Process Quality Assurance Analyst at Crypto.com

Managed marketing campaigns including Meta Ads and email marketing; coordinated marketing, logistics, and IT teams to improve operational efficiency; analyzed website performance using Google Analytics and Google Search Console; managed the ShopTe te e-commerce platform and supported digital operations; implemented process improvements to reduce manual work and improve reporting accuracy; analyzed operational workflows and customer interaction processes to identify inefficiencies; investigated complex customer issues and identified root causes impacting product experience; collaborated with product, compliance, and operations teams to improve internal processes and reduce operational risk; monitored KPIs and quality metrics to evaluate service performance and operational compliance; documented processes and created internal manuals to ensure consistent operations across teams.