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Analytical and detail‑oriented Associate Analyst – Modelling with 3–4 years of experience in Category Management, Space Planning, and Data Analytics. Skilled at turning complex data into clear, actionable stories for sales and category teams. Adept at working with NielsenIQ datasets along with advanced proficiency in Excel, PowerPoint, and Power BI.Strong storytellers with experience supporting stakeholders through interactive review decks, insights generation, and identifying category growth opportunities. Known for high‑quality delivery, collaboration, and data‑driven decision-making…Analytical and detail‑oriented Associate Analyst – Modelling with 3–4 years of experience in Category Management, Space Planning, and Data Analytics. Skilled at turning complex data into clear, actionable stories for sales and category teams. Adept at working with NielsenIQ datasets along with advanced proficiency in Excel, PowerPoint, and Power BI.Strong storytellers with experience supporting stakeholders through interactive review decks, insights generation, and identifying category growth opportunities. Known for high‑quality delivery, collaboration, and data‑driven decision-making

Nisha P andey

Data Analyst, Marketing Analyst, Data Scientist, +2

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Analytical and detail‑oriented Associate Analyst – Modelling with 3–4 years of experience in Category Management, Space Planning, and Data Analytics. Skilled at turning complex data into clear, actionable stories for sales and category teams. Adept at working with NielsenIQ datasets along with advanced proficiency in Excel, PowerPoint, and Power BI.Strong storytellers with experience supporting stakeholders through interactive review decks, insights generation, and identifying category growth opportunities. Known for high‑quality delivery, collaboration, and data‑driven decision-making…Analytical and detail‑oriented Associate Analyst – Modelling with 3–4 years of experience in Category Management, Space Planning, and Data Analytics. Skilled at turning complex data into clear, actionable stories for sales and category teams. Adept at working with NielsenIQ datasets along with advanced proficiency in Excel, PowerPoint, and Power BI.Strong storytellers with experience supporting stakeholders through interactive review decks, insights generation, and identifying category growth opportunities. Known for high‑quality delivery, collaboration, and data‑driven decision-making

Available to hire

Analytical and detail‑oriented Associate Analyst – Modelling with 3–4 years of experience in Category Management, Space Planning, and Data Analytics. Skilled at turning complex data into clear, actionable stories for sales and category teams. Adept at working with NielsenIQ datasets along with advanced proficiency in Excel, PowerPoint, and Power BI.Strong storytellers with experience supporting stakeholders through interactive review decks, insights generation, and identifying category growth opportunities. Known for high‑quality delivery, collaboration, and data‑driven decision-making

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Associate Analyst - Modeling at NielsenIQ

March 1, 2020 - June 30, 2023

Perform statistical analysis and simulations to support pricing and promotion decisions for retailers and manufacturers. Utilizing a two-stage modeling framework combining store-level mixed regression models and market-level Bayesian calibration models. Collaborate with Client Delivery and Consulting teams to ensure prompt and accurate project execution. Apply critical thinking to troubleshoot data issues and ensure logical consistency in results. Own and execute analytics projects using SQL, Python, Excel, and NielsenIQ tools. Applied NRO baseline algorithms to estimate regular prices and promotional impacts, incorporating seasonality adjustments, COVID-related data exclusions, and week-shift logic to enhance model accuracy. Leveraging configurable and syndicated models with external promo calendars, competitive effects modeling, and business rule constraints. Ensuring consistency in product and market hierarchies through bottom-up modeling and aggregation. Applying advanced methodolo

Senior Data Processing Specialist at NielsenIQ

May 1, 2024 - Present

Assess performance and sales drivers, quantify price elasticities and the impact of promotions to maximize ROI. Conduct in-depth consumer research, leveraging qualitative and quantitative methodologies to provide actionable insights. Processed, cleaned, and validated large datasets to ensure accuracy and consistency via SQL queries, perform QC checks, merge with retail audit and sales data, reducing manual processing time from 2 days to 4 hours per cycle.