Available to hire
Hi there! I’m a Digital Marketing Specialist based in Porto Alegre, Brazil, with a Bachelor’s in Journalism and an MBA in Marketing. I love turning data into compelling brand stories and building strategies that connect social, content, and product channels across experiences.
Currently I drive digital marketing initiatives at Infinity Base, collaborating with Product, Design, and Tech teams to align marketing with business goals. I thrive in agile, data-driven environments and enjoy staying on top of industry trends in fintech and blockchain to inform thoughtful campaigns and measurable results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Portuguese
Fluent
English
Fluent
Work Experience
Marketing Analyst at Infinity Base
April 20, 2025 - PresentLed brand strategy and content initiatives for Infinity Base's product suite; collaborated closely with Product, Design, and Technology teams; monitored blockchain/fintech trends and defined editorial agenda; conducted data-driven optimization to enhance digital presence; employed Agile workflows and cross-functional collaboration.
Marketing Analyst at CEISC (Distance Learning Prep Center) – Porto Alegre, RS
May 20, 2023 - February 20, 2024Developed integrated digital marketing strategies, copywriting and lead generation; executed campaign optimization and performance analytics; managed tools like RD Station, Google Analytics, and social media platforms to improve audience engagement and conversions.
Marketing Specialist / Digital Marketing Specialist at Web Global
March 20, 2024 - December 20, 2024Led digital marketing initiatives, including content strategy and planning aligned with organizational goals; performance monitoring and optimization across paid and organic channels; collaboration with C-suite executives.
Marketing Analyst at CEISC (Distance Learning Preparatory Center)
May 1, 2023 - February 29, 2024Developed integrated digital marketing strategies with focus on performance metrics and target audience engagement; copywriting & lead generation; campaign optimization; data-driven decision making; tools include Ekyte, RD Station, ChatGPT, Semrush, Meta Ad Library.
Marketing Specialist at Web Global
March 1, 2024 - December 31, 2024Directed digital marketing projects, including content strategy and planning aligned with organizational goals and market trends; defined e-commerce data-driven strategies; performed copywriting and lead generation; managed campaign optimization and cross-functional collaboration with CEO and leadership.
Education
Bachelor's Degree in Journalism at University of Vale do Rio dos Sinos - Unisinos
January 1, 2012 - January 1, 2019MBA in Marketing: Strategy, Behavior, and Technology at Federal University of Paraná (UFPR) - Parana
January 11, 2030 - January 1, 2026Bachelor's Degree in Journalism at University of Vale do Rio dos Sinos - Unisinos
January 1, 2012 - December 31, 2019MBA in Marketing: Strategy, Behavior, and Technology at Federal University of Paraná (UFPR)
January 11, 2030 - January 1, 2026Bachelor's Degree at Universidade do Vale do Rio dos Sinos - Unisinos
January 1, 2012 - December 31, 2019MBA in Marketing: Strategy, Behavior, and Technology at Federal University of Paraná - UFPR
January 11, 2030 - January 1, 2026Certificate, UX/UI Designer at British School of Creative Arts and Technology
January 11, 2030 - January 1, 2023Santander Bootcamp Mobile Developer at Digital Innovation One Inc.
January 11, 2030 - January 1, 2022English Certificate: C2 Proficient at EF Standard English Test (EF SET)
January 11, 2030 - January 1, 2022UX Writing at British School of Creative Arts and Technology
January 11, 2030 - January 1, 2022Google Tools for Journalists at Grow with Google
January 11, 2030 - January 1, 2019Digital Marketing at Grow with Google
January 11, 2030 - January 1, 2019Qualifications
C2 Proficient – EF Standard English Test (EF SET)
January 11, 2030 - January 1, 2022UX/UI Designer Certification – British School of Creative Arts and Technology
January 1, 2023 - January 1, 2023Santander Bootcamp Mobile Developer – Digital Innovation One
January 1, 2022 - January 1, 2022Google Tools for Journalists – Grow with Google
January 1, 2019 - January 1, 2019Digital Marketing – Grow with Google
January 1, 2019 - January 1, 2019UX/UI Designer
January 1, 2023 - March 17, 2026Santander Bootcamp Mobile Developer
January 1, 2022 - March 17, 2026English Certificate: C2 Proficient (EF SET)
January 1, 2022 - March 17, 2026Google Tools for Journalists (Grow with Google)
January 1, 2019 - March 17, 2026UX/UI Designer Certificate
January 11, 2030 - January 1, 2023Santander Bootcamp Mobile Developer
January 11, 2030 - January 1, 2022English Certificate: C2 Proficient
January 11, 2030 - January 1, 2022UX Writing
January 11, 2030 - January 1, 2022Google Tools for Journalists
January 11, 2030 - January 1, 2019Digital Marketing
January 11, 2030 - January 1, 2019Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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