My name is George, and I’m a certified Paid Media Specialist with over 8 years of experience managing and optimising digital advertising campaigns across Google Ads and paid social platforms, including Meta Ads and LinkedIn Ads. I come from an agency background and have worked with clients across the UK, Europe, the US, and Australia, managing budgets of all sizes across a wide range of industries. My experience spans all major Google Ads campaign types, including Search, Performance Max, Demand Gen, Display, and YouTube. I offer a full-service approach to paid media, covering strategy, setup, ongoing management, optimisation, and reporting. I’m highly data-driven, with a strong focus on tracking accuracy (GTM, GA4, Shopify), ensuring that every decision is backed by reliable performance data. Whether your goal is to increase lead volume, drive more sales, improve ROAS, or reduce cost per lead/acquisition, I focus on building scalable campaigns that deliver measurable results. I also provide clear insights and recommendations to help you confidently scale your ad spend when the performance is there. If you’re looking for someone hands-on, proactive, and focused on results, I’d be happy to help.

George Miller

My name is George, and I’m a certified Paid Media Specialist with over 8 years of experience managing and optimising digital advertising campaigns across Google Ads and paid social platforms, including Meta Ads and LinkedIn Ads. I come from an agency background and have worked with clients across the UK, Europe, the US, and Australia, managing budgets of all sizes across a wide range of industries. My experience spans all major Google Ads campaign types, including Search, Performance Max, Demand Gen, Display, and YouTube. I offer a full-service approach to paid media, covering strategy, setup, ongoing management, optimisation, and reporting. I’m highly data-driven, with a strong focus on tracking accuracy (GTM, GA4, Shopify), ensuring that every decision is backed by reliable performance data. Whether your goal is to increase lead volume, drive more sales, improve ROAS, or reduce cost per lead/acquisition, I focus on building scalable campaigns that deliver measurable results. I also provide clear insights and recommendations to help you confidently scale your ad spend when the performance is there. If you’re looking for someone hands-on, proactive, and focused on results, I’d be happy to help.

Available to hire

My name is George, and I’m a certified Paid Media Specialist with over 8 years of experience managing and optimising digital advertising campaigns across Google Ads and paid social platforms, including Meta Ads and LinkedIn Ads.

I come from an agency background and have worked with clients across the UK, Europe, the US, and Australia, managing budgets of all sizes across a wide range of industries. My experience spans all major Google Ads campaign types, including Search, Performance Max, Demand Gen, Display, and YouTube.

I offer a full-service approach to paid media, covering strategy, setup, ongoing management, optimisation, and reporting. I’m highly data-driven, with a strong focus on tracking accuracy (GTM, GA4, Shopify), ensuring that every decision is backed by reliable performance data.

Whether your goal is to increase lead volume, drive more sales, improve ROAS, or reduce cost per lead/acquisition, I focus on building scalable campaigns that deliver measurable results. I also provide clear insights and recommendations to help you confidently scale your ad spend when the performance is there.

If you’re looking for someone hands-on, proactive, and focused on results, I’d be happy to help.

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Language

English
Fluent

Work Experience

Paid Media Specialist at The Organic Agency
October 1, 2021 - February 28, 2023
Planned, executed and optimized paid media campaigns across Google, Bing, Meta, Twitter, LinkedIn and programmatic platforms for a range of clients and internal marketing efforts. Developed full‑funnel marketing strategies, produced detailed performance insights, and led the setup and configuration of Google Analytics 4, pixels, and advanced tracking. Managed internal paid media campaigns to drive brand growth and lead generation.
Paid Media Manager (Freelance) at Growth Alliance
May 1, 2021 - October 31, 2023
Executed and optimized digital advertising campaigns (PPC & social) across Google, Bing and Facebook. Collaborated with clients to develop marketing briefs aligned with business objectives, created ad copy, contributed to creative development, and prepared performance reports using Google Looker Studio and Analytics. Led PPC activities to support client growth and lead generation.
Digital Marketing Executive at Map Marketing Ltd
August 1, 2020 - March 31, 2021
Managed PPC campaigns on Google Ads, Amazon PPC, Bing and Facebook Ads for five e‑commerce websites. Optimized Shopify stores by improving landing pages, product listings and site functionality. Handled SEO (on-page and off-page) to improve search rankings. Managed Amazon Seller Central to boost product visibility and sales.
Marketing Executive at Duesday Ltd
July 1, 2019 - July 31, 2020
Oversaw digital marketing strategy, including PPC campaigns on Google, LinkedIn, Twitter and Facebook. Created SEO content (website copy, blogs and press releases) to drive organic traffic. Designed email marketing campaigns via Mailchimp to generate website traffic and engagement. Monitored analytics with Google Analytics and implemented conversion tracking.
PPC & SEO Executive at Key Digital Agency Ltd
April 1, 2018 - March 31, 2020
Executed PPC campaigns and optimized SEO strategies for client websites. Conducted keyword research and structured campaigns. Implemented analytics tools such as Google Analytics, Google Tag Manager and Facebook Pixel. Performed A/B testing to improve campaign performance and efficiency.

Education

HND in Computing and System Development at Reading College
September 1, 2014 - June 1, 2016
BTEC Level 3 at BCoT
September 1, 2012 - June 1, 2014

Qualifications

Google Ads Certification - Measurement
January 11, 2030 - March 18, 2026
Google Ads Certification - Display
January 11, 2030 - March 18, 2026
Google Ads Certification - Search
January 11, 2030 - March 18, 2026
Google Ads Certification - Shopping
January 11, 2030 - March 18, 2026
Google Ads Certification - Video
January 11, 2030 - March 18, 2026
Amazon Ads Certification - Amazon Retail for Advertisers
January 11, 2030 - March 18, 2026
Amazon Ads Certification - Sponsored Ads
January 11, 2030 - March 18, 2026
GA4 Certification (Analytics Mania – GA4)
January 11, 2030 - March 18, 2026

Industry Experience

Professional Services, Software & Internet, Media & Entertainment