I’m a marketing strategist and marketing analyst with a strong background in data-driven marketing, brand growth, and digital strategy. I hold an MSc in Marketing Analytics from the University of Southampton, where I specialized in digital marketing analytics, marketing data science, and advanced analytics. My work focuses on combining marketing strategy with data insights to help brands optimize campaigns, improve audience engagement, and drive measurable growth. Previously, I worked in the Market Analysis team at Kantar Group, analyzing large-scale consumer datasets across multiple markets and transforming complex insights into strategic marketing recommendations. Before that, I led marketing and branding initiatives at The Chinese University of Hong Kong, Shenzhen, managing digital advertising campaigns with a 2 million RMB annual budget and increasing program inquiries by 300% through targeted marketing and brand positioning strategies. My expertise includes digital marketing strategy, marketing analytics, growth marketing, social media strategy, and campaign performance optimization. I enjoy helping businesses translate marketing data into clear strategy, refine their brand positioning, and build scalable marketing systems that support long-term growth.…I’m a marketing strategist and marketing analyst with a strong background in data-driven marketing, brand growth, and digital strategy. I hold an MSc in Marketing Analytics from the University of Southampton, where I specialized in digital marketing analytics, marketing data science, and advanced analytics. My work focuses on combining marketing strategy with data insights to help brands optimize campaigns, improve audience engagement, and drive measurable growth. Previously, I worked in the Market Analysis team at Kantar Group, analyzing large-scale consumer datasets across multiple markets and transforming complex insights into strategic marketing recommendations. Before that, I led marketing and branding initiatives at The Chinese University of Hong Kong, Shenzhen, managing digital advertising campaigns with a 2 million RMB annual budget and increasing program inquiries by 300% through targeted marketing and brand positioning strategies. My expertise includes digital marketing strategy, marketing analytics, growth marketing, social media strategy, and campaign performance optimization. I enjoy helping businesses translate marketing data into clear strategy, refine their brand positioning, and build scalable marketing systems that support long-term growth.WWWW…