Kainat Tariq

Developed T-shirt presentation concepts. Produced vector artwork and engineered repeats.

Directed design development across all Araish home textile categories. Managed seasonal collection planning from concept to production, ensuring cohesive themes and commercial strength. Conducted competitive market research to develop trend-led collections featuring original print artwork, seamless repeats, and engineered placements. Coordinated closely with sampling, production, merchandising, and quality teams to ensure technical precision and timely launches. Mentored junior designers, providing creative direction and artwork review.

Led export-driven bedding and home textile collections for US, UK, and Scandinavian markets. Designed and developed collections for retail, hospitality, and institutional sectors. Represented company design direction at Heimtextil and US Market Week. Conceptualized and executed Heimtextil exhibition stands, including creative wall concepts and display illustrations. Developed region-specific collections aligned with buyer briefs, demographics, and seasonal trends. Demonstrated strong insight into US, UK, and Scandinavian consumer behavior and color direction. Collaborated with export merchandising and buyers to ensure commercial viability and international compliance. Applied advanced technical knowledge in weaving construction, fabric performance, finishing, and production feasibility. Partnered with production teams to optimize cost efficiency, quality standards, and lead times.