Kossi Doffey

Market Penetration: Engineered and launched a full-scale e-commerce engine, capturing immediate market share in Western Canada through hyper-local SEO and social media targeting. P&L ownership: Direct all financial pillars, maintaining a lean operation while accelerating brand visibility and inventory ROI. Agile analytics: Pivot digital spend based on real-time GA4 behavioral data to eliminate conversion friction and maximize customer acquisition.

National Campaign Management: Orchestrated cross-platform marketing initiatives for real estate professionals across Canada, ensuring brand consistency and high-volume lead generation. Strategic Growth: Led the digital service transition during corporate restructuring, maintaining 100% client retention through data-backed reporting and account auditing.

Cost Control & Profitability: Applied accounting principles to monitor labor-to-sales ratios, adjusting operations in real time to maximize net margins. Audit Integrity: Reduced shrinkage by 15% through weekly physical-to-theoretical inventory audits and strict reconciliation with POS data. Digital Dominance: Revitalized the brand’s digital footprint, leveraging local traffic analytics to drive a documented lift in both foot traffic and online orders.