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I'm a results-driven product marketing and go-to-market leader with 15+ years of experience shaping enterprise, SMB, and consumer technology brands. I specialize in translating complex capabilities (AI, SaaS, energy, fintech, ad tech, entertainment) into compelling stories that resonate with buyers and accelerate adoption and customer success. I’ve built and led cross-functional teams, spanning product, engineering, sales, and executive leadership, to craft integrated GTM strategies, partnerships, and campaigns. I’m passionate about strategic storytelling, ecosystem building, and driving growth through paid, earned, and owned channels, events, and strategic communications.…I'm a results-driven product marketing and go-to-market leader with 15+ years of experience shaping enterprise, SMB, and consumer technology brands. I specialize in translating complex capabilities (AI, SaaS, energy, fintech, ad tech, entertainment) into compelling stories that resonate with buyers and accelerate adoption and customer success. I’ve built and led cross-functional teams, spanning product, engineering, sales, and executive leadership, to craft integrated GTM strategies, partnerships, and campaigns. I’m passionate about strategic storytelling, ecosystem building, and driving growth through paid, earned, and owned channels, events, and strategic communications.

Lori Marion

Product Marketer, Marketing Strategist, Brand Strategist, +2

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I'm a results-driven product marketing and go-to-market leader with 15+ years of experience shaping enterprise, SMB, and consumer technology brands. I specialize in translating complex capabilities (AI, SaaS, energy, fintech, ad tech, entertainment) into compelling stories that resonate with buyers and accelerate adoption and customer success. I’ve built and led cross-functional teams, spanning product, engineering, sales, and executive leadership, to craft integrated GTM strategies, partnerships, and campaigns. I’m passionate about strategic storytelling, ecosystem building, and driving growth through paid, earned, and owned channels, events, and strategic communications.…I'm a results-driven product marketing and go-to-market leader with 15+ years of experience shaping enterprise, SMB, and consumer technology brands. I specialize in translating complex capabilities (AI, SaaS, energy, fintech, ad tech, entertainment) into compelling stories that resonate with buyers and accelerate adoption and customer success. I’ve built and led cross-functional teams, spanning product, engineering, sales, and executive leadership, to craft integrated GTM strategies, partnerships, and campaigns. I’m passionate about strategic storytelling, ecosystem building, and driving growth through paid, earned, and owned channels, events, and strategic communications.

Available to hire

I’m a results-driven product marketing and go-to-market leader with 15+ years of experience shaping enterprise, SMB, and consumer technology brands. I specialize in translating complex capabilities (AI, SaaS, energy, fintech, ad tech, entertainment) into compelling stories that resonate with buyers and accelerate adoption and customer success.

I’ve built and led cross-functional teams, spanning product, engineering, sales, and executive leadership, to craft integrated GTM strategies, partnerships, and campaigns. I’m passionate about strategic storytelling, ecosystem building, and driving growth through paid, earned, and owned channels, events, and strategic communications.

Skills

Copywriting

Presentation Design

Data Visualization

Experience Level

Copywriting

Expert

Presentation Design

Expert

Data Visualization

Intermediate

Work Experience

Co-Founder, Innovation & Product at Fade Technology

January 1, 2020 - August 1, 2024

Co-founded an AI-driven, shoppable CTV platform; led design, engineering and data science; increased publisher revenue potential through interactive, commerce-enabled video experiences; implemented privacy-safe AI and image recognition to surface contextual moments; secured ecosystem partnerships and venture investment.

Head of Product Marketing & Partnerships at PayPal

August 1, 2016 - December 1, 2017

Led product marketing strategy and partnerships across PayPal’s product portfolio; aligned GTM, messaging, and partner programs to accelerate adoption and revenue growth in key markets.

Head of Product Marketing at Dolby Laboratories

February 1, 2014 - November 1, 2015

Directed product marketing for Dolby’s software, workflows, and consumer/enterprise product lines; collaborated with cross-functional teams to drive go-to-market initiatives and channel strategies.

Global Head of Product Marketing (Interim) at HGST / G-Technology

December 1, 2013 - January 1, 2014

Shaped global PMM strategy and led cross-regional go-to-market efforts; established scalable processes and messaging to support enterprise, SMB, and consumer segments.