With over 12 years of experience in social media marketing, I transform digital presence into measurable business growth. My expertise spans B2B and B2C strategies across the USA, Australia and India, where I specialize in driving high-quality lead generation and increasing Brand ROI. Having scaled brands in Real Estate, Health, LegalTech, Travel and Technology, I leverage data-driven insights and tools like HubSpot, Hootsuite, and Sprout Social to craft campaigns that don't just get likes, they drive revenue. I thrive on turning analytics into action, building compelling narratives across regions, and optimizing campaigns for performance. I’m passionate about collaborating with cross-functional teams to align social media efforts with broader business goals and customer journeys.…

With over 12 years of experience in social media marketing, I transform digital presence into measurable business growth. My expertise spans B2B and B2C strategies across the USA, Australia and India, where I specialize in driving high-quality lead generation and increasing Brand ROI. Having scaled brands in Real Estate, Health, LegalTech, Travel and Technology, I leverage data-driven insights and tools like HubSpot, Hootsuite, and Sprout Social to craft campaigns that don't just get likes, they drive revenue. I thrive on turning analytics into action, building compelling narratives across regions, and optimizing campaigns for performance. I’m passionate about collaborating with cross-functional teams to align social media efforts with broader business goals and customer journeys.…

Available to hire

With over 12 years of experience in social media marketing, I transform digital presence into measurable business growth. My expertise spans B2B and B2C strategies across the USA, Australia and India, where I specialize in driving high-quality lead generation and increasing Brand ROI. Having scaled brands in Real Estate, Health, LegalTech, Travel and Technology, I leverage data-driven insights and tools like HubSpot, Hootsuite, and Sprout Social to craft campaigns that don’t just get likes, they drive revenue.

I thrive on turning analytics into action, building compelling narratives across regions, and optimizing campaigns for performance. I’m passionate about collaborating with cross-functional teams to align social media efforts with broader business goals and customer journeys.

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Language

English
Advanced
Hindi
Fluent

Work Experience

Social Media Marketing Manager at DigiXL Media
June 1, 2024 - Present
Driving social media marketing initiatives across India, the US, and Australia with a strong focus on lead generation and audience growth. Managing end-to-end strategies including content, paid campaigns, and optimization to consistently increase followers, engagement, and qualified leads.
Social Media Marketing Consultant at WebSpace
August 1, 2018 - May 1, 2024
Led end-to-end social media marketing initiatives across diverse industries for brands in India and the US driving consistent growth in brand visibility and audience engagement. Managed a mix of organic and paid strategies, including content planning, social media advertising, and influencer collaborations, while tailoring campaigns to suit regional audiences and platform dynamics. Focused on building strong brand presence through strategic storytelling, performance-driven campaigns, and continuous optimization using analytics and insights.
Social Media/Digital Marketing Manager at Infinity Health Group, LLC
May 1, 2017 - July 1, 2018
Managing different social media channels for the company and its brands; developing content for social media platforms; creating and managing promotions and social ad campaigns; tracking competition's marketing moves; applying SEO techniques.
Social Media Associate at PropTiger.com
January 1, 2015 - April 1, 2017
Develop ideas, strategies, and execute online campaigns to increase customer engagement; online reputation management; build and maintain relationships with key social spaces; use web analytics tools; blogging and content marketing; manage Facebook Ads; ensure brand communications across media.
Sr. Social Media Marketing / Marketing at Sikka Manager - Social Media Marketing
January 1, 2014 - January 1, 2015
Branding, online reputation management, website optimization, email marketing and content marketing; coordinating with web designers/developers; data provisioning for brokers; ORM.
Sr. Executive - Social Media Marketing at InvestInNest
June 1, 2013 - January 1, 2014
Development of overall social media marketing plan; build strong presence across channels; promoting and managing brand pages; launch and run social media campaigns; grow traffic; respond to user comments; image optimization and content creation; tracking performance using analytics.
Sr. Executive - Digital Marketing at Holidays to Treasure India Tours Pvt. Ltd.
August 1, 2012 - May 1, 2013
SEO, SMO, content writing & marketing; website optimization; social media strategy; engage followers; content creation; campaign management across channels.
Sr. Executive - Operations at IBM Global Business Process Services
November 1, 2008 - October 1, 2011
Handle inbound client calls; provide technical support; lead and guide team; root-cause analysis; coaching and reporting.

Education

MBA, Marketing at ICFAI
January 1, 2012 - January 1, 2013
Master of Commerce at Delhi University
January 1, 2002 - January 1, 2004
Bachelor of Commerce (BCom) at Shyama Prasad Mukherjee College for Women
January 1, 2000 - January 1, 2002

Qualifications

PGJMC, Journalism and Mass Communication
January 11, 2030 - March 19, 2026
HubSpot Marketing Software Certification
January 11, 2030 - March 19, 2026

Industry Experience

Media & Entertainment, Real Estate & Construction, Healthcare, Travel & Hospitality, Software & Internet, Professional Services