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Hi, I’m Elisa Zipeto, a digital marketing and branding professional with 4+ years of experience across e-commerce, advertising, and online content. I design data-driven campaigns that boost brand visibility and revenue, while delivering user-centered experiences across web and social channels. I thrive in collaborative teams and enjoy turning insights into creative strategies that align with business goals. I’m passionate about optimizing customer journeys, building loyalty programs, and using analytics to improve ROI. I value transparent communication, continuous learning, and delivering exceptional service to clients and stakeholders.…Hi, I’m Elisa Zipeto, a digital marketing and branding professional with 4+ years of experience across e-commerce, advertising, and online content. I design data-driven campaigns that boost brand visibility and revenue, while delivering user-centered experiences across web and social channels. I thrive in collaborative teams and enjoy turning insights into creative strategies that align with business goals. I’m passionate about optimizing customer journeys, building loyalty programs, and using analytics to improve ROI. I value transparent communication, continuous learning, and delivering exceptional service to clients and stakeholders.

Elisa Zipeto

Social Media Manager, UX Designer, Content Creator, +5

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Hi, I’m Elisa Zipeto, a digital marketing and branding professional with 4+ years of experience across e-commerce, advertising, and online content. I design data-driven campaigns that boost brand visibility and revenue, while delivering user-centered experiences across web and social channels. I thrive in collaborative teams and enjoy turning insights into creative strategies that align with business goals. I’m passionate about optimizing customer journeys, building loyalty programs, and using analytics to improve ROI. I value transparent communication, continuous learning, and delivering exceptional service to clients and stakeholders.…Hi, I’m Elisa Zipeto, a digital marketing and branding professional with 4+ years of experience across e-commerce, advertising, and online content. I design data-driven campaigns that boost brand visibility and revenue, while delivering user-centered experiences across web and social channels. I thrive in collaborative teams and enjoy turning insights into creative strategies that align with business goals. I’m passionate about optimizing customer journeys, building loyalty programs, and using analytics to improve ROI. I value transparent communication, continuous learning, and delivering exceptional service to clients and stakeholders.

Available to hire

Hi, I’m Elisa Zipeto, a digital marketing and branding professional with 4+ years of experience across e-commerce, advertising, and online content. I design data-driven campaigns that boost brand visibility and revenue, while delivering user-centered experiences across web and social channels. I thrive in collaborative teams and enjoy turning insights into creative strategies that align with business goals.

I’m passionate about optimizing customer journeys, building loyalty programs, and using analytics to improve ROI. I value transparent communication, continuous learning, and delivering exceptional service to clients and stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Italian

Fluent

English

Fluent

Spanish; Castilian

Fluent

French

Advanced

Work Experience

Digital Marketing Specialist at HRG Group

May 1, 2025 - September 1, 2025

Contributed to developing a new company brand, collaborating cross-functionally on brand positioning, visual identity and go-to-market strategy, resulting in a cohesive market presence. Led end-to-end design of the e-commerce platform, optimizing layout, UX, content architecture and conversion pathways to deliver a seamless, user-centered digital experience. Implemented digital marketing campaigns across social media, email and web channels, analyzing KPIs to improve engagement, conversion rates and ROI. Supported strategic initiatives for customer loyalty and retention, including targeted content, educational resources and proactive client support.

Key Account Manager at TC Group Solutions

January 1, 2024 - August 1, 2024

Led strategic B2B sales initiatives across Italy; prepared pricing proposals and negotiated contracts with national accounts; developed CRM tracking and dashboards; aligned brand positioning with market needs and go-to-market strategies.

E-commerce Specialist & Business Analyst at Culligan International

September 1, 2024 - February 1, 2025

Managed the company e-commerce (Magento) and merchandising to improve UX and conversions. Analyzed daily sales performance with KPI dashboards, leveraging Google Analytics to drive data‑driven decisions and optimize ROAS. Implemented email marketing and automation (Mailchimp, Brevo, HubSpot CRM) and supported omnichannel CRM tasks. Led cross-functional initiatives to enhance online presence and revenue.

Buyer at Angelica Fashion

September 1, 2021 - January 1, 2022

Sourced and negotiated supplier relationships, balancing quality, price and delivery to support product selection and seasonal objectives. Coordinated with design, merchandising and logistics to ensure timely stock and alignment with brand strategy.

Social Media Manager & International Sales Specialist at PFB Lift Components SRL

September 1, 2021 - January 1, 2022

Led social media strategy across Meta and LinkedIn aligned with overall business objectives. Launched and optimized paid campaigns, achieving +25% follower growth and +40% engagement within six months. Designed and monitored 20+ KPIs, contributing to KPI framework, target and goal definition, and overall go-to-market strategy. Implemented paid campaigns and content that supported international sales objectives; produced client-facing content and articles to drive engagement and revenue.

Marketing Manager at European Flavours & Fragrances

September 1, 2025 - Present

Led end-to-end e-commerce design, including layout, UX, content architecture and conversion paths; built client-facing campaigns, ROI-focused materials and loyalty programs; managed website content, analytics, and multi-channel campaigns to improve engagement and revenue.