Richel Xie Shunheng

Own and lead an integrated events and creative solutions business; primary client lead and production owner from pitch to on-site execution. Lead client discovery, proposal development, budgeting, and pitch presentations; translate objectives into clear event strategies and delivery plans. End-to-end production management: timelines, vendor sourcing, procurement coordination, rehearsals, show-calling, and on-site leadership. Oversee creative development (themes, scripts, storyboards, decks) and coordinate design, fabrication, and AV partners to deliver to brand standards. Manage multi-vendor ecosystems (venues, AV, fabricators, logistics, security, talent) with clear briefs, run-sheets, and contingency planning. Deploy and manage on-site manpower and talent; ensure service quality, professionalism, and safety compliance. Signature work includes large-format corporate events, product launches, roadshows, and brand activations; developed new creative solutions and integrated registration

Delivered intermediate and advanced conversational English modules; facilitated interactive lessons and assessed learner progress.

Prepared lesson plans and learning activities for business and conversational English; led classes, marked assessments, and supported student learning needs.