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Hi, I’m Genetteferi—a results-driven digital marketer and social media manager with hands-on experience designing and executing digital marketing strategies, brand positioning, and cross-functional coordination. I’ve built and led content programs that boosted engagement and brand visibility across multiple sectors, including banking, insurance, and healthcare. I thrive on collaboration, process improvement, and delivering measurable business impact. I’m passionate about growing brands through structured planning, performance monitoring, and adapting messaging to audience needs. I bring bilingual content capabilities (English and Amharic) and a pragmatic, can-do attitude to every project, and I’m excited to contribute to an organization’s growth.…Hi, I’m Genetteferi—a results-driven digital marketer and social media manager with hands-on experience designing and executing digital marketing strategies, brand positioning, and cross-functional coordination. I’ve built and led content programs that boosted engagement and brand visibility across multiple sectors, including banking, insurance, and healthcare. I thrive on collaboration, process improvement, and delivering measurable business impact. I’m passionate about growing brands through structured planning, performance monitoring, and adapting messaging to audience needs. I bring bilingual content capabilities (English and Amharic) and a pragmatic, can-do attitude to every project, and I’m excited to contribute to an organization’s growth.

Genetteferi

Social Media Manager, Brand Strategist, Marketing Strategist, +3

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Hi, I’m Genetteferi—a results-driven digital marketer and social media manager with hands-on experience designing and executing digital marketing strategies, brand positioning, and cross-functional coordination. I’ve built and led content programs that boosted engagement and brand visibility across multiple sectors, including banking, insurance, and healthcare. I thrive on collaboration, process improvement, and delivering measurable business impact. I’m passionate about growing brands through structured planning, performance monitoring, and adapting messaging to audience needs. I bring bilingual content capabilities (English and Amharic) and a pragmatic, can-do attitude to every project, and I’m excited to contribute to an organization’s growth.…Hi, I’m Genetteferi—a results-driven digital marketer and social media manager with hands-on experience designing and executing digital marketing strategies, brand positioning, and cross-functional coordination. I’ve built and led content programs that boosted engagement and brand visibility across multiple sectors, including banking, insurance, and healthcare. I thrive on collaboration, process improvement, and delivering measurable business impact. I’m passionate about growing brands through structured planning, performance monitoring, and adapting messaging to audience needs. I bring bilingual content capabilities (English and Amharic) and a pragmatic, can-do attitude to every project, and I’m excited to contribute to an organization’s growth.

Available to hire

Hi, I’m Genetteferi—a results-driven digital marketer and social media manager with hands-on experience designing and executing digital marketing strategies, brand positioning, and cross-functional coordination. I’ve built and led content programs that boosted engagement and brand visibility across multiple sectors, including banking, insurance, and healthcare. I thrive on collaboration, process improvement, and delivering measurable business impact.

I’m passionate about growing brands through structured planning, performance monitoring, and adapting messaging to audience needs. I bring bilingual content capabilities (English and Amharic) and a pragmatic, can-do attitude to every project, and I’m excited to contribute to an organization’s growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Amharic

Advanced

Work Experience

Social Media Manager at Gursha Digitals

January 1, 2024 - December 31, 2024

Developed and implemented social media strategies that increased overall engagement; created bilingual content and marketing materials to expand audience reach; structured internal procedures, improving workflow efficiency; directed video content production and contributed to campaigns that strengthened brand recognition and online presence.

Digital Marketer at Golden Family Real Estate

January 1, 2025 - Present

Developed and executed digital marketing strategies aligned with the company’s branding goals. Contributed to approximately 35% growth in online reach and brand visibility across digital platforms. Managed content calendars and oversaw graphic design alignment, improving brand consistency.

HR Intern at Roc Space

January 1, 2022 - January 1, 2022

Assisted with maintaining employee records and organizing HR documentation. Supported onboarding processes and ensured confidentiality of employee information.

Digital Marketer & Assistant Manager at Digital Addis

January 1, 2023 - December 31, 2024

Developed digital marketing strategies that increased overall social media engagement by ~30% within six months; created bilingual content and marketing materials expanding audience reach across industries (banking, insurance, healthcare); structured internal procedures and documented company regulations, improving workflow efficiency by ~20%; directed video content production and contributed to campaigns that enhanced brand recognition and online presence.

Business Development Intern at Drop Ship Mela

January 1, 2024 - December 31, 2024

Prepared customized company profiles for submission to various businesses, tailoring each document to its audience; contributed to strengthening the company’s professional presentation and communication; developed the ability to adapt messaging strategically.