I am Lejla Barić, an entrepreneur and strategic communications expert with leadership experience across public administration, international cooperation, and innovation-driven entrepreneurship. I founded Plasma Glow d.o.o. in Croatia and lead the development of the EEYA hybrid cold plasma skincare device, coordinating partnerships, product strategy and market positioning. In my work I translate complex policy and technology into strategic initiatives, building multidisciplinary teams and managing EU-funded projects. I have represented organizations at innovation events across Europe and thrive on stakeholder engagement and clear, collaborative communication.

Lejla Barić

I am Lejla Barić, an entrepreneur and strategic communications expert with leadership experience across public administration, international cooperation, and innovation-driven entrepreneurship. I founded Plasma Glow d.o.o. in Croatia and lead the development of the EEYA hybrid cold plasma skincare device, coordinating partnerships, product strategy and market positioning. In my work I translate complex policy and technology into strategic initiatives, building multidisciplinary teams and managing EU-funded projects. I have represented organizations at innovation events across Europe and thrive on stakeholder engagement and clear, collaborative communication.

Available to hire

I am Lejla Barić, an entrepreneur and strategic communications expert with leadership experience across public administration, international cooperation, and innovation-driven entrepreneurship. I founded Plasma Glow d.o.o. in Croatia and lead the development of the EEYA hybrid cold plasma skincare device, coordinating partnerships, product strategy and market positioning.

In my work I translate complex policy and technology into strategic initiatives, building multidisciplinary teams and managing EU-funded projects. I have represented organizations at innovation events across Europe and thrive on stakeholder engagement and clear, collaborative communication.

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Language

English
Fluent
German
Beginner
Italian
Beginner

Work Experience

Founder & CEO at Plasma Glow d.o.o.
January 1, 2025 - Present
Founder and director of a technology startup developing the EEYA hybrid cold plasma skincare device. Leading product development, business strategy and market positioning. Coordinating partnerships related to plasma technology development. Secured NPOO funding through HAMAG-BICRO. Presented the EEYA project at innovation events including Invest in Zagorje 2025 and Show of Innovations Ljubljana 2026.
Office Manager / Editor / Journalist at Info Financije d.o.o.
January 1, 2023 - November 1, 2025
Editorial and organisational management of the specialised economic portal financije.hr. Production of financial and economic content. Coordination of editorial operations and contributors.
Administrative Operations at Remia -Plast d.o.o.
January 1, 2022 - January 1, 2023
Administrative coordination and organisational support. Internal documentation management.
Spokesperson / Head of Communications at Banking Agency of Republika Srpska – Banja Luka
January 1, 2020 - January 1, 2021
Development of institutional communication strategies. Media relations and public communication management. Stakeholder engagement with financial institutions and the public.
Minister at Ministry of Public Administration and Local Self-Government – Banja Luka
January 1, 2010 - January 1, 2020
Strategic leadership of public administration policies. Institutional reform and strategic planning coordination. Development and management of projects supported by EU and international organisations. Cooperation with international institutions including the Council of Europe.
Editor / Journalist at RTRS – Radio Television of Republika Srpska / Oslobođenje
January 1, 2006 - January 1, 2010
Editorial work and journalism.
Journalist / News Editor at Radio 202 Sarajevo
January 1, 2003 - January 1, 2005
Journalist / News Editor.

Education

Journalist at University of Sarajevo
October 2, 2000 - January 20, 2006
Radio host, news editor

Qualifications

Radio RS
February 1, 2006 - December 28, 2010
Radio host, news editor

Industry Experience

Government, Media & Entertainment, Professional Services, Computers & Electronics, Software & Internet