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Hi, I’m Chaitanya Kumar, a Digital Marketing Operations Specialist with 3+ years of hands-on experience at Google, Dell, and Irish SMEs. I specialise in the Google Marketing Platform (CM360, DV360, SA360), SEM/PPC, programmatic advertising, and technical SEO. I’ve managed budgets exceeding $2 million and consistently exceeded conversion targets by 65%. I’m proficient in GA4, Looker Studio, and multi-channel paid media campaign management. I recently completed an MSc in Digital Marketing & Data Analytics at SETU Ireland (2024–2025) and hold a B.Tech in Computer Science & Engineering. I’m passionate about turning data into growth and collaborating with cross-functional teams. I was honoured with Google’s Rising Star Award in 2023 for my performance in digital marketing operations.…Hi, I’m Chaitanya Kumar, a Digital Marketing Operations Specialist with 3+ years of hands-on experience at Google, Dell, and Irish SMEs. I specialise in the Google Marketing Platform (CM360, DV360, SA360), SEM/PPC, programmatic advertising, and technical SEO. I’ve managed budgets exceeding $2 million and consistently exceeded conversion targets by 65%. I’m proficient in GA4, Looker Studio, and multi-channel paid media campaign management. I recently completed an MSc in Digital Marketing & Data Analytics at SETU Ireland (2024–2025) and hold a B.Tech in Computer Science & Engineering. I’m passionate about turning data into growth and collaborating with cross-functional teams. I was honoured with Google’s Rising Star Award in 2023 for my performance in digital marketing operations.

Chaitanya Kumar

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Hi, I’m Chaitanya Kumar, a Digital Marketing Operations Specialist with 3+ years of hands-on experience at Google, Dell, and Irish SMEs. I specialise in the Google Marketing Platform (CM360, DV360, SA360), SEM/PPC, programmatic advertising, and technical SEO. I’ve managed budgets exceeding $2 million and consistently exceeded conversion targets by 65%. I’m proficient in GA4, Looker Studio, and multi-channel paid media campaign management. I recently completed an MSc in Digital Marketing & Data Analytics at SETU Ireland (2024–2025) and hold a B.Tech in Computer Science & Engineering. I’m passionate about turning data into growth and collaborating with cross-functional teams. I was honoured with Google’s Rising Star Award in 2023 for my performance in digital marketing operations.…Hi, I’m Chaitanya Kumar, a Digital Marketing Operations Specialist with 3+ years of hands-on experience at Google, Dell, and Irish SMEs. I specialise in the Google Marketing Platform (CM360, DV360, SA360), SEM/PPC, programmatic advertising, and technical SEO. I’ve managed budgets exceeding $2 million and consistently exceeded conversion targets by 65%. I’m proficient in GA4, Looker Studio, and multi-channel paid media campaign management. I recently completed an MSc in Digital Marketing & Data Analytics at SETU Ireland (2024–2025) and hold a B.Tech in Computer Science & Engineering. I’m passionate about turning data into growth and collaborating with cross-functional teams. I was honoured with Google’s Rising Star Award in 2023 for my performance in digital marketing operations.

Available to hire

Hi, I’m Chaitanya Kumar, a Digital Marketing Operations Specialist with 3+ years of hands-on experience at Google, Dell, and Irish SMEs. I specialise in the Google Marketing Platform (CM360, DV360, SA360), SEM/PPC, programmatic advertising, and technical SEO. I’ve managed budgets exceeding $2 million and consistently exceeded conversion targets by 65%.

I’m proficient in GA4, Looker Studio, and multi-channel paid media campaign management. I recently completed an MSc in Digital Marketing & Data Analytics at SETU Ireland (2024–2025) and hold a B.Tech in Computer Science & Engineering. I’m passionate about turning data into growth and collaborating with cross-functional teams. I was honoured with Google’s Rising Star Award in 2023 for my performance in digital marketing operations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

SEO Specialist & Paid Media Campaign Manager (Freelance/Contract) at Phone Guys & Phone Booth / The House of Pretzels

April 1, 2025 - October 1, 2025

Delivered performance audits, ROI forecasting, and multi-channel SEO support (on-page, technical, link-building) for multiple clients, maintaining competitive search visibility. Produced video content for Meta and TikTok paid campaigns using trending formats to increase brand awareness and drive seasonal traffic. Managed high-impact paid advertising campaigns during the Christmas season, achieving a 40% increase in organic traffic and improved search rankings.

Digital Marketing & SEO Specialist (Part-Time) at The House of Pretzels

November 1, 2024 - March 1, 2025

Built and launched the company website on WordPress/WooCommerce with full technical SEO and GA4 implementation, driving a 40% increase in organic traffic. Managed Google Ads and GA4 analytics to track and optimise performance, delivering higher ROI. Developed and executed social media and content strategies across Instagram, Facebook, and LinkedIn to ensure brand consistency and audience engagement.

Digital Marketing Manager – CM360 / DV360 at Google Operation Centre

December 1, 2022 - June 1, 2024

Led CM360 operations, managing a $2M+ budget across DV360, SA360, Firebase, and mobile conversion campaigns — achieving 2.5 million impressions and 125,000 conversions, 65% above target. Implemented bid automation strategies to boost ROAS by 38%, reducing manual workload and improving campaign efficiency. Awarded Google's Rising Star Award (2023) for outstanding performance in digital marketing operations.

Digital Marketing Specialist – PPC Technical Support L2 at Dell (via Computer Generated Solutions)

March 1, 2021 - October 1, 2022

Managed $50,000+ monthly ad budgets on Google Ads and Meta for Dell Inspiron and Alienware, achieving a 20% reduction in CPA and 35% growth in conversions. Ran 15+ A/B tests per month on landing pages and ad copy, increasing CTR by 18%. Promoted from L1 to L2 within 9 months; awarded Best Performer three times for consistently exceeding KPIs.

Digital Marketing Specialist – PPC Technical Support L1 at Dell (via Computer Generated Solutions)

July 1, 2020 - March 1, 2021

Managed Google Ads and Meta campaigns across Dell product lines, specialising in conversion tracking, keyword research, and bid management.

Digital Marketing Specialist – Google Ads (Customer Care) at Wipro Limited

February 1, 2018 - February 1, 2020

Built automated Looker Studio dashboards using APIs, reducing manual reporting by 80% and improving ROAS by 40%. Analysed large-scale customer feedback and user intent data to refine digital brand positioning and improve lead quality and customer journey performance.