Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Sapphire Zhang, a marketing and communications professional with over 10 years of experience across China and international markets. I hold an MBA from Peking University and a Bachelor in Advertising from Auckland University of Technology, and I’m passionate about turning brand insights into measurable growth. I specialize in brand revitalization, strategic marketing, and multi-channel content ecosystems that drive engagement and revenue. I thrive in cross-functional environments, balancing creative storytelling with data-driven decision making. Fluent in Chinese and English, I collaborate with diverse teams, partners, and stakeholders to craft compelling brands for B2B and B2C audiences and deliver tangible business results.…I’m Sapphire Zhang, a marketing and communications professional with over 10 years of experience across China and international markets. I hold an MBA from Peking University and a Bachelor in Advertising from Auckland University of Technology, and I’m passionate about turning brand insights into measurable growth. I specialize in brand revitalization, strategic marketing, and multi-channel content ecosystems that drive engagement and revenue. I thrive in cross-functional environments, balancing creative storytelling with data-driven decision making. Fluent in Chinese and English, I collaborate with diverse teams, partners, and stakeholders to craft compelling brands for B2B and B2C audiences and deliver tangible business results.

Sapphire Zhang

Marketing Consultant, Brand Strategist, Marketing Strategist, +4





I’m Sapphire Zhang, a marketing and communications professional with over 10 years of experience across China and international markets. I hold an MBA from Peking University and a Bachelor in Advertising from Auckland University of Technology, and I’m passionate about turning brand insights into measurable growth. I specialize in brand revitalization, strategic marketing, and multi-channel content ecosystems that drive engagement and revenue. I thrive in cross-functional environments, balancing creative storytelling with data-driven decision making. Fluent in Chinese and English, I collaborate with diverse teams, partners, and stakeholders to craft compelling brands for B2B and B2C audiences and deliver tangible business results.…I’m Sapphire Zhang, a marketing and communications professional with over 10 years of experience across China and international markets. I hold an MBA from Peking University and a Bachelor in Advertising from Auckland University of Technology, and I’m passionate about turning brand insights into measurable growth. I specialize in brand revitalization, strategic marketing, and multi-channel content ecosystems that drive engagement and revenue. I thrive in cross-functional environments, balancing creative storytelling with data-driven decision making. Fluent in Chinese and English, I collaborate with diverse teams, partners, and stakeholders to craft compelling brands for B2B and B2C audiences and deliver tangible business results.

Available to hire

I’m Sapphire Zhang, a marketing and communications professional with over 10 years of experience across China and international markets. I hold an MBA from Peking University and a Bachelor in Advertising from Auckland University of Technology, and I’m passionate about turning brand insights into measurable growth. I specialize in brand revitalization, strategic marketing, and multi-channel content ecosystems that drive engagement and revenue.

I thrive in cross-functional environments, balancing creative storytelling with data-driven decision making. Fluent in Chinese and English, I collaborate with diverse teams, partners, and stakeholders to craft compelling brands for B2B and B2C audiences and deliver tangible business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Chinese

Fluent

English

Fluent

Work Experience

Marketing trainer and consultant

October 1, 2023 - Present

Architected brand revitalization and social growth strategies for 20+ B2B/B2C clients. Led brand positioning audits, identity development, and messaging frameworks to boost recall. Designed and executed viral social ecosystems on WeChat, Xiaohongshu (Little Red Book), and Zhihu, leveraging audience insights, creator partnerships, and performance content to drive engagement and revenue. Built community-centric programs and real-time reputation management to strengthen brand–customer relationships.

China Marketing Manager at Digital Turbine

October 1, 2021 - July 1, 2023

Developed and executed marketing strategies aligned with business goals and measurable KPIs. Built comprehensive digital plans including social media, email campaigns, and SEO. Monitored market trends and consumer behavior to inform data-driven decisions. Planned content with key platforms and KOLs. Managed events from budgeting to on-site execution and post-event analysis. Maintained alignment with leadership and cross-functional teams.

Head of Marketing & Communication at GFK

April 1, 2019 - October 1, 2020

Led lead generation via website optimization, WeChat marketing, thought leadership content, and events. Owned national event calendars, budgeting, and on-site operations. Developed content strategies including thought leadership articles, whitepapers, market insights, and reports. Managed local branding and social media while coordinating with global brand strategy and key opinion leaders. Secured media coverage and C-level media exposure. Supervised a team of 3.

Senior Marketing Manager at Spaces Mobile

February 1, 2015 - April 1, 2019

Led digital marketing initiatives (social media, SEO, marketing automation), optimized website performance and conversion rates. Implemented data-driven strategies to improve campaign ROI. Managed annual event calendars and on-site logistics. Developed comprehensive communication strategies for partners, stakeholders, and end users. Created content and led brand management, including the China rebranding campaign.

Events Manager at Yahoo

July 1, 2013 - February 1, 2015

Implemented internal employee engagement events and recognition programs. Built brand awareness through external events. Collaborated with PR on government relations. Localized global campaigns to suit local markets and ensured consistent brand messaging. Led a small team of three.

PR Executive at UCB Pharma

August 1, 2010 - July 1, 2013

Identified industry trends and developed targeted communications for KOLs. Managed events and corporate sponsorships, such as the Belgium Prince Economic Mission, including attendance at a hospital opening ceremony. Led corporate public policy initiatives. Directed the corporate online project (LPSRC), ensuring alignment of external documents and promotional materials with global marketing compliance.

S Marketing trainer and consultant at S Marketing

October 1, 2023 - Present

Architected brand revitalization and social growth strategies for 20+ B2B/B2C clients. Led brand positioning audits, identity development, and messaging frameworks to increase brand recall. Designed and executed viral social media ecosystems across WeChat, Xiaohongshu (Little Red Book), and Zhihu, leveraging audience insights, creator partnerships, and performance content to amplify engagement and drive attributable revenue. Transformed brand-customer relationships through community-centric strategies, UGC campaigns, and real-time reputation management.

Senior Marketing Communications Manager at Spaces Mobile

February 1, 2015 - April 1, 2019

Led digital marketing initiatives (social, SEO, automation), optimized website performance and conversion rates, and implemented data-driven strategies to improve ROI. Oversaw annual event calendars, budgeting, on-site logistics, and post-event analysis. Developed comprehensive communication strategies for partners and stakeholders, created engaging content, and led China rebranding efforts including positioning, messaging, and visual identity.