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I'm a former marketing leader turned writer and brand strategist, and I craft compelling narratives that turn brand promises into emotional connections. Leveraging years of strategic marketing experience, I focus on developing brand voice, messaging frameworks, and high-impact content that drives growth. I'm passionate about storytelling and brand psychology to understand how consumers view brands, feel about them, and respond through their actions.…I'm a former marketing leader turned writer and brand strategist, and I craft compelling narratives that turn brand promises into emotional connections. Leveraging years of strategic marketing experience, I focus on developing brand voice, messaging frameworks, and high-impact content that drives growth. I'm passionate about storytelling and brand psychology to understand how consumers view brands, feel about them, and respond through their actions.

Lisa A. Silagy

Brand Strategist, Marketing Strategist, Writer, +2

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I'm a former marketing leader turned writer and brand strategist, and I craft compelling narratives that turn brand promises into emotional connections. Leveraging years of strategic marketing experience, I focus on developing brand voice, messaging frameworks, and high-impact content that drives growth. I'm passionate about storytelling and brand psychology to understand how consumers view brands, feel about them, and respond through their actions.…I'm a former marketing leader turned writer and brand strategist, and I craft compelling narratives that turn brand promises into emotional connections. Leveraging years of strategic marketing experience, I focus on developing brand voice, messaging frameworks, and high-impact content that drives growth. I'm passionate about storytelling and brand psychology to understand how consumers view brands, feel about them, and respond through their actions.

Available to hire

I’m a former marketing leader turned writer and brand strategist, and I craft compelling narratives that turn brand promises into emotional connections.

Leveraging years of strategic marketing experience, I focus on developing brand voice, messaging frameworks, and high-impact content that drives growth. I’m passionate about storytelling and brand psychology to understand how consumers view brands, feel about them, and respond through their actions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Director of Marketing, Internal Consultant at Williams Homes, Inc.

January 1, 2021 - January 1, 2024

Directed marketing activities and policies to promote products and services working with an internal creative team and various external agencies. Evaluated and enhanced corporate brand strategy for cross-functional marketing across six divisions in four states. Directed the hiring, training, and performance evaluations of the marketing staff, provided daily guidance on current activities and forward planning. Used sales forecasting and strategic planning to ensure the profitability of product lines by analyzing business developments and monitoring market trends in conjunction with divisional and senior management.

Senior Executive, Major Accounts at RAP Communications

January 1, 1993 - January 1, 1998

Led major accounts and developed integrated marketing and communications strategies, managing client relationships and campaigns.

Senior Account Executive at Graves Advertising

January 1, 1991 - January 1, 1993

Handled key accounts and supported campaign planning and client communications.

Marketing Director at JMB Commercial Properties

January 1, 1987 - January 1, 1991

Led marketing initiatives; oversaw property marketing and branding.