Oana Tanasa

Created wireframes and prototypes for client projects; gathered user feedback to inform design iterations; collaborated with team on design brainstorming; assisted in creating design documentation and style guides; assisted in maintaining design assets and project files.

Coordinate and oversee the entire label artwork process for beauty products and cosmetics for travel retail worldwide, with an emphasis on the Chinese market. Manage a portfolio of 25 brands and 3000 SKUs. Coordinate multiple stakeholders, including designers, suppliers, and quality teams across 7 departments. Ensure the highest standards of quality, consistency, and efficiency. Manage and mentor a team of 4 specialists. Research, propose, and implement artwork systems. Deliver packaging solutions reflecting brand value and identity. Adapt existing artwork to alternative layouts and formats.

Led artwork development and ensured compliance across global packaging projects; identified and implemented improvements in artwork processes and workflows; bridged design, brand, and production teams to ensure seamless execution; supported packaging development with a strong focus on print feasibility and consistency; developed packaging design concepts and contributed to brand consistency through the creation of visual guidelines and systems; delivered high-quality outputs under tight timelines in a multi-market environment.