Hi, I’m Ivy Zhang, a GTM strategist with 9+ years of experience across Greater China and APAC. My background spans brand GTM, influencer marketing, and partnerships—built from running campaigns, forging partnerships, and driving growth. I relocated to Sydney with full working rights to continue delivering impact for brands in APAC and beyond. In Sydney, I’m applying my expertise to help brands accelerate growth through partner ecosystems, social and influencer strategy, and AI-powered marketing tools that streamline planning, content creation, and measurement.…

IVY (TIAN) ZHANG

Hi, I’m Ivy Zhang, a GTM strategist with 9+ years of experience across Greater China and APAC. My background spans brand GTM, influencer marketing, and partnerships—built from running campaigns, forging partnerships, and driving growth. I relocated to Sydney with full working rights to continue delivering impact for brands in APAC and beyond. In Sydney, I’m applying my expertise to help brands accelerate growth through partner ecosystems, social and influencer strategy, and AI-powered marketing tools that streamline planning, content creation, and measurement.…

Available to hire

Hi, I’m Ivy Zhang, a GTM strategist with 9+ years of experience across Greater China and APAC. My background spans brand GTM, influencer marketing, and partnerships—built from running campaigns, forging partnerships, and driving growth. I relocated to Sydney with full working rights to continue delivering impact for brands in APAC and beyond.

