I’m a social media and content creator based in BC, and most of what I do sits somewhere between marketing and creative. I’ve worked with lifestyle and cannabis brands creating content, running socials, and helping them figure out how they actually want to show up online.
A lot of my experience comes from being really hands-on. I’ve planned shoots, taken photos, edited everything myself, written captions, scheduled posts, and tracked what’s working and what’s not. I’ve also managed multiple portfolios at once, so I’m used to juggling different brands, tones, and timelines without things slipping through the cracks.
I’m especially drawn to the creative side of social. I pay attention to what makes content feel natural vs forced, and I care more about making something people actually connect with than just posting for the sake of it.
I’m comfortable working across Instagram, TikTok, and LinkedIn, and I’m used to adapting quickly depending on the brand or project. I can work independently, but I also really enjoy collaborating and building ideas with a team.
At the end of the day, I just want to make content that feels real and help brands find a voice that truly fits them.
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