Available to hire
I’m Angela Apostol, a Senior Product Marketing Manager with 15 years of experience in financial services, electric vehicles and technology across EMEA and LATAM for more than 40 markets. I specialise in experimental concepts and rolling-out scalable solutions, with a strong focus on product marketing and go-to-market plans.
I excel at market analysis, consumer engagement and setting up effective product roadmaps. I thrive in cross-functional teams and love turning insights into tangible results, and I’m excited to bring this energy to your organisation.
Language
English
Fluent
Spanish; Castilian
Intermediate
French
Intermediate
German
Intermediate
Portuguese
Intermediate
Work Experience
Program Marketing Manager Nordics at Amazon Web Services
August 1, 2022 - December 1, 2023Owned the strategy and execution of a Nordic customer experience program with an $8M target; negotiated budget increases and cost optimisations; created a self-serve 120 sqm experience space with event check-in and follow-up managed via the digital platform; led a cross-functional team of 10 to plan the space and digital content; managed the program roadmap and content platform, boosting subscriptions from 90 to 2,500 users; re-branded 5 digital platforms across EMEA; improved platform functionalities for event attendance and content engagement; delivered internal onboarding for 200 staff; oversaw asset creation to launch and promote the program.
Operations Lead Financial Products EMEA at Polestar (Volvo)
September 1, 2020 - April 1, 2022Set up and oversaw B2B and B2C financial services products across 7 Nordic and Western markets, including retail financing, insurance, subscription and inventory funding; managed day-to-day operations (processes, pricing, competitive monitoring, KPI reporting); led the digital customer journey roadmap with integrations to financial providers; created a harmonised dashboard showing product penetration per market.
Sabbatical at Self-Employed / Sabbatical
October 1, 2018 - December 1, 2019Sabbatical travel; provided marketing services to a retail business in Bucharest.
Global Product Manager at ALD SA (Societe Generale)
February 1, 2018 - September 1, 2018Developed global product strategy with the Chief Digital Officer, defined product vision with key stakeholders; led product development on vehicle telematics, car sharing, mobility services and connected car platforms, B2B2C lease; accelerated rollout, shaped go-to-market plans: defined USP, customer profiling, product positioning; co-created and experimented new products and MVPs with the Innovation Centre; streamlined the UX approach for mobile & web customer applications.
Digital Marketing Product Manager at ALD SA (Societe Generale)
May 1, 2015 - February 1, 2018Owned the digital marketing and product strategy for +40 countries while managing a 1M EUR budget; set-up governance and analytics, led roadmap and performance for mobile and web apps, social channels and websites; effectively engaged with C-suite executives for alignment of vision with market needs and business objectives; rolled-out new corporate websites in 40 countries, reached 24% increase in Group SEO visits and 1st SERP in major markets; product owner, UX and GTM lead in an Agile team of 12; launched a new B2C mobile app for 2 pilot markets in 8 months; ran product marketing and launch plans for B2B and B2C web apps & portals in 30 countries in 18 months; fostered the creation of the first B2C digital brand of the Group and set-up the foundations for content marketing.
Regional Marketing Manager at ALD Automotive (Societe Generale)
October 1, 2011 - May 1, 2015Led online marketing, customer surveys, product marketing, brand, PR and CSR; coached a marketing team for 10 countries in Central East and South-East Europe; owned the Romanian yearly marketing & PR plan with a 100K EUR budget; achieved +90% customer satisfaction rate for communications tools and +30% share of voice for ALD Romania corporate image.
Marketing & Communications Manager at ALD Automotive (Societe Generale)
October 1, 2006 - October 1, 2011Created and executed the yearly marketing plan, the internal & external communications, and ran the internal Innovation program; increased brand awareness through highly effective sales and corporate identity materials, customer events, PR activities.
Organisation & Development Officer at ALD Automotive (Societe Generale)
October 1, 2005 - October 1, 2006Provided support for organisational projects and marketing activities.
Education
Climate fellowship: Climate change - Learning for Action at TERRA.DO
January 1, 2024 - March 18, 2026Bachelor’s International Business and Economics at Academy of Economic Studies, Bucharest
June 1, 2007 - March 18, 2026Qualifications
Product management
June 1, 2018 - March 18, 2026Growth Hacking
June 1, 2018 - March 18, 2026Agile Product Owner
June 1, 2018 - March 18, 2026LinkedIn Learning
February 1, 2020 - March 18, 2026Climate Fellowship: Climate Change - Learning for Action
January 1, 2024 - March 18, 2026Industry Experience
Financial Services, Software & Internet, Professional Services, Media & Entertainment, Retail, Transportation & Logistics
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