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I am a Marketing Leader with 8+ years of experience leading cross-functional teams and driving revenue growth across B2B, Retail, and CPG. I specialize in GTM strategy, CRM, and loyalty programs for 30+ locations, with a track record of ROI optimization and lifecycle marketing for global leaders, including Unilever and Pfizer. I’m bilingual in English and Spanish and thrive in data-driven, collaborative environments. I bring a hands-on, results-oriented approach to cross-functional teams and have a proven ability to scale operations and align regional efforts for nationwide or multi-market expansions.…I am a Marketing Leader with 8+ years of experience leading cross-functional teams and driving revenue growth across B2B, Retail, and CPG. I specialize in GTM strategy, CRM, and loyalty programs for 30+ locations, with a track record of ROI optimization and lifecycle marketing for global leaders, including Unilever and Pfizer. I’m bilingual in English and Spanish and thrive in data-driven, collaborative environments. I bring a hands-on, results-oriented approach to cross-functional teams and have a proven ability to scale operations and align regional efforts for nationwide or multi-market expansions.

Carolina Diaz

Creative Director, Brand Designer, Graphic Designer, +2

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I am a Marketing Leader with 8+ years of experience leading cross-functional teams and driving revenue growth across B2B, Retail, and CPG. I specialize in GTM strategy, CRM, and loyalty programs for 30+ locations, with a track record of ROI optimization and lifecycle marketing for global leaders, including Unilever and Pfizer. I’m bilingual in English and Spanish and thrive in data-driven, collaborative environments. I bring a hands-on, results-oriented approach to cross-functional teams and have a proven ability to scale operations and align regional efforts for nationwide or multi-market expansions.…I am a Marketing Leader with 8+ years of experience leading cross-functional teams and driving revenue growth across B2B, Retail, and CPG. I specialize in GTM strategy, CRM, and loyalty programs for 30+ locations, with a track record of ROI optimization and lifecycle marketing for global leaders, including Unilever and Pfizer. I’m bilingual in English and Spanish and thrive in data-driven, collaborative environments. I bring a hands-on, results-oriented approach to cross-functional teams and have a proven ability to scale operations and align regional efforts for nationwide or multi-market expansions.

Available to hire

I am a Marketing Leader with 8+ years of experience leading cross-functional teams and driving revenue growth across B2B, Retail, and CPG. I specialize in GTM strategy, CRM, and loyalty programs for 30+ locations, with a track record of ROI optimization and lifecycle marketing for global leaders, including Unilever and Pfizer.

I’m bilingual in English and Spanish and thrive in data-driven, collaborative environments. I bring a hands-on, results-oriented approach to cross-functional teams and have a proven ability to scale operations and align regional efforts for nationwide or multi-market expansions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Marketing Communications Specialist (Consultant) at Grow Women's Leaders

January 1, 2025 - Present

Directed the national strategic rollout of the Nurture brand, ensuring scalable growth and cross-regional alignment. Optimized operational governance and execution standards, improving scalability for nationwide expansion. Established KPI frameworks and data dashboards to drive accountability and evidence-based decision-making.

Marketing Consultant at Self-employed (Freelance)

January 1, 2023 - Present

Delivered strategic marketing for high-stake clients, including the Workers' Compensation Board of Alberta and various health care SMEs. Led digital transformation initiatives by map pinning customer journeys and implementing HubSpot/Salesforce CRM optimizations. Executed bilingual content strategies (EN/ES) and deployed GA4 dashboards to monitor campaign performance.

Client Engagement & Marketing Specialist at Equisoft (Remote)

January 1, 2020 - January 1, 2023

Spearheaded B2B demand generation for LATAM markets, significantly increasing pipeline growth for technical software. Boosted MQL-to-SQL conversion rates by 15% through sales-aligned assets (webinars, case studies). Managed end-to-end automated email marketing and high-profile industry events to support complex product adoption.

National Marketing Manager at SHV Holdings (Makro Colombia)

January 1, 2016 - January 1, 2020

Led a 26-person cross-functional team (Digital, CRM, Events) with full P&L ownership for 30+ retail locations. Drove 25% quarterly sales growth via advanced customer segmentation and promotional planning. Reduced customer churn by 8% by redesigning national loyalty programs and CRM lifecycle workflows. Directed the LEED Gold flagship store launch and chaired the Sustainability Committee.

Senior Marketing Manager at Unilever; Pfizer; Terpel Colombia

January 1, 2009 - January 1, 2016

Senior Marketing Manager (Unilever) responsible for end-to-end brand strategy and P&L for major consumer goods lines. National product launches delivered 25% sales growth in year one for a national retail rollout. Led high-impact campaigns featuring elite athletes, driving significant brand lift and awareness across regulated and mainstream channels.