign for another business via Meta, which resulted in a halving of their previous advertising spend and a remarkable 1,000% increase in leads. I create and post impactful, insightful, and value-driven content that promotes engagement and grows views and followers. I also tap into brand’s strategy, conduct research to understand the target audience, and provide a comprehensive growth strategy, not just scroll-stopping posts. I track content’s performance, analysing and evaluating it to inform future strategies. Content is based on people’s needs and researched and sourced to highlight benefits and value in a meaningful way for the target audience, all while aligning with brand personality and tone of voice.

Before working on my social media, I held a corporate role for the UK’s leading beer brand. In this position, I was responsible for understanding the brand’s consumer and market, and then sharing these insights with the Brand Director to inform future brand strategy. With a flair for finding and recognising cutting-edge content, my career in marketing, customer research, and sales has honed my key insights and experience. This ensures that my content is eye-catching and memorable. Working remotely for the past thirteen years has honed my self-motivation, proactive approach, organisational skills, and ability to manage multiple projects simultaneously. I give my all to every project and only accept the highest standards for my work.

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Experience Level

Language

English
Fluent

Work Experience

Social Media Manager / Content Creator at Self-Employed @themellanieparry
March 1, 2013 - Present
Self-employed social media professional delivering across-platform growth, content strategy, audience engagement, and sales enablement. Built a personal brand with 80k+ followers and trained team members to create their own social profiles and drive retail sales for their ventures. Responsible for ideation, content creation, strategy alignment with brand voice, and performance tracking across multiple client projects.
Instagram & Facebook Content Manager at Crumb Box
December 1, 2023 - March 1, 2025
Managed Crumb Box's Instagram and Facebook presence, created visually appealing, relatable, and value-driven content, built brand personality, and engaged with followers. Audited and cleaned follower base (removing bots) to improve reach and engagement; collaborated with content creators to amplify brand personality and drive views, engagement, and sales.
Consumer Insight Manager at Molson Coors Brewing Company (Carling, Grolsch, Coors Light, Innovations)
June 1, 2001 - April 1, 2013
Managed, defined, and extracted consumer insights and market trends to understand target consumers and inform brand strategy. Provided thought leadership to shape brand strategy, portfolio extensions, and future innovations; challenged strategies based on solid market and consumer insights.

Education

Content Accelerator Programme at Dip Laundry
July 1, 2025 - December 1, 2025

Qualifications

BA honours in Business & Marketing
January 11, 2030 - March 17, 2026

Industry Experience

Consumer Goods, Media & Entertainment, Manufacturing, Retail, Professional Services, Other