I'm Dhruvil, a Performance Marketing Media Buyer with 5+ years of experience managing paid media for eCommerce brands across Meta, Google, and TikTok. My journey started at Optimerse in 2020 where I learned paid media from the ground up decoding winning ads, studying consumer psychology, understanding what makes people stop scrolling and actually buy. Over the years I grew from managing small-budget accounts under senior supervision to independently running up to 15 client accounts simultaneously. I've handled seven-figure weekly revenues at peak, built promotional campaigns hitting 12x ROAS, diagnosed accounts that were bleeding money and brought them back to profitability, and scaled brands from barely breaking even to their best revenue weeks ever. My process is consistent: understand the customer before touching the campaign, build creative testing frameworks that generate real signal not noise, scale what works fast, kill what doesn't faster, and never confuse busy with effective. On the technical side I work across the full Meta stack - CBO, ABO, Advantage+, Dynamic Creative Testing, cost caps, bid caps alongside Google Search, Shopping, and Performance Max. Post-iOS14 attribution is something I take seriously Meta CAPI, Triple Whale, GA4, Shopify data, and UTM tracking are part of every account I manage. Outside of paid media, I'm completing my MBA at IU International University of Applied Sciences in Berlin in-person, by choice building my understanding of European market dynamics, DACH business environment, and EU regulations including GDPR. Fluent in English, learning German, native speaker of ROAS and I talk to algorithms for a living. If you're hiring for performance marketing roles or want to talk paid media strategy let's connect. ๐Ÿ“ง _Email not available. Sign in: https://www.twine.net/signup_โ€ฆ

Dhruvil Nayak

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I'm Dhruvil, a Performance Marketing Media Buyer with 5+ years of experience managing paid media for eCommerce brands across Meta, Google, and TikTok. My journey started at Optimerse in 2020 where I learned paid media from the ground up decoding winning ads, studying consumer psychology, understanding what makes people stop scrolling and actually buy. Over the years I grew from managing small-budget accounts under senior supervision to independently running up to 15 client accounts simultaneously. I've handled seven-figure weekly revenues at peak, built promotional campaigns hitting 12x ROAS, diagnosed accounts that were bleeding money and brought them back to profitability, and scaled brands from barely breaking even to their best revenue weeks ever. My process is consistent: understand the customer before touching the campaign, build creative testing frameworks that generate real signal not noise, scale what works fast, kill what doesn't faster, and never confuse busy with effective. On the technical side I work across the full Meta stack - CBO, ABO, Advantage+, Dynamic Creative Testing, cost caps, bid caps alongside Google Search, Shopping, and Performance Max. Post-iOS14 attribution is something I take seriously Meta CAPI, Triple Whale, GA4, Shopify data, and UTM tracking are part of every account I manage. Outside of paid media, I'm completing my MBA at IU International University of Applied Sciences in Berlin in-person, by choice building my understanding of European market dynamics, DACH business environment, and EU regulations including GDPR. Fluent in English, learning German, native speaker of ROAS and I talk to algorithms for a living. If you're hiring for performance marketing roles or want to talk paid media strategy let's connect. ๐Ÿ“ง _Email not available. Sign in: https://www.twine.net/signup_โ€ฆ

Available to hire

Iโ€™m Dhruvil, a Performance Marketing Media Buyer with 5+ years of experience managing paid media for eCommerce brands across Meta, Google, and TikTok.

My journey started at Optimerse in 2020 where I learned paid media from the ground up decoding winning ads, studying consumer psychology, understanding what makes people stop scrolling and actually buy.

Over the years I grew from managing small-budget accounts under senior supervