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Hi, I’m Ashokrajathan Garaiyan, a Marketing Operations Analyst based in Paris, passionate about turning data into actionable marketing strategies. I enjoy translating complex data into clear insights that inform campaigns, optimize funnels, and drive tangible business results. Over the past two years, I’ve driven data-driven marketing performance using Excel, GA4, Power BI, SQL, and CRM platforms, collaborating cross-functionally to optimize funnels and measure success.…Hi, I’m Ashokrajathan Garaiyan, a Marketing Operations Analyst based in Paris, passionate about turning data into actionable marketing strategies. I enjoy translating complex data into clear insights that inform campaigns, optimize funnels, and drive tangible business results. Over the past two years, I’ve driven data-driven marketing performance using Excel, GA4, Power BI, SQL, and CRM platforms, collaborating cross-functionally to optimize funnels and measure success.

Ashokrajathan Garaiyan

Marketing Analyst, Marketing Strategist, Growth Marketer, +1

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Hi, I’m Ashokrajathan Garaiyan, a Marketing Operations Analyst based in Paris, passionate about turning data into actionable marketing strategies. I enjoy translating complex data into clear insights that inform campaigns, optimize funnels, and drive tangible business results. Over the past two years, I’ve driven data-driven marketing performance using Excel, GA4, Power BI, SQL, and CRM platforms, collaborating cross-functionally to optimize funnels and measure success.…Hi, I’m Ashokrajathan Garaiyan, a Marketing Operations Analyst based in Paris, passionate about turning data into actionable marketing strategies. I enjoy translating complex data into clear insights that inform campaigns, optimize funnels, and drive tangible business results. Over the past two years, I’ve driven data-driven marketing performance using Excel, GA4, Power BI, SQL, and CRM platforms, collaborating cross-functionally to optimize funnels and measure success.

Available to hire

Hi, I’m Ashokrajathan Garaiyan, a Marketing Operations Analyst based in Paris, passionate about turning data into actionable marketing strategies. I enjoy translating complex data into clear insights that inform campaigns, optimize funnels, and drive tangible business results.

Over the past two years, I’ve driven data-driven marketing performance using Excel, GA4, Power BI, SQL, and CRM platforms, collaborating cross-functionally to optimize funnels and measure success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Intermediate

Tamil

Fluent

Work Experience

Marketing Operations Analyst (Academic Project) at ESCE International Business School

January 1, 2025 - January 1, 2025

Implemented GA4 tracking framework for digital campaigns, building measurement plan and tracking the customer journey from acquisition to revenue. Developed Power BI dashboards monitoring campaign KPIs (CTR, conversion rates, CPA, ROAS) across multiple channels for real-time performance tracking. Optimized paid advertising campaigns achieving 22% improvement in click-to-conversion rate through A/B testing and landing page analysis. Conducted market research and competitive analysis for Gen Z brand positioning strategy, delivering actionable insights for campaign optimization.

Business Development Executive – Growth Associate at Skill-Lync Chennai, India

November 1, 2022 - August 1, 2024

Managed lead generation pipeline and digital marketing execution across Google Ads, Meta Ads, and email channels, improving lead-to-conversion rate by 18%. Used CRM systems (Salesforce, HubSpot, Zendesk) to track customer interactions, analyze campaign performance, and maintain 95% customer satisfaction. Created weekly performance reports and dashboards using Excel and Power BI tracking marketing KPIs (lead quality, conversion rates, campaign ROI). Collaborated with cross-functional teams to refine messaging based on A/B testing and user feedback, supporting 500 customers with data-driven insights.