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I am a Global Social Media Strategist with a Computer Software Engineering background, focused on scaling brand presence through data-driven content strategies. I audit performance, identify growth opportunities, and turn audience insights into impact. I specialize in TikTok and Instagram, shaping brand voice and growth. With experience across international teams and remote work, I translate trends and engagement data into strategic product direction; I enjoy shaping content, using platform algorithms, and storytelling to drive meaningful engagement.…I am a Global Social Media Strategist with a Computer Software Engineering background, focused on scaling brand presence through data-driven content strategies. I audit performance, identify growth opportunities, and turn audience insights into impact. I specialize in TikTok and Instagram, shaping brand voice and growth. With experience across international teams and remote work, I translate trends and engagement data into strategic product direction; I enjoy shaping content, using platform algorithms, and storytelling to drive meaningful engagement.

Park Hyunsoo

Social Media Manager, Brand Strategist, Content Strategist, +2

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I am a Global Social Media Strategist with a Computer Software Engineering background, focused on scaling brand presence through data-driven content strategies. I audit performance, identify growth opportunities, and turn audience insights into impact. I specialize in TikTok and Instagram, shaping brand voice and growth. With experience across international teams and remote work, I translate trends and engagement data into strategic product direction; I enjoy shaping content, using platform algorithms, and storytelling to drive meaningful engagement.…I am a Global Social Media Strategist with a Computer Software Engineering background, focused on scaling brand presence through data-driven content strategies. I audit performance, identify growth opportunities, and turn audience insights into impact. I specialize in TikTok and Instagram, shaping brand voice and growth. With experience across international teams and remote work, I translate trends and engagement data into strategic product direction; I enjoy shaping content, using platform algorithms, and storytelling to drive meaningful engagement.

Available to hire

I am a Global Social Media Strategist with a Computer Software Engineering background, focused on scaling brand presence through data-driven content strategies. I audit performance, identify growth opportunities, and turn audience insights into impact.

I specialize in TikTok and Instagram, shaping brand voice and growth. With experience across international teams and remote work, I translate trends and engagement data into strategic product direction; I enjoy shaping content, using platform algorithms, and storytelling to drive meaningful engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Korean

Intermediate

Chinese

Intermediate

Malay

Intermediate

Work Experience

Product Manager Intern at Open Space

May 1, 2025 - October 31, 2025

Contributed to product planning and lifecycle in an education-focused context; collaborated with design, engineering, and product teams to define roadmaps and prioritize features that improve user experience.

Freelance Digital Content Strategist at Freelance

June 1, 2025 - March 31, 2026

Audited and optimized content strategies; built data-driven frameworks for TikTok/Instagram; increased audience engagement by approximately 30%; collaborated with cross-functional teams to align content with growth goals.

UX Contributor at Go Solo Local / TikTok Digital Content Operations

April 1, 2025 - October 31, 2025

Audited and optimized content strategies; identified growth drivers; built data-driven frameworks for TikTok/Instagram; improved engagement by ~30%; conducted cross-functional collaboration with design and engineering to align product direction with user needs and growth goals; delivered insights to improve platform experience and user retention.

Content Operations (TikTok Digital Content Operations) at Go So Local

April 1, 2025 - October 1, 2025

Audited and optimized content strategies; built data-driven frameworks for TikTok/Instagram; increased engagement by ~30%; analyzed audience trends to refine brand positioning and content direction; translated user behavior and engagement data into strategic product and content insights; collaborated with design and engineering teams; delivered insights to improve user communication, engagement, and platform experience; enhanced platform experience and user retention with distributed teams.

Freelance Social Media Strategist at Freelance (Various Clients)

June 1, 2025 - March 2, 2026

Led data-driven social media strategy development and content optimization; improved engagement and brand positioning; conducted user research and gathered insights for content direction; collaborated with creators and designers to execute campaigns.