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I'm Tess Hoff, a global head of marketing with 15+ years of experience building and leading marketing organizations across complex B2B SaaS and technology environments. I own end-to-end marketing strategy including portfolio and pricing architecture, brand positioning, go-to-market execution, and revenue contribution across international markets. I thrive in AI-enabled, data-driven ecosystems and lead distributed teams, aligning Product, Sales and RevOps to drive measurable pipeline growth. My approach combines strategic clarity with operational discipline to connect product innovation, data insights, and commercial performance. I’ve led significant transformations at SCALAR (ZF Group) and across Europe, building governance, scalable launch frameworks, and cross-functional partnerships that turn market opportunities into sustainable growth.…I'm Tess Hoff, a global head of marketing with 15+ years of experience building and leading marketing organizations across complex B2B SaaS and technology environments. I own end-to-end marketing strategy including portfolio and pricing architecture, brand positioning, go-to-market execution, and revenue contribution across international markets. I thrive in AI-enabled, data-driven ecosystems and lead distributed teams, aligning Product, Sales and RevOps to drive measurable pipeline growth. My approach combines strategic clarity with operational discipline to connect product innovation, data insights, and commercial performance. I’ve led significant transformations at SCALAR (ZF Group) and across Europe, building governance, scalable launch frameworks, and cross-functional partnerships that turn market opportunities into sustainable growth.

TESSA HOFF

Fractional CMO, Marketing Strategist, Growth Marketer, +3

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I'm Tess Hoff, a global head of marketing with 15+ years of experience building and leading marketing organizations across complex B2B SaaS and technology environments. I own end-to-end marketing strategy including portfolio and pricing architecture, brand positioning, go-to-market execution, and revenue contribution across international markets. I thrive in AI-enabled, data-driven ecosystems and lead distributed teams, aligning Product, Sales and RevOps to drive measurable pipeline growth. My approach combines strategic clarity with operational discipline to connect product innovation, data insights, and commercial performance. I’ve led significant transformations at SCALAR (ZF Group) and across Europe, building governance, scalable launch frameworks, and cross-functional partnerships that turn market opportunities into sustainable growth.…I'm Tess Hoff, a global head of marketing with 15+ years of experience building and leading marketing organizations across complex B2B SaaS and technology environments. I own end-to-end marketing strategy including portfolio and pricing architecture, brand positioning, go-to-market execution, and revenue contribution across international markets. I thrive in AI-enabled, data-driven ecosystems and lead distributed teams, aligning Product, Sales and RevOps to drive measurable pipeline growth. My approach combines strategic clarity with operational discipline to connect product innovation, data insights, and commercial performance. I’ve led significant transformations at SCALAR (ZF Group) and across Europe, building governance, scalable launch frameworks, and cross-functional partnerships that turn market opportunities into sustainable growth.

Available to hire

I’m Tess Hoff, a global head of marketing with 15+ years of experience building and leading marketing organizations across complex B2B SaaS and technology environments. I own end-to-end marketing strategy including portfolio and pricing architecture, brand positioning, go-to-market execution, and revenue contribution across international markets. I thrive in AI-enabled, data-driven ecosystems and lead distributed teams, aligning Product, Sales and RevOps to drive measurable pipeline growth.

My approach combines strategic clarity with operational discipline to connect product innovation, data insights, and commercial performance. I’ve led significant transformations at SCALAR (ZF Group) and across Europe, building governance, scalable launch frameworks, and cross-functional partnerships that turn market opportunities into sustainable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Dutch

Fluent

English

Fluent

Work Experience

Head of Marketing at SCALAR (part of ZF Group)

August 1, 2023 - January 1, 2026

Led global marketing transformation across portfolio, positioning, and go-to-market execution. Established a structured commercial foundation contributing to a 65% increase in pipeline, improved lead qualification from 20% to 85%, and strengthened cross-regional alignment. Responsible for brand, product marketing, demand generation, communications, and enablement; collaborated with Product, Engineering, Sales, Customer Success, and RevOps; represented marketing on the Executive Leadership Team; managed a €700k budget.

Founder & Fractional CMO at MOLA Marketing & Communication

May 1, 2022 - Present

Provided executive-level marketing leadership to scaling SaaS and technology organizations navigating repositioning, growth acceleration, and structural transformation. Responsibilities included marketing strategy development, operating model design, governance, and sales enablement to accelerate growth and clarify market messaging.

Head of Marketing, Europe at Athlon (Mercedes-Benz)

June 1, 2022 - August 1, 2023

Rebuilt European marketing and go-to-market framework across multiple markets, influencing 55%+ of pipeline and strengthening alignment between central and regional teams. Led European HQ marketing team and aligned country marketing leaders through structured governance and performance frameworks; facilitated multi-market launches and regional digital transformation.

Head of Marketing & Communication, Europe at Fleet Complete

October 1, 2020 - May 1, 2022

Built and scaled the European marketing function across 10+ markets; delivered 40% YoY MQL growth, 30% improvement in MQL-to-SQL conversion, and 18% faster sales velocity. Launched digital commerce and automation capabilities resulting in a 42% uplift in conversion and 55% faster lead response. Led SaaS product launches and adoption strategies across markets.

Head of Global Marketing & Communication at TIP Group

September 1, 2018 - January 1, 2020

Established global marketing foundations supporting demand generation, lifecycle engagement, and international brand alignment. Managed €1M+ budget; led global marketing organization with regional leaders; delivered website transformation across 16 countries and languages; introduced structured marketing automation and lead nurturing capabilities; supported international strategic accounts with targeted campaigns.