20 year seasoned professional with multiple Director positions during my tenure. Expert data analysis and strategic planning capabilities.

Shane R. Thomas

20 year seasoned professional with multiple Director positions during my tenure. Expert data analysis and strategic planning capabilities.

Available to hire

20 year seasoned professional with multiple Director positions during my tenure. Expert data analysis and strategic planning capabilities.

Work Experience

Account Executive (Outer Banks Territory) at Riverside Paper Supply Co.
April 1, 2023 - Present
Territory-based outside sales role focused on revenue growth, expanding market share, strengthening customer relationships and cultivating brand recognition. Prospect new accounts, conduct needs assessments, develop quotes, negotiate pricing, and manage the complete sales cycle. Analyzed account performance metrics to identify market penetration, highlight cross-selling/upsell potential, pricing strategies and foster long-term territory development. Delivered 98% YOY sales growth; grew book of business 64% within market; 82% organic growth.
Owner / Operator at Squall Line Marketing Management
June 1, 2017 - March 1, 2023
CMO-level guidance to diverse clientele, leading brand strategy, creative direction, and integrated marketing solutions. Conceptualized scalable content and multi-platform campaigns, analyzed metrics and trends, and optimized audience targeting, SEO performance, and digital ROI. Managed WordPress, SEO frameworks, and paid advertising campaigns; strengthened digital infrastructure and partnerships; oversaw sponsored social media marketing and content creation.
Account Executive at Narayana, Inc.
September 1, 2016 - March 1, 2017
Developed web and print advertising campaigns using market analysis and Google Analytics to guide client decisions. Built and managed prospect pipeline, cross-referenced competitive opportunities, and provided weekly sales reporting; captured $460K in yearly contracts; grew territory book by 35%; built 168-prospect pipeline with wallet-share insights.
Social Media & Marketing Brand Manager at Commonwealth Brewing Co.
August 1, 2015 - August 1, 2016
Led branding direction and launched the identity of a $2.5M start-up craft brewery. Created branded assets and protocols to strengthen retention, support sales, and promote flagship branding. Produced print media for events; scaled digital presence nationally through creative campaigns; supported product launches and retail marketing; achieved 57.7K social followers and national recognition.
Business Development Consultant at Solitude Lake Management
October 1, 2014 - March 1, 2015
Overhauled proposal bidding process to foster financial growth. Streamlined bidding and pricing templates; developed an organic growth pipeline database.
Chief Financial Officer at Support Services of Virginia
October 1, 2010 - September 1, 2014
Acting financial director for a private provider; oversaw billing, payroll, budgets, P&L, audits and forecasting. Scaled from $7.2M to $9.8M in revenue; managed 230 employees across 3 locations; trimmed overhead by 22%.
Data / Google Analyst at OneBoat Outer Banks
August 1, 2009 - September 1, 2010
Collaborated with SEO Webmaster to develop Google Analytics ROI database; scaled territory SEO to 1M organic search returns; established ROI pricing matrix for digital campaigns; benchmarked website performance against trends.
Director of Business Development at Antigravity Action Park
December 1, 2007 - July 1, 2009
Drove business development for a $1.3M startup; established third-party vendor relationships; grew membership database to 2,300; streamlined operations for positive P&L performance; prepared turn-key business for investor exit after 18 months.
Data Analyst at Lytle Title & Escrow
May 1, 2006 - October 1, 2007
Evaluated overall business performance, captured closing rates, cost analysis, and footprint expansion opportunities. Built a 2,200-transaction tracking dashboard for real-time monitoring; increased billing efficiency.
Consumer Business Analyst at Harris Connect Corp. HQ
May 1, 2005 - April 1, 2006
Identified project performance for alumni publications; multi-channel direct mail marketing; developed consumer profiling to forecast trends and engagements.
Residential Business Group Data Analyst / Xpress Counter Coordinator at Ferguson Enterprises Corp. HQ
August 1, 1999 - January 1, 2005
Maximized cross-merchandising strategies; built 52-location product files for Ferguson Xpress Counter; created SKU templates by region; promoted program initiatives.

Education

BSGA at Christopher Newport University
January 11, 2030 - January 1, 1998

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Manufacturing, Retail, Media & Entertainment, Travel & Hospitality