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Hi, I'm Chaitanya Kumar, a Digital Marketing Executive with a track record of driving growth across PPC, SEO, Programmatic, and AI-powered search. I've managed $50K+ in monthly ad budgets for Google, Dell, and Irish SMEs, delivering ROAS gains and helping clients gain visibility in AI tools like ChatGPT and Perplexity. I'm passionate about leveraging AI and data-driven strategies to boost visibility and ROI. I hold a Postgraduate Diploma in Digital Marketing and Analytics from SETU and have earned recognition such as Google's Rising Star in 2023. I work across Ireland with Stamp 1G authority and am always looking for partners to push performance further.…Hi, I'm Chaitanya Kumar, a Digital Marketing Executive with a track record of driving growth across PPC, SEO, Programmatic, and AI-powered search. I've managed $50K+ in monthly ad budgets for Google, Dell, and Irish SMEs, delivering ROAS gains and helping clients gain visibility in AI tools like ChatGPT and Perplexity. I'm passionate about leveraging AI and data-driven strategies to boost visibility and ROI. I hold a Postgraduate Diploma in Digital Marketing and Analytics from SETU and have earned recognition such as Google's Rising Star in 2023. I work across Ireland with Stamp 1G authority and am always looking for partners to push performance further.

Chaitanya Kumar

Digital Marketer, Video Editor, Designer, +3

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Hi, I'm Chaitanya Kumar, a Digital Marketing Executive with a track record of driving growth across PPC, SEO, Programmatic, and AI-powered search. I've managed $50K+ in monthly ad budgets for Google, Dell, and Irish SMEs, delivering ROAS gains and helping clients gain visibility in AI tools like ChatGPT and Perplexity. I'm passionate about leveraging AI and data-driven strategies to boost visibility and ROI. I hold a Postgraduate Diploma in Digital Marketing and Analytics from SETU and have earned recognition such as Google's Rising Star in 2023. I work across Ireland with Stamp 1G authority and am always looking for partners to push performance further.…Hi, I'm Chaitanya Kumar, a Digital Marketing Executive with a track record of driving growth across PPC, SEO, Programmatic, and AI-powered search. I've managed $50K+ in monthly ad budgets for Google, Dell, and Irish SMEs, delivering ROAS gains and helping clients gain visibility in AI tools like ChatGPT and Perplexity. I'm passionate about leveraging AI and data-driven strategies to boost visibility and ROI. I hold a Postgraduate Diploma in Digital Marketing and Analytics from SETU and have earned recognition such as Google's Rising Star in 2023. I work across Ireland with Stamp 1G authority and am always looking for partners to push performance further.

Available to hire

Hi, I’m Chaitanya Kumar, a Digital Marketing Executive with a track record of driving growth across PPC, SEO, Programmatic, and AI-powered search. I’ve managed $50K+ in monthly ad budgets for Google, Dell, and Irish SMEs, delivering ROAS gains and helping clients gain visibility in AI tools like ChatGPT and Perplexity.

I’m passionate about leveraging AI and data-driven strategies to boost visibility and ROI. I hold a Postgraduate Diploma in Digital Marketing and Analytics from SETU and have earned recognition such as Google’s Rising Star in 2023. I work across Ireland with Stamp 1G authority and am always looking for partners to push performance further.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

SEO Specialist & Paid Media Campaign Manager (Freelance/Contract) at Phone Guys & Phone Booth / The House of Pretzels

April 1, 2025 - October 1, 2025

Delivered performance audits, ROI forecasting, and multi-channel SEO support (on-page, technical, link-building) for multiple clients, maintaining competitive search visibility. Produced video content for Meta and TikTok paid campaigns using trending formats to increase brand awareness and drive seasonal traffic. Managed high-impact paid advertising campaigns during the Christmas season, achieving a 40% increase in organic traffic and improved search rankings.

Digital Marketing & SEO Specialist (Part-Time) at The House of Pretzels

November 1, 2024 - March 1, 2025

Built and launched the company website on WordPress/WooCommerce with full technical SEO and GA4 implementation, driving a 40% increase in organic traffic. Managed Google Ads and GA4 analytics to track and optimise performance, delivering higher ROI. Developed and executed social media and content strategies across Instagram, Facebook, and LinkedIn to ensure brand consistency and audience engagement.

Digital Marketing Manager – CM360 / DV360 at Google Operation Centre

December 1, 2022 - June 1, 2024

Led CM360 operations, managing a $2M+ budget across DV360, SA360, Firebase, and mobile conversion campaigns — achieving 2.5 million impressions and 125,000 conversions, 65% above target. Implemented bid automation strategies to boost ROAS by 38%, reducing manual workload and improving campaign efficiency. Awarded Google's Rising Star Award (2023) for outstanding performance in digital marketing operations.

Digital Marketing Specialist – PPC Technical Support L2 at Dell (via Computer Generated Solutions)

March 1, 2021 - October 1, 2022

Managed $50,000+ monthly ad budgets on Google Ads and Meta for Dell Inspiron and Alienware, achieving a 20% reduction in CPA and 35% growth in conversions. Ran 15+ A/B tests per month on landing pages and ad copy, increasing CTR by 18%. Promoted from L1 to L2 within 9 months; awarded Best Performer three times for consistently exceeding KPIs.

Digital Marketing Specialist – PPC Technical Support L1 at Dell (via Computer Generated Solutions)

July 1, 2020 - March 1, 2021

Managed Google Ads and Meta campaigns across Dell product lines, specialising in conversion tracking, keyword research, and bid management.

Digital Marketing Specialist – Google Ads (Customer Care) at Wipro Limited

February 1, 2018 - February 1, 2020

Built automated Looker Studio dashboards using APIs, reducing manual reporting by 80% and improving ROAS by 40%. Analysed large-scale customer feedback and user intent data to refine digital brand positioning and improve lead quality and customer journey performance.

SEO & Performance Marketing Specialist (Freelance) at Phone Guys / Phone Booth & The House of Pretzels

April 1, 2025 - November 30, 2025

Delivered 30% improvement in site health scores through full technical SEO audits, resolved crawl and Core Web Vital issues, and improved content health. Generated 66.7K impressions at €0.21 CPC across Google Ads and Meta Ads with GA4 conversion tracking and weekly Looker Studio reporting. Achieved Top 3 Google Maps Pack rankings for two clients via local SEO, citation building, and NAP consistency. Pioneered AEO and GEO strategies for Irish SME clients, delivering AI search visibility as a commercial service.

Digital Marketing & Social Media Specialist (Part-Time) at The House of Pretzels

November 1, 2024 - March 31, 2025

Built and launched thehouseofpretzels.ie on WordPress/WooCommerce, increasing organic traffic by 40% in 3 months and generating 8.82K impressions via Search Console. Structured Google Ads campaigns with keyword match management and weekly negative keyword refinement. Secured AI search visibility—The House of Pretzels is cited in ChatGPT and Perplexity for 'best pretzels in Kilkenny'. Reduced social content production time by 50% using AI tools while maintaining cross-channel consistency.

Digital Marketing Executive — CM360 & DV360 at Google Operation Centre

December 1, 2022 - June 30, 2024

Managed end-to-end display and video campaign trafficking across CM360 for global clients including Flipkart. Implemented Floodlight tags, verified click tags, and ensured scalable conversion tracking. Resolved a critical conversion tracking failure during a festival sale within 72 hours, preventing revenue loss. Drove a 38% ROAS increase via Smart Bidding and Performance Max automation with cross-channel GA4/Looker Studio reporting.

Performance Marketing Specialist — PPC Support L2 at Dell via Computer Generated Solutions

March 1, 2021 - October 31, 2022

Grew conversions by 35% and reduced CPA by 20% on $50K+ monthly PPC budgets across Google Ads, Meta Ads, and Search Ads 360 for Dell Inspiron and Alienware. Improved CTR by 18% through 15+ monthly A/B tests across ad copy, match types, and audiences. Served as L2 escalation for tracking failures and feed sync issues, collaborating with Engineering and L3 teams. Rapid career progression from L1 to L2 (9 months).

Performance Marketing Specialist — PPC Support L1 at Dell via Computer Generated Solutions

July 1, 2020 - March 31, 2021

Managed daily Google Ads Search and Display campaigns for Dell Inspiron and Alienware—keyword research, bid management, audience targeting, and performance monitoring. Produced weekly/monthly reports analyzing CTR, CPC, and conversions, surfacing optimization opportunities that contributed to L2 promotion within 9 months.

Digital Marketing Specialist — Google Ads Customer Care at Wipro Limited

February 1, 2018 - February 29, 2020

Executed end-to-end Google Ads campaigns for international B2B clients—from trafficking and launch to bid optimization and policy compliance. Automated Looker Studio dashboards to reduce manual reporting workload and free time for campaign optimization.

Customer Service Specialist at Conneqt Business Solutions (Tata Sky)

February 1, 2016 - December 31, 2017

Managed end-to-end customer lifecycle support across technical, billing, and service requests, maintaining strong CSAT and First Contact Resolution scores.

Floor Support Associate at Dunnes Stores

November 1, 2025 - Present

Customer service and store floor support while pursuing digital marketing opportunities.