Lead generation and marketing management for B2B and B2C; implemented campaigns using Apollo, SendGrid and HubSpot; developed go-to-market strategies; built and led a marketing team; optimized lead nurturing via email workflows and marketing automation; created and executed content marketing initiatives; deployed data-driven analytics to measure ROI and adjust strategy; managed PR and external partnerships; positioned as a thought leader in the creative agency space; targeted top enterprise leads.

Growth Marketing Manager at CrossCap

February 1, 2023 - October 1, 2024

Enterprise-level B2B lead generation using Apollo, Clearbit, SendGrid, HubSpot; generated 100+ SQLs in 20 months with 45+ conversations for product pipeline with tickets > USD 100K; led branding and digital presence optimization; CRM data management; automation campaign execution; lead lifecycle workflow streamlining; cross-functional collaboration with Customer Success and Chief Revenue Officer; focused on enterprise lead generation using industry best practices; platforms included Apollo, Clearbit, SendGrid, HubSpot and ZoomInfo.

Marketing Manager at Qualicare

July 1, 2021 - January 1, 2023

Marketing strategy and corporate/franchise-level campaigns for 30+ franchise locations across USA and Canada; multi-site website platform management for 40+ franchisee sites; CRM implementation using HubSpot; B2B and B2C channel marketing campaigns; SEO/SEM, CRM, email, social media, display advertising; lead generation via CRM and landing pages; performance reporting using Google Data Studio and HubSpot dashboards; managed annual marketing spend of CAD 250K and delivered ROI of 3000% for select partners; delivered major campaigns such as Best 420, Best Valentine, Best Black Friday, and Best Cyber Monday.

Marketing Manager at TVape

October 1, 2017 - October 1, 2018

Managed marketing budget CAD 150,000; digital channels including TTC Subway ads, remarketing, radio, digital billboards, digital ad trucks; achieved YoY growth up to 39% in sales; maintained MoM growth of 15%; increased wholesale customers by 300%+ with direct marketing; implemented email marketing automation for 97,000+ B2C customers using Marketo, Netsuite, and Salesforce; managed 100+ product landing page A/B testing; Adobe Target and AudienceX for buyer personalization; drove enterprise B2B site content with integration to marketing platforms; created top campaigns and content.

Student Counselling and Exam Preparation at Jaagriti

June 1, 2013 - January 1, 2017

Provided personalized academic counseling for students preparing for competitive entrance exams such as MBBS (NEET/AIIMS) and B.Tech (JEE Main/Advanced); developed customized study plans and timetables; conducted one-on-one and group coaching focusing on test-taking strategies, time management, and stress reduction techniques; collaborated with subject matter experts to create study materials and mock tests; monitored student progress through regular assessments and feedback sessions.