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I am a B2B SaaS product marketing leader with over 5 years of experience crafting go-to-market strategies and compelling product narratives. I drive customer adoption and revenue through cross-functional collaboration and targeted campaigns. I am known for strategic thinking, clear communication, and adaptability in fast-paced environments. I excel at turning complex product value into clear messaging and scalable programs across content, digital marketing, SEO, MarTech, and sales enablement.…I am a B2B SaaS product marketing leader with over 5 years of experience crafting go-to-market strategies and compelling product narratives. I drive customer adoption and revenue through cross-functional collaboration and targeted campaigns. I am known for strategic thinking, clear communication, and adaptability in fast-paced environments. I excel at turning complex product value into clear messaging and scalable programs across content, digital marketing, SEO, MarTech, and sales enablement.

Marni Patterson

Product Marketer, Marketing Strategist, Growth Marketer, +2

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I am a B2B SaaS product marketing leader with over 5 years of experience crafting go-to-market strategies and compelling product narratives. I drive customer adoption and revenue through cross-functional collaboration and targeted campaigns. I am known for strategic thinking, clear communication, and adaptability in fast-paced environments. I excel at turning complex product value into clear messaging and scalable programs across content, digital marketing, SEO, MarTech, and sales enablement.…I am a B2B SaaS product marketing leader with over 5 years of experience crafting go-to-market strategies and compelling product narratives. I drive customer adoption and revenue through cross-functional collaboration and targeted campaigns. I am known for strategic thinking, clear communication, and adaptability in fast-paced environments. I excel at turning complex product value into clear messaging and scalable programs across content, digital marketing, SEO, MarTech, and sales enablement.

Available to hire

I am a B2B SaaS product marketing leader with over 5 years of experience crafting go-to-market strategies and compelling product narratives. I drive customer adoption and revenue through cross-functional collaboration and targeted campaigns. I am known for strategic thinking, clear communication, and adaptability in fast-paced environments. I excel at turning complex product value into clear messaging and scalable programs across content, digital marketing, SEO, MarTech, and sales enablement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelance | Product Marketing & Content Creation at Freelance

November 1, 2022 - Present

Developed compelling product narratives and go-to-market content for a SaaS platform, driving a 34% increase in website traffic and boosting sales conversions to 67%. Wrote award-winning marketing messages for a SaaS solution, earning the 2024 Netty Award for Best SEO Optimization. Wrote and tested sales and marketing LLM content for a Google contractor on the Generative AI team. Taught marketing, web content writing and user experience courses at Grand Canyon University and Arizona State University. Authored travel-related articles for International Living, Travel Awaits, Matador, and Wander With Wonder.

Director of Strategy & SEO at KEO Marketing

February 1, 2017 - November 1, 2022

Produced and optimized web content for a major regional bank, promoting product value and the convenience of mobile service. Engineered digital marketing initiatives for a SaaS client, achieving a 23% increase in website traffic. Developed and disseminated compelling product messaging and collateral as part of a go-to-market strategy for a leading cybersecurity firm. Performed competitive research to equip sales and account teams with insights necessary to sell the value of products.

Cloud Supplier Development Manager at Avnet Technology Solutions

January 1, 2015 - January 1, 2017

Created go-to-market and sales/partner enablement programs for AWS, Azure and cloud and data center services that contributed to a 42% increase in annual revenue. Created and managed a campaign to recruit VARs and cloud service providers to advertise their products in the Avnet Cloud Marketplace. Developed training programs that enabled 1,200 global sales reps and partners to monetize the Avnet Cloud Marketplace. Contributed to $2 million in revenue growth on a cross-functional team that developed and launched supplier recruitment and onboarding programs.

Owner at Tucson Transatlantic Trade

January 1, 2010 - January 1, 2015

Developed entrepreneurship courses for emerging technology companies for state small business development centers. Created small business workshops used in technology incubators statewide. Helped emerging local companies procure over $1 million in seed capital through venture capital and innovation programs.

Product Marketing & Global Sales Enablement Manager at Sun Microsystems

December 1, 2005 - January 1, 2010

Designed a business development program that generated over $6 million in end-user and VAR sales opportunities. Developed marketing strategies and demand generation programs that increased web traffic by 34% and sales revenues by 28%. Designed a sales enablement platform that consolidated product materials and sales tools and led multifunctional global team to implement and launch it. Produced product demos, videos, podcasts and customer success stories that helped global sales and partner teams increase sales conversions.