In Sydney, I’m applying my expertise to help brands accelerate growth through partner ecosystems, social and influencer strategy, and AI-powered marketing tools that streamline planning, content creation, and measurement.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Go-to-Market Manager at Nike
April 20, 2022 - November 20, 2025
Owned GTM strategy and partner enablement for Nike's wholesale channel in Greater China, one of Nike's top 3 revenue markets globally (~USD 7B+). Managed 2,000+ partner stores across 100 cities, representing 80% of regional revenue. Enabled localized sell-in execution by aligning commercial planning, brand marketing, and channel operations with global brand strategy. Led cross-functional initiatives and key stakeholder collaboration to deliver scalable partner programs. Highlights included the Nike ACG relaunch with a blueprinted store concept, a 0→1 entry into Douyin live-commerce with multiple partner accounts, and the setup of priority-growth squads for events such as the 2024 Paris Olympics and FIFA World Cup.
GTM Strategy & Channel Enablement (Freelance) at Independent / Freelance
November 20, 2025 - Present
Developed GTM and channel strategies for DTC brands entering or scaling in the Australian market, including launch planning, partner activation, and channel optimization to drive customer acquisition and retention. Orchestrated end-to-end seasonal GTM across a 3,000+ SKU portfolio, defining product depth/width, launch narratives, and sell-in journeys to balance brand novelty with local demand and drive double-digit growth in priority categories. Led 30+ seasonal GTM trade shows with 600+ attendees each and built partner-aligned activation playbooks.
Regional Account Manager APAC at PARKLU by Launchmetrics
September 1, 2020 - April 1, 2022
Drove commercial growth in APAC, growing ARR to $1M and building a $3M+ pipeline. Served as primary commercial contact for global brands including Apple, Dyson, Nike, Louis Vuitton, Estée Lauder, Coty, and Pierre Fabre. Led cross-border GTM strategies shaping influencer, channel, and platform partnerships to support brand expansion between China and APAC, including TikTok and livestream commerce. Secured $300K in net new business with the launch of an alternative data solution for financial institutions. Directed end-to-end campaign delivery—from sourcing and creative development to activations and analytics for executive stakeholders. Guided APAC market entry for Chinese DTC brands such as Huaxizi and DJI, leading negotiations and platform-first GTM.
Growth & Partnership Assistant Manager at ClassPass
August 1, 2019 - September 30, 2020
Led 40+ enterprise partnerships delivering O2O activations and CRM-linked member programs, driving increased studio visits via partner-integrated influencer campaigns. Built ClassPass China brand identity from the ground up and led a second market-wide GTM campaign with celebrity involvement to drive awareness and acquisition across Weibo and WeChat.
Influencer Marketing Senior Specialist at Cambly
August 1, 2018 - July 31, 2019
Led 200+ influencer campaigns from strategy to execution, achieving an 8% conversion rate and positive ROI through partner collaborations. Built an ambassador program with structured rewards, enabling 1,000+ new user acquisitions via scalable partner activation activities.
Assistant Producer at Nowness
October 1, 2017 - August 31, 2018
Initiated NOWNESS Talent Program across New York and Shanghai, supporting production planning, casting, and treatment development for 30+ TVCs and fashion films for clients including Chanel, Cartier, Montblanc, Marie Dalgar, Macy's, and Tommy Hilfiger.
Independent Film Acquisition Intern at Hewes Pictures
June 1, 2017 - December 31, 2017
Supported acquisition research and distribution planning for an Emmy-winning international feature film and TV agency, liaising with filmmakers and distributors across 120+ titles.
GTM & Influencer Strategy Consultant at Freelance / Relocation & Freelancing
November 1, 2025 - Present
Developed and executed social and influencer strategies for direct-to-consumer brands; explored and integrated AI-powered marketing tools into campaign planning, content creation workflows, and data tracking.
Partner Transformation Manager, Greater China at Nike
October 1, 2023 - November 1, 2025
Led modernization of partner operations and deeper digital integration across Nike’s wholesale ecosystem, including rollout of partner-facing digital tools (sample, asset, and order management); piloted 0-to-1 Douyin live-commerce entry with 7 concept partner accounts; initiated CRM integration linking Nike membership with partner platforms; repositioned ACG brand and delivered its first standalone flagship in Beijing.
Partner Go-to-Market Manager, Greater China at Nike
April 1, 2022 - September 30, 2023
Owned GTM strategy for Nike’s wholesale partner in Greater China (80% of regional business, 2,000 channels); defined seasonal GTM across a 3,000+ SKU portfolio; produced 30+ large-scale trade shows; built partner enablement assets; led Priority Growth Squads for high-priority activations (Paris Olympics, FIFA World Cup, Shanghai Marathon); managed executive partner events.
Regional Account Executive, APAC at PARKLU by Launchmetrics
September 1, 2020 - April 1, 2022
Managed influencer campaign management and analytics SaaS platform for APAC; grew regional ARR to $1M and built a $3M+ pipeline; led cross-border GTM strategies supporting brand expansion from APAC to China; formed agency & platform partnerships; secured $300K in new business; owned end-to-end campaign delivery.
Growth & Partnerships Assistant Manager at ClassPass
August 1, 2019 - September 1, 2020
Founding team member, building market from the ground up across partnerships, brand, and commercial operations; pivoted business model from subscription to credits and migrated to WeChat mini-program; led 40+ co-marketing partnerships with Nike, Lululemon, and premium hotel brands; developed CRM-linked member programs; led brand GTM campaigns in partnership with Wang Anyu driving awareness and acquisition via Weibo and WeChat.
Marketing Senior Specialist at Cambly.com
August 1, 2018 - July 1, 2019
Managed Cambly's organic social across Douyin, Zhihu, YouTube, and WeChat; built and managed 50+ monthly influencer campaigns on YouTube and Douyin; established ambassador program, recruiting 50+ user ambassadors and driving 1,000+ new user acquisitions.
Assistant Producer & Curator at Nowness
October 1, 2017 - August 1, 2018
Editorial curation of short films and international talent; launched NOWNESS Talent Program (Second Short Film Awards in China) to showcase Asian filmmakers; supported production for 30+ commercial films and fashion films for CHANEL, Cartier, Montblanc, and others.
Film Acquisition at Hewes Pictures
June 1, 2017 - December 1, 2017
Represented independent filmmakers at international festivals; pitched and negotiated representation deals across 120+ titles with distributors and buyers.
Digital CRM Intern at Burberry
January 1, 2016 - January 1, 2016
Supported digital CRM initiatives and client relations; contributed to CRM campaigns and analytics during Winter 2016.
Client Relations Intern at Christie’s
June 1, 2016 - August 31, 2016
Supported client relations activities and events; assisted with communications and stakeholder coordination during Summer 2016.
Creative Production & Showroom Assistant at 3.1 Phillip Lim
January 1, 2017 - January 1, 2017
Supported creative production and showroom operations in NYC; contributed to show preparations and PR events during 2017.

Education

Bachelor of Arts - Double major in Films & Economics at Hong Kong Baptist University, Academy of Film
January 1, 2013 - January 1, 2017
Exchange Semester - Film Production & Media Studies at Hong Kong Baptist University
January 1, 2017 - January 1, 2017
Bachelor of Arts at Emory University
January 1, 2013 - January 1, 2017
Exchange Semester — Film Production & Media Studies at Hong Kong Baptist University, Academy of Film
January 1, 2017 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Other, Education

Skills

Experience Level