I'm a communications and digital marketing professional with a focus on e-commerce, content creation, and social media campaigns. I hold a Master’s in Digital with a specialization in E-commerce & Digital Marketing from the European Communication School in Brussels, and a Bachelor's degree in Information and Communication Sciences from Université Saint-Louis - Bruxelles. I design and execute digital campaigns, build engaging content calendars, and foster community and stakeholder engagement for cultural and nonprofit projects in Brussels. Curious and versatile, I draw inspiration from music, cooking, and art to combine creativity, rigor, and sensitivity in my projects. I love turning cultural insights into creative, data-informed strategies and campaigns that boost visibility and participation.

Nana Aliya Aidara

I'm a communications and digital marketing professional with a focus on e-commerce, content creation, and social media campaigns. I hold a Master’s in Digital with a specialization in E-commerce & Digital Marketing from the European Communication School in Brussels, and a Bachelor's degree in Information and Communication Sciences from Université Saint-Louis - Bruxelles. I design and execute digital campaigns, build engaging content calendars, and foster community and stakeholder engagement for cultural and nonprofit projects in Brussels. Curious and versatile, I draw inspiration from music, cooking, and art to combine creativity, rigor, and sensitivity in my projects. I love turning cultural insights into creative, data-informed strategies and campaigns that boost visibility and participation.

Available to hire

I’m a communications and digital marketing professional with a focus on e-commerce, content creation, and social media campaigns. I hold a Master’s in Digital with a specialization in E-commerce & Digital Marketing from the European Communication School in Brussels, and a Bachelor’s degree in Information and Communication Sciences from Université Saint-Louis - Bruxelles. I design and execute digital campaigns, build engaging content calendars, and foster community and stakeholder engagement for cultural and nonprofit projects in Brussels.

Curious and versatile, I draw inspiration from music, cooking, and art to combine creativity, rigor, and sensitivity in my projects. I love turning cultural insights into creative, data-informed strategies and campaigns that boost visibility and participation.

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Language

French
Fluent
English
Advanced
Dutch
Intermediate

Work Experience

Paid Social Executive (Work-Study Program) at Wavemaker – GroupM / WPP
October 1, 2024 - June 1, 2025
Management and optimization of paid social campaigns across platforms; collaborated with creative and media teams; analyzed performance data to adjust strategies and improve ROI.
Marketing Freelancer at Jalya Studio
January 1, 2024 - Present
Designed, launched and optimized advertising campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, Pinterest and other platforms; analyzed performance and implemented strategic adjustments to maximize ROI and engagement; collaborated with clients to identify opportunities and trends in niche audiences.
Community Manager (Student Job) at Institut Kby Maimouna
February 1, 2024 - May 1, 2024
Social media content creation and management; content calendars; engaged with the community to increase brand visibility.
Internship Head Chef (Student Job) at SLOT
May 1, 2024 - September 1, 2024
Menu development, inventory management, kitchen operations; organized kitchen services and supervised a small team; ensured quality standards and deadlines.
Kitchen Assistant (Student Job) at Dillens Brussels
May 1, 2023 - May 1, 2024
Kitchen assistance, service support; managed service operations; maintained hygiene and cleanliness of work stations.
Kitchen Assistant (Student Job) at Caleo Café Brussels
May 1, 2023 - September 1, 2023
Kitchen assistance and service support; maintained hygiene and cleanliness of work stations.
Sales Associate (Student Job) at Charme de Lune
August 1, 2022 - September 1, 2022
Customer guidance and sales for luxury lingerie; managed client loyalty and relations.
Stagiaire Marketing at Tissal
January 1, 2025 - Present
Marketing intern engaged in market research, campaign planning, and client analysis for niche audiences.
Member, Communications Department at Kilimandjaro Saint-Louis – Pan-African Circle
January 1, 2019 - January 1, 2020
Member of the Communications Department (2019–2020).
Vice President at Kilimandjaro Saint-Louis – Pan-African Circle
January 1, 2020 - January 1, 2021
Vice President (2020–2021).
Head of Communications Department at Kilimandjaro Saint-Louis – Pan-African Circle
January 1, 2021 - January 1, 2022
Head of Communications Department (2021–2022).
Council Member at Kilimandjaro Saint-Louis – Pan-African Circle
January 1, 2023 - January 1, 2025
Council Member (2023–2025).
Volunteer/ Performer at ASBL BAOB – Octobre Rose: Bruxelles se mobilise
January 1, 2022 - January 1, 2022
Participated in a concert for Octobre Rose to support awareness and fundraising.
Summer Student Program at Euroclear – Group Culture
July 1, 2025 - August 1, 2025
Cultural transformation facilitation; assisted in organizing internal communications and cultural events.

Education

Master's in Digital - Specialization: E-commerce & Digital Marketing at European Communication School, Brussels, Belgium
September 1, 2024 - June 1, 2025
Bachelor’s Degree in Information and Communication Sciences at Université Saint-Louis - Bruxelles, Brussels, Belgium
September 1, 2020 - January 1, 2025
General Higher Education – Specialization: Social Sciences, Art History, Graphic Design, Theater at École Decroly Uccle, Belgium
September 1, 2002 - June 1, 2018

Qualifications

Master's in Digital - Specialization: E-commerce & Digital Marketing
September 1, 2024 - June 1, 2025
Bachelor’s Degree in Information and Communication Sciences
September 1, 2020 - January 1, 2025
General Higher Education – Specialization: Social Sciences, Art History, Graphic Design, Theater
September 1, 2002 - June 1, 2018

Industry Experience

Media & Entertainment, Education, Professional Services, Retail, Software & Internet