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I'm Terry Sartor, a results-driven digital marketing and online communications professional based in Atlanta. I lead cross-channel campaigns, from email and marketing automation to web production and events, to boost engagement and revenue for clients and teams. I excel at turning data into action, running A/B tests, analyzing performance metrics, and delivering insights that shape future programs. I collaborate with stakeholders to ensure brand consistency and maximize impact across channels.…I'm Terry Sartor, a results-driven digital marketing and online communications professional based in Atlanta. I lead cross-channel campaigns, from email and marketing automation to web production and events, to boost engagement and revenue for clients and teams. I excel at turning data into action, running A/B tests, analyzing performance metrics, and delivering insights that shape future programs. I collaborate with stakeholders to ensure brand consistency and maximize impact across channels.

Terry Sartor

Digital Marketer, Marketing Strategist, Marketing Automation Specialist, +2

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I'm Terry Sartor, a results-driven digital marketing and online communications professional based in Atlanta. I lead cross-channel campaigns, from email and marketing automation to web production and events, to boost engagement and revenue for clients and teams. I excel at turning data into action, running A/B tests, analyzing performance metrics, and delivering insights that shape future programs. I collaborate with stakeholders to ensure brand consistency and maximize impact across channels.…I'm Terry Sartor, a results-driven digital marketing and online communications professional based in Atlanta. I lead cross-channel campaigns, from email and marketing automation to web production and events, to boost engagement and revenue for clients and teams. I excel at turning data into action, running A/B tests, analyzing performance metrics, and delivering insights that shape future programs. I collaborate with stakeholders to ensure brand consistency and maximize impact across channels.

Available to hire

I’m Terry Sartor, a results-driven digital marketing and online communications professional based in Atlanta. I lead cross-channel campaigns, from email and marketing automation to web production and events, to boost engagement and revenue for clients and teams.

I excel at turning data into action, running A/B tests, analyzing performance metrics, and delivering insights that shape future programs. I collaborate with stakeholders to ensure brand consistency and maximize impact across channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Digital Communications Leader / Email Marketing Manager / Web Strategist at Freelance

September 1, 2025 - Present

Develop business strategies and creative content for digital marketing initiatives. Deploy online communications projects for sales and business development purposes. Launch campaigns to build brand recognition and generate revenue using varying digital media. Design striking graphic design imagery to promote business goals.

Direct Response Senior Program Manager at Truist

November 1, 2018 - September 1, 2025

Oversaw tactical and strategic projects for email communications and marketing automation to support cross-channel initiatives. Generated business-critical reporting via the Oracle platform for data analysis and campaign optimization. Implemented marketing plans to increase sales revenue and profitability and created marketing collateral; Led segmentation and A/B testing; Led mortgage lead nurturing program contributing to 485K mortgage leads and 4.3K mortgage applications. Trained teammates on Oracle Eloqua and marketing automation.

Email Marketing Manager at Won Institute

April 1, 2018 - October 1, 2018

Provided guidance on best practices and latest trends in the email space; Implemented standard email channel guidelines; Led data migration and platform transition from Constant Contact to MailChimp.

Email Process Manager at Capital One

October 1, 2017 - March 1, 2018

Worked with internal business partners to develop content and obtain necessary approvals for leading-edge digital communications. Ensured risk, compliance and process controls were properly managed and accurately followed for messaging to be delivered via the email channel. Supported stakeholders involved in maintaining digital interaction with card and home loan audiences.

Electronic Communications Manager at Crawford & Company

April 1, 2014 - January 1, 2017

Oversaw the strategic direction, management, and functionality of corporate websites. Developed, deployed and administered marketing email campaigns for business development and thought leadership purposes. Managed two full-time employees and one contractor to meet department business demands. Produced content to drive customer engagement via the web channel and managed the content calendar; Monitored web metrics via Google Analytics and worked on optimization efforts accordingly. Coordinated the production and deployment of corporate email campaigns.

Product Manager / Email at Delta Air Lines

April 1, 2012 - March 1, 2014

Led business efforts for tactical and strategic projects regarding the enhancement of company’s digital campaigns in the email marketing space. Developed subject-matter expertise as a product owner of email and created appropriate business requirements for new process and channel improvements. Oversaw the email operations process of Delta’s marketing email program that while in the position generated $11.3M in monthly revenue on average for the company. Managed high-volume email sends with email services provider Experian including in February 2013 where there were approximately 79.3 million emails sent under my supervision.