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Hi, I’m Ivan Mykhailenko, a Growth Marketing Specialist focused on paid acquisition and pipeline generation for B2B SaaS. I drive scalable pipeline growth and revenue impact through full-funnel optimization, performance analytics, and data-driven experimentation. I collaborate across Sales and RevOps to improve SQL generation, conversion efficiency, and overall revenue performance. I enjoy building end-to-end attribution systems and partnering with product and customer success to automate workflows, boost retention, and accelerate platform engagement. I also design high-intent keyword strategies and cross-functional campaigns to strengthen market positioning and ROI.…Hi, I’m Ivan Mykhailenko, a Growth Marketing Specialist focused on paid acquisition and pipeline generation for B2B SaaS. I drive scalable pipeline growth and revenue impact through full-funnel optimization, performance analytics, and data-driven experimentation. I collaborate across Sales and RevOps to improve SQL generation, conversion efficiency, and overall revenue performance. I enjoy building end-to-end attribution systems and partnering with product and customer success to automate workflows, boost retention, and accelerate platform engagement. I also design high-intent keyword strategies and cross-functional campaigns to strengthen market positioning and ROI.

Ivan Mykhailenko

Growth Marketer, Performance Marketer, ABM Marketer, +2

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Hi, I’m Ivan Mykhailenko, a Growth Marketing Specialist focused on paid acquisition and pipeline generation for B2B SaaS. I drive scalable pipeline growth and revenue impact through full-funnel optimization, performance analytics, and data-driven experimentation. I collaborate across Sales and RevOps to improve SQL generation, conversion efficiency, and overall revenue performance. I enjoy building end-to-end attribution systems and partnering with product and customer success to automate workflows, boost retention, and accelerate platform engagement. I also design high-intent keyword strategies and cross-functional campaigns to strengthen market positioning and ROI.…Hi, I’m Ivan Mykhailenko, a Growth Marketing Specialist focused on paid acquisition and pipeline generation for B2B SaaS. I drive scalable pipeline growth and revenue impact through full-funnel optimization, performance analytics, and data-driven experimentation. I collaborate across Sales and RevOps to improve SQL generation, conversion efficiency, and overall revenue performance. I enjoy building end-to-end attribution systems and partnering with product and customer success to automate workflows, boost retention, and accelerate platform engagement. I also design high-intent keyword strategies and cross-functional campaigns to strengthen market positioning and ROI.

Available to hire

Hi, I’m Ivan Mykhailenko, a Growth Marketing Specialist focused on paid acquisition and pipeline generation for B2B SaaS. I drive scalable pipeline growth and revenue impact through full-funnel optimization, performance analytics, and data-driven experimentation.

I collaborate across Sales and RevOps to improve SQL generation, conversion efficiency, and overall revenue performance. I enjoy building end-to-end attribution systems and partnering with product and customer success to automate workflows, boost retention, and accelerate platform engagement. I also design high-intent keyword strategies and cross-functional campaigns to strengthen market positioning and ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Ukrainian

Fluent

Russian

Advanced

Work Experience

Growth Marketing Specialist (Performance) at Moment

December 1, 2024 - Present

Owned paid acquisition and pipeline growth strategy across global markets (US, EMEA, APAC), managing $100K–$500K/mo in ad spend and driving consistent 2–2.5x pipeline revenue. Led experimentation across creatives, landing pages, targeting, and bidding, improving ROAS, L2D, V2L, and SQL conversion rates. Built end-to-end performance tracking and attribution systems (GA4, HubSpot, Looker), monitoring 20+ funnel metrics to inform budget allocation and optimization. Developed budget forecasting and spend allocation models across paid channels to drive predictable pipeline growth. Partnered with Sales and RevOps to optimize speed to lead, qualification criteria, and pipeline forecasting, improving demo quality and SQL progression. Supported AI-driven product capabilities by collaborating with Product and Customer Success to automate workflows, boost retention, and increase platform engagement. Executed competitor and vertical-specific keyword strategies to capture high-intent demand and

Marketing Operations & Growth at Moment

May 1, 2023 - December 1, 2024

Managed marketing infrastructure and lifecycle systems within HubSpot, building scalable workflows, lead scoring models, and automation to support demand generation and pipeline growth. Designed and managed lead nurturing, lifecycle stages, and CRM workflows, improving lead qualification accuracy and reducing time-to-contact. Built multi-touch attribution systems (conversion tracking, CRM integrations, offline-conversion syncing) enabling accurate pipeline and revenue reporting. Led website performance and CRO initiatives, improving page speed and conversion rates on key acquisition landing pages. Implemented behavioral analytics tools (Hotjar) to identify UX friction and optimize conversion paths. Introduced product analytics (PostHog) to track user behavior and funnel progression, informing marketing and product decisions. Developed revenue-linked attribution models and ABM campaigns targeting high-value SaaS verticals to drive qualified pipeline. Managed LinkedIn Ads strategy, achie

Sales Development Representative (GTM) at Moment

May 1, 2022 - May 1, 2023

Built outbound pipeline contributing $150K+ ARR, developing ICP, sales cycles, and revenue drivers. Executed multichannel outbound strategies (cold calling, email, LinkedIn) to generate and qualify high-intent opportunities. Maintained and progressed pipeline within the fit/wellness SaaS vertical, supporting ongoing opportunity creation. Collaborated with Account Executives to advance deals through discovery, demos, and close, contributing to new customer acquisition. Consistently exceeded quota for meetings booked and opportunities generated. Identified high-value prospects through research and tailored messaging aligned to business pain points.