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Hi, I’m Tariq Paskel—an imaginative, performance-driven creative strategist with 7+ years in a high-volume direct-to-consumer portfolio. I own the creative testing engine end-to-end: hypothesis development, structured A/B testing, briefs, production, and performance analysis for paid social campaigns across multiple brands. I translate customer psychology and funnel data into hooks, scripts, and concepts that win on Meta and beyond, then turn results into repeatable systems and briefs that scale. I’m comfortable leading creative teams and speaking the language of CTR, CVR, CPA, and ROAS with stakeholders.…Hi, I’m Tariq Paskel—an imaginative, performance-driven creative strategist with 7+ years in a high-volume direct-to-consumer portfolio. I own the creative testing engine end-to-end: hypothesis development, structured A/B testing, briefs, production, and performance analysis for paid social campaigns across multiple brands. I translate customer psychology and funnel data into hooks, scripts, and concepts that win on Meta and beyond, then turn results into repeatable systems and briefs that scale. I’m comfortable leading creative teams and speaking the language of CTR, CVR, CPA, and ROAS with stakeholders.

Tariq Paskel

Video Editor, Creative Director, Content Producer, +3

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Hi, I’m Tariq Paskel—an imaginative, performance-driven creative strategist with 7+ years in a high-volume direct-to-consumer portfolio. I own the creative testing engine end-to-end: hypothesis development, structured A/B testing, briefs, production, and performance analysis for paid social campaigns across multiple brands. I translate customer psychology and funnel data into hooks, scripts, and concepts that win on Meta and beyond, then turn results into repeatable systems and briefs that scale. I’m comfortable leading creative teams and speaking the language of CTR, CVR, CPA, and ROAS with stakeholders.…Hi, I’m Tariq Paskel—an imaginative, performance-driven creative strategist with 7+ years in a high-volume direct-to-consumer portfolio. I own the creative testing engine end-to-end: hypothesis development, structured A/B testing, briefs, production, and performance analysis for paid social campaigns across multiple brands. I translate customer psychology and funnel data into hooks, scripts, and concepts that win on Meta and beyond, then turn results into repeatable systems and briefs that scale. I’m comfortable leading creative teams and speaking the language of CTR, CVR, CPA, and ROAS with stakeholders.

Available to hire

Hi, I’m Tariq Paskel—an imaginative, performance-driven creative strategist with 7+ years in a high-volume direct-to-consumer portfolio. I own the creative testing engine end-to-end: hypothesis development, structured A/B testing, briefs, production, and performance analysis for paid social campaigns across multiple brands.

I translate customer psychology and funnel data into hooks, scripts, and concepts that win on Meta and beyond, then turn results into repeatable systems and briefs that scale. I’m comfortable leading creative teams and speaking the language of CTR, CVR, CPA, and ROAS with stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Video Editor / Creative Producer at Golden Hippo

January 1, 2018 - January 1, 2026

Owned creative testing and production for a high-volume DTC portfolio, building and executing structured test plans — hypotheses, variables, iteration cycles — across multiple concurrent brands and campaigns. Translated customer psychology, funnel stage, and performance data (CTR, CVR, CPA, ROAS) into video hooks, scripts, and creative concepts engineered for direct response performance. Provided creative direction and structured feedback to a team of 7+ editors and producers, setting messaging frameworks and brand standards applied consistently across paid social output. Supported A/B testing initiatives end-to-end, coordinating production of multiple creative variations against campaign deadlines and synthesizing performance learnings for marketing and media buying teams. Served as primary point of contact between creative, marketing, media buying, and brand stakeholders — reporting on creative performance and translating business objectives into actionable briefs. Introduced s

Video Editor / Video Producer at Golden Hippo

January 1, 2018 - December 31, 2026

Video Editor/Video Producer leading and mentoring a team of 7+ editors, overseeing creative direction, workflow, and performance standards for a high-volume marketing company. Collaborated with creative and marketing leaders to design video strategies that align with brand and revenue goals. Built streamlined post-production processes to improve editing efficiency and reduce turnaround time by 30%. Elevated brand storytelling through standardized style guides and feedback loops.

Independent Creative Strategist / Producer at Self-Employed

January 1, 2016 - January 1, 2022

Led creative strategy and production for client brands including McDonald’s, Hilton Hotels, Ebony Power 100, and Stellar Music Awards — from brief and concept through filming, post, and delivery on budgets up to $50K. Advised clients on content strategy across YouTube, Facebook, Instagram, and digital platforms, bridging creative execution and business performance goals. Acted as primary client-facing contact, presenting creative direction, leading feedback loops, and maintaining trust through proactive, data-informed communication.

Creative Video Production Leader at Golden Hippo

January 1, 2016 - December 31, 2022

Led a Creative Video Production team; directed 10+ editors, overseeing creative direction, workflow, and performance standards for a high-volume marketing company. Collaborated with creative and marketing leaders to design video strategies aligned with brand and revenue goals. Introduced streamlined post-production processes, improving editing efficiency and reducing turnaround time by 30%. Elevated brand storytelling by implementing standardized style guides and creative feedback loops.