Available to hire
I am a business-oriented marketing professional with hands-on experience in growth strategy, brand positioning, and commercial development across startups, retail, and consultancy environments. I translate data and customer insights into actionable growth initiatives and compelling value propositions that resonate with target markets.
I’m currently focusing on digital marketing and AI applications, leveraging data, automation, and emerging technologies to optimize processes and drive business performance. I enjoy collaborating across teams to turn ideas into measurable results in fast-paced settings.
Skills
Experience Level
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
Commercial, Marketing & Distribution Consultant at UltraWellness
November 1, 2024 - August 1, 2025Built and managed strategic relationships with clients and distribution partners to support market expansion. Designed and executed commercial and marketing initiatives focused on customer acquisition and revenue growth. Led product positioning efforts, aligning value proposition with target market needs and competitive landscape.
People Operations Intern at Rappi
January 1, 2024 - July 1, 2024Analyzed and validated large HR datasets, improving data accuracy and supporting operational decision making. Supported high-volume hiring and offboarding processes in a fast-paced environment. Contributed to process optimization initiatives using SAP and SuccessFactors, increasing operational efficiency.
Marketing & Communications Consultant at Voe Alto
July 1, 2023 - December 1, 2023Developed a data informed marketing strategy based on customer behavior insights and market trends. Conducted market and trend analysis to support strategic decision making. Defined brand communication initiatives aligned with positioning and target audience.
Marketing & Communications Consultant at Tu Ventana
July 1, 2022 - December 1, 2022Led an innovative project applying Design Thinking methodology to improve customer experience. Identified user pain points and translated insights into actionable business opportunities. Presented strategic recommendations to executive stakeholders.
Product, Commercial & Distribution Manager at Ultra Vape
January 1, 2021 - December 1, 2022Managed product lifecycle, sales strategy, and distribution channels. Developed and maintained key client and partner relationships. Contributed to sustained revenue growth through commercial brand initiatives.
Education
Master’s in Digital Marketing and Artificial Intelligence at INESDI
January 1, 2025 - March 18, 2026International Semester at University of Valladolid
January 1, 2023 - January 1, 2023Bachelor’s Degree in Marketing at Pontificia Universidad Javeriana Cali
January 1, 2020 - January 1, 2024Qualifications
ML Practitioner Dataiku
January 1, 2026 - March 18, 2026Core Designer Dataiku
January 1, 2026 - March 18, 2026Inbound Marketing Certification
January 1, 2022 - March 18, 2026Content Marketing Certification HubSpot Academy
January 1, 2022 - March 18, 2026Industry Experience
Professional Services, Retail, Software & Internet, Media & Entertainment
Skills
Experience Level
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