I’m a design professional with a strong focus on visual identity, branding, and graphic/UI design, built through my bachelor’s study at the University of Auckland and hands-on roles across digital and print. I enjoy creating cohesive, detail-driven design systems—whether that’s refining component libraries, designing marketing assets, or shaping responsive UI layouts for different screen sizes.…

Grace Choi

I’m a design professional with a strong focus on visual identity, branding, and graphic/UI design, built through my bachelor’s study at the University of Auckland and hands-on roles across digital and print. I enjoy creating cohesive, detail-driven design systems—whether that’s refining component libraries, designing marketing assets, or shaping responsive UI layouts for different screen sizes.…

Available to hire

I’m a design professional with a strong focus on visual identity, branding, and graphic/UI design, built through my bachelor’s study at the University of Auckland and hands-on roles across digital and print. I enjoy creating cohesive, detail-driven design systems—whether that’s refining component libraries, designing marketing assets, or shaping responsive UI layouts for different screen sizes.

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Language

English
Fluent
Korean
Fluent

Work Experience

Graphic Designer / Design Intern at Revision Village
March 1, 2025 - June 30, 2025
Contributed to the evolution of the design system by refining component libraries, aligning visual standards, and documenting usage to support scalable design decisions. Delivered a wide range of visual outputs including presentation decks, promotional assets, and printed materials, adapting quickly to different constraints and timelines. Collaborated closely with designers and engineers, incorporating feedback quickly and iterating designs to stay aligned with project goals and delivery schedules.
Education Product & UI Design Associate at Village Crimson Education Product & Design
March 1, 2025 - June 1, 2025
Designed and delivered core UI elements including buttons, icons, and campaign visuals, ensuring consistency and clarity across digital touchpoints. Led vector illustration execution to simplify complex product concepts and improve user understanding. Converted desktop designs into mobile-friendly layouts by iterating structure and interactions for seamless cross-platform experiences. Participated in design reviews, owning feedback and rapidly iterating to improve design quality and alignment.
Village Product & UI Design (Associate Designer/Intern, exact title unclear) at Village (Crimson Education)
March 1, 2025 - June 30, 2025
Designed and delivered core UI elements (buttons, icons, campaign visuals) to ensure consistency and clarity across digital touchpoints. Led vector illustration execution to simplify complex product concepts and improve user understanding. Converted desktop designs into mobile-friendly layouts, iterating structure and interactions for seamless cross-platform experience. Participated in design reviews, owned feedback, and iterated rapidly to improve design quality and alignment.
Village Product & UI Design Intern at Village
March 1, 2025 - June 30, 2025
Contributed to the evolution of the design system by refining component libraries, aligning visual standards, and documenting usage to support scalable design decisions. Delivered a broad range of visual outputs including presentation decks, promotional assets, and printed materials, adapting quickly to different constraints and timelines. Collaborated closely with designers and engineers, incorporating feedback quickly and iterating to stay aligned with project goals and delivery schedules.
Village Product & UI Design Intern
January 1, 2025 - Present
Contributed to the evolution of the design system by refining component libraries, aligning visual standards, and documenting usage to support scalable design decisions. Delivered a wide range of visual outputs including presentation decks, promotional assets, and printed materials, adapting quickly to different constraints and timelines. Collaborated closely with designers and engineers, incorporating feedback and iterating designs to stay aligned with project goals and delivery schedules.
Product & Design Associate (Digital & Print Design)
January 1, 2024 - January 1, 2024
Designed responsive UI layouts by adapting existing desktop designs for mobile and other screen sizes. Created custom icons, illustrations, and visual assets for digital products and website content. Produced marketing materials including social media posts, email banners, flyers, presentation decks, and branded documents. Developed reusable templates and design components to maintain consistency across channels, and collaborated with product, marketing, and content teams to translate briefs into clear, engaging visual solutions.
Product & Design Associate (UI elements, vector illustration, mobile layouts) at Village Crimson Education
January 1, 2024 - Present
Designed and delivered core UI elements such as buttons, icons, and campaign visuals, ensuring consistency and clarity across digital touchpoints. Led the visual execution of vector illustrations to simplify complex product concepts and improve user understanding. Converted existing desktop designs into mobile-friendly layouts, iterating on structure and interaction to support seamless cross-platform experiences. Actively participated in design reviews, taking ownership of feedback and rapidly iterating to improve design quality and alignment.
Product & Design Associate at Crimson Education
January 1, 2024 - Present
Led the visual execution of vector illustrations to simplify complex product concepts and improve user understanding. Translated brand values into cohesive visuals; created mobile-friendly layouts by adapting desktop designs for cross-platform experiences. Led design reviews, collected feedback, and rapidly iterated to improve design quality and alignment.
Marketing / Graphic Design Lead at Tsu j i r i l
January 1, 2023 - January 1, 2024
Led the visual execution of in-store and marketing assets, including menu signage, seasonal posters, and displays. Designed cohesive branding materials that balanced aesthetics with commercial goals, supporting customer engagement and in-store decision-making. Translated brand values into clear and engaging visuals across multiple touchpoints.
Marketing / Graphic Design Lead at Tsujirol New Zealand
January 1, 2023 - January 1, 2024
Led visual execution of in-store and marketing assets including menu signage, seasonal posters, and displays. Translated brand values into clear, engaging visuals and designed cohesive branding materials balancing aesthetics with commercial goals. Supported customer engagement and in-store decision-making through consistent, brand-aligned visuals.
Marketing / Graphic Design Lead (in-store and marketing assets) at Tsujirol (New Zealand)
January 1, 2023 - January 1, 2024
Led visual execution for in-store and marketing assets including menu signage, seasonal posters, and displays. Produced cohesive branding materials balancing aesthetics with commercial goals to support customer engagement and in-store decision-making.
Marketing / Graphic Design (in-store and marketing assets) at Tsu j i r i (Tsu j i r i l) New Zealand Marketing / Graphic Design
January 1, 2023 - January 1, 2024
Led the visual execution of in-store and marketing assets including menu signage, seasonal posters, and displays, translating brand values into clear and engaging visuals. Designed cohesive branding materials balancing aesthetics with commercial goals, supporting customer engagement and in-store decision-making.
Marketing / Graphic Design at Tsujiri New Zealand
January 1, 2023 - January 1, 2024
Led the visual execution of in-store and marketing assets, including menu signage, seasonal posters, and displays. Designed cohesive branding materials that balanced aesthetics with commercial goals, translated brand values into clear and engaging visuals, and supported customer engagement and in-store decision-making.
Marketing / Graphic Design Lead at Revision Village
January 1, 2023 - January 1, 2024
Led the visual execution of in-store and marketing assets, including menu signage, seasonal posters, and displays; translated brand values into clear and engaging visuals; designed cohesive branding materials balancing aesthetics with commercial goals to support customer engagement and in-store decision-making.
Product & UI Design Intern at Revision Village
January 1, 2023 - December 31, 2024
Contributed to the evolution of the design system by refining component libraries, aligning visual standards, and documenting usage to support scalable design decisions. Delivered a wider range of visual outputs including presentation decks, promotional assets, and printed materials, adapting quickly to different constraints and timelines. Collaborated closely with designers and engineers, incorporating feedback quickly and iterating designs to stay aligned with project goals and delivery schedules.
Marketing / Graphic Design Lead at Tsujiri New Zealand
January 1, 2023 - January 1, 2024
Led the visual execution of in-store and marketing assets, including menu signage, seasonal posters, and displays, translating brand values into clear and engaging visuals.
Art Teaching Assistant at C&C Art Academy (South Korea)
January 1, 2021 - January 1, 2022
Supported creative development by providing direct feedback and handson guidance in drawing and painting techniques. Helped maintain a structured studio environment to enable focused learning and efficient class operations. Developed strong visual judgment and attention to detail through continuous evaluation of student work.
Art Teaching Assistant at C & C Art Academy (South Korea)
January 1, 2021 - January 1, 2022
Supported creative development by providing direct feedback and hands-on guidance in drawing and painting techniques. Assisted in maintaining a structured studio environment enabling focused learning and efficient class operations. Developed strong visual judgment and attention to detail through continuous evaluation of student work.
Art Teaching Assistant at C&C Art Academy
January 1, 2021 - January 1, 2022
Supported art teaching with a strong attention to detail and aesthetic quality. Prototyped concepts using Figma, Adobe, and Canva; crafted and finished models; contributed to concept development and facilitated a focused, well-organized studio environment.
Art Teaching Assistant at C & C Art Academy
January 1, 2021 - January 1, 2022
Supported creative development with a strong attention to detail and aesthetics; prototyping with Figma, Adobe, Canva; assisted in maintaining studio environment and supporting students.

Education

Bachelor of Design at University of Auckland
January 1, 2022 - January 1, 2024
Bachelor of Design at University of Auckland
January 1, 2022 - January 1, 2024
Bachelor of Design at University of Auckland
January 1, 2022 - January 1, 2024
Bachelor of Design at University of Auckland
January 1, 2022 - January 1, 2024
GPA: 8.417 Senior Scholarship Award at University of Auckland
January 1, 2024 - January 1, 2024
Bachelor of Design at University of Auckland
January 1, 2022 - January 1, 2024
Bachelor of Design at University of Auckland
January 1, 2022 - January 1, 2024
GPA 8.417 Senior Scholar Award at University of Auckland
January 1, 2024 - January 1, 2024
Bachelor of Design at University of Auckland
January 1, 2022 - January 1, 2024

Qualifications

Senior Scholar Award in Creative Arts & Industries
January 1, 2024 - March 18, 2026
AI Standard Course
June 18, 2025 - March 27, 2026
Senior Scholar Award in Creative Arts & Industries
January 1, 2024 - May 21, 2026
Senior Scholar Award in Creative Arts & Industries
January 1, 2024 - May 21, 2026
GTP AI Standard Course Certification
January 1, 2026 - January 1, 2026
GPA / Senior Scholarship Award (8.417)
January 1, 2024 - January 1, 2024
GTP AI Standard Course Certification
January 1, 2026 - January 1, 2026
Senior Scholar Award
January 1, 2024 - August 27, 2026
GPA I Standard Course Certification (exact title unclear)
January 1, 2026 - August 27, 2026
AI Standard Course Certification
January 1, 2026 - January 1, 2026
GPA: 8.417 Senior Scholar Award, University of Auckland (Award)
January 1, 2024 - January 1, 2024

Industry Experience

Education, Media & Entertainment, Professional Services, Software & Internet, Other, Retail