Available to hire
Hello! I’m Sergio A. Delgado, a Visual Designer with 5+ years of experience creating brand-driven digital marketing, web, and campaign creative across paid, email, and social channels. I excel at collaborating with marketing and sales teams to design high-performing visual systems that balance strong brand storytelling with conversion-focused design.
I translate business goals into scalable creative across digital, web, and physical environments, delivering visually compelling work that drives engagement and results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Senior Designer at Purelight Power
March 1, 2023 - December 1, 2025Co-led a five-person creative team, setting design direction and driving organization-wide collaboration. Led the design and launch of a recruiting website for the Purelight sales team, attracting 500+ daily visitors. Partnered with Sales to lead cross-media design projects across digital, print, and video, ensuring a consistent customer experience. Collaborated with marketing teams to design digital campaign assets across web, email, and social channels, supporting customer acquisition and engagement initiatives.
Graphic Designer at Purelight Power
August 1, 2021 - February 1, 2023Collaborated with marketing teams to design digital campaign assets across web, email, and social channels, supporting customer acquisition and engagement initiatives.
Freelance Visual Designer at Self-Employed / Freelance
August 1, 2023 - PresentDelivered branding and digital marketing assets across web, social, and campaign platforms for small business clients. Translated business goals into conversion-focused visual communication. Managed end-to-end design execution from concept through final delivery, ensuring consistency across marketing channels. Selected clients include Obsidian Sky Roofing, Link-X, Lumio Solar.
Graphic Designer / Printer at The Orion News
July 1, 2019 - March 1, 2020Directed a three-person design team, overseeing creative execution across multiple projects. Led the development and rollout of a refreshed visual direction across digital and print platforms to improve brand consistency. Colaborated with development team on key page design and feature updates for the Orion News app. Designed and prototyped an interactive news app experience with enhanced navigation and user interactions.
Art Director at The Orion News
April 1, 2018 - April 1, 2019Led a refreshed visual direction across digital and print platforms to improve brand consistency. Directed design projects and collaborated with development on key features for the Orion News app.
Education
Bachelor's Degree in Graphic Design at California State University Chico
January 1, 2016 - January 1, 2019Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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