I'm a marketing leader with a track record of building predictable, scalable revenue growth through demand generation, ABM, and thought leadership. As Head of Marketing at Galvia AI, I position our company as a market-leading AI partner, delivering measurable ROI and a strong pipeline contribution. I founded Lemon Lion Marketing to help organizations sharpen their positioning and go-to-market strategies. My experience spans global campaigns, European expansion, and close collaboration with product and sales to unlock new growth opportunities.

Eric Higgins

I'm a marketing leader with a track record of building predictable, scalable revenue growth through demand generation, ABM, and thought leadership. As Head of Marketing at Galvia AI, I position our company as a market-leading AI partner, delivering measurable ROI and a strong pipeline contribution. I founded Lemon Lion Marketing to help organizations sharpen their positioning and go-to-market strategies. My experience spans global campaigns, European expansion, and close collaboration with product and sales to unlock new growth opportunities.

Available to hire

I’m a marketing leader with a track record of building predictable, scalable revenue growth through demand generation, ABM, and thought leadership. As Head of Marketing at Galvia AI, I position our company as a market-leading AI partner, delivering measurable ROI and a strong pipeline contribution.

I founded Lemon Lion Marketing to help organizations sharpen their positioning and go-to-market strategies. My experience spans global campaigns, European expansion, and close collaboration with product and sales to unlock new growth opportunities.

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Experience Level

Expert
Expert
Expert
Expert

Language

English
Fluent

Work Experience

Head of Marketing at Galvia AI
January 1, 2025 - Present
Lead marketing to build predictable, scalable revenue growth; strategy, demand generation, ABM, content, PR, and digital marketing; brand positioning; inbound/outbound; close collaboration with sales; website optimization; PR and thought leadership; product launches.
Associate Marketing Director, Campaigns at VelocityEHS
January 1, 2018 - January 1, 2025
Led Global Enterprise and Mid Market campaigns for demand generation and customer acquisition; developed ABM playbooks; supported European expansion and ICP refinement; collaborated with Product Marketing and Sales to identify growth opportunities.
Marketing Manager at Elis / Berendsen
January 1, 2017 - December 31, 2018
Managed all marketing activities for Irish operations; part of European marketing team; oversaw advertising, PR, digital marketing and events.
Marketing Manager at Mater Private Hospital, Cork
January 1, 2015 - December 31, 2017
Responsible for all advertising across print, radio, digital; organized GP study events, public health talks and annual GP conference; led promotion of new Emergency Department with national coverage.
Marketing Manager at Chris Mee Group (now EHS International)
January 1, 2012 - December 31, 2015
Led marketing across four divisions; collaborated with Sales to grow turnover; contributed to multi-million euro contract; managed four websites; introduced eCommerce platform; led rebrand and achieved national TV coverage.
Marketing Manager at Rainbow International
January 1, 2011 - December 31, 2012
Led marketing initiatives and account management; drove campaigns and growth initiatives.
Marketing & Account Manager at Rocket Media
January 1, 2011 - December 31, 2011
Drove marketing campaigns and managed client accounts; supported business growth.
Sales Account Manager at PFH
January 1, 2010 - December 31, 2011
Sales account management; contributed to revenue growth.
Sales – Inbound & Outbound at Aviva Health Insurance
January 1, 2009 - December 31, 2010
Sales & marketing activities focusing on inbound and outbound channels; client engagement.
Sales & Marketing Executive at Abtran
January 1, 2009 - December 31, 2010
Sales and marketing exposure; cross-functional collaboration and campaign execution.
Sales & Marketing at Phoenix Safety
January 1, 2008 - December 31, 2009
Sales and marketing activities; early career role.

Education

Higher Diploma in Marketing Practice – First Class Honors at NUI Galway
January 11, 2030 - March 18, 2026
Bachelor’s Degree in Business Studies at MTU Cork
January 11, 2030 - March 18, 2026

Qualifications

Professional Diploma in Leadership & Management
January 11, 2030 - March 18, 2026

Industry Experience

Software & Internet, Healthcare, Professional Services, Media & Entertainment, Education