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I believe packaging is where design, strategy, and production meet to create real business impact. With over 12 years of experience in FMCG and beauty, I specialize in packaging design, artwork systems, and print execution, ensuring that creative concepts translate seamlessly into production-ready solutions. My work bridges design, brand, and manufacturing teams, with a strong focus on consistency, efficiency, and scalability across markets. I also lead process optimization and artwork automation initiatives to streamline workflows and improve operational performance, delivering award-winning packaging designs and transformative leadership across global brands.…I believe packaging is where design, strategy, and production meet to create real business impact. With over 12 years of experience in FMCG and beauty, I specialize in packaging design, artwork systems, and print execution, ensuring that creative concepts translate seamlessly into production-ready solutions. My work bridges design, brand, and manufacturing teams, with a strong focus on consistency, efficiency, and scalability across markets. I also lead process optimization and artwork automation initiatives to streamline workflows and improve operational performance, delivering award-winning packaging designs and transformative leadership across global brands.

Oana Tanasa

Artworker, Graphic Designer, Designer, +4

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I believe packaging is where design, strategy, and production meet to create real business impact. With over 12 years of experience in FMCG and beauty, I specialize in packaging design, artwork systems, and print execution, ensuring that creative concepts translate seamlessly into production-ready solutions. My work bridges design, brand, and manufacturing teams, with a strong focus on consistency, efficiency, and scalability across markets. I also lead process optimization and artwork automation initiatives to streamline workflows and improve operational performance, delivering award-winning packaging designs and transformative leadership across global brands.…I believe packaging is where design, strategy, and production meet to create real business impact. With over 12 years of experience in FMCG and beauty, I specialize in packaging design, artwork systems, and print execution, ensuring that creative concepts translate seamlessly into production-ready solutions. My work bridges design, brand, and manufacturing teams, with a strong focus on consistency, efficiency, and scalability across markets. I also lead process optimization and artwork automation initiatives to streamline workflows and improve operational performance, delivering award-winning packaging designs and transformative leadership across global brands.

Available to hire

I believe packaging is where design, strategy, and production meet to create real business impact. With over 12 years of experience in FMCG and beauty, I specialize in packaging design, artwork systems, and print execution, ensuring that creative concepts translate seamlessly into production-ready solutions. My work bridges design, brand, and manufacturing teams, with a strong focus on consistency, efficiency, and scalability across markets.

I also lead process optimization and artwork automation initiatives to streamline workflows and improve operational performance, delivering award-winning packaging designs and transformative leadership across global brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

German

Beginner

Spanish; Castilian

Beginner

Romanian, Moldavian, Moldovan

Fluent

Work Experience

Packaging & Artwork Consultant at Weleda AG

February 1, 2022 - Present

Led artwork development and ensured compliance across global packaging projects; identified and implemented improvements in artwork processes and workflows; bridged design, brand, and production teams to ensure seamless execution; supported packaging development with a strong focus on print feasibility and consistency; developed packaging design concepts and contributed to brand consistency through the creation of visual guidelines and systems; delivered high-quality outputs under tight timelines in a multi-market environment.

Artwork Management Lead at Estée Lauder Companies

February 1, 2022 - February 28, 2025

Coordinate and oversee the entire label artwork process for beauty products and cosmetics for travel retail worldwide, with an emphasis on the Chinese market. Manage a portfolio of 25 brands and 3000 SKUs. Coordinate multiple stakeholders, including designers, suppliers, and quality teams across 7 departments. Ensure the highest standards of quality, consistency, and efficiency. Manage and mentor a team of 4 specialists. Research, propose, and implement artwork systems. Deliver packaging solutions reflecting brand value and identity. Adapt existing artwork to alternative layouts and formats.

Pre-Print Team Leader at SIG COMBIBLOC

March 1, 2018 - January 31, 2022

Facilitated the establishment of team objectives and strategic milestones to drive optimal outcomes. Prioritized and organized tasks within the team to enhance productivity. Collaborated with vendors, cross-functional teams, and stakeholders to align efforts toward common objectives, optimizing timelines and upholding stringent quality standards. Served prominent FMCG clients and owned the artwork approval process. Achievements include KPI systems to gauge performance, leading to yearly improvements in quality and efficiency.

Pre-Print Team Coordinator at SIG COMBIBLOC

January 1, 2017 - February 28, 2018

Actively contributed to the completion of design projects following approval, aligning with customer specifications, quality standards, and adherence to timelines and budgets. Coordinated projects, delegated tasks, and established deadlines. Verified customer design files and managed procurement of cylinders for new designs, coordinating schedules with relevant departments and suppliers. Achievements included transferring and redesigning the PrePrint back-office process to SIG Business Services Centre and reducing process lead time through stricter quality control.

Packaging Designer at FARMEC S.A.

April 1, 2012 - January 31, 2017

Conceptualized and designed innovative packaging solutions for a diverse range of cosmetic products, ensuring alignment with brand identity, target audience, and market trends. Collaborated with marketing, product development, and manufacturing to translate ideas into functional packaging designs. Conducted research on design trends, consumer preferences, and competitor analysis to inform packaging concepts. Leveraged materials knowledge, structural design, and printing techniques to optimize durability, sustainability, and shelf appeal.

Intern, UI/UX Design at Bronze Anvil Agency

January 1, 2026 - Present

Created wireframes and prototypes for client projects; gathered user feedback to inform design iterations; collaborated with team on design brainstorming; assisted in creating design documentation and style guides; assisted in maintaining design assets and project files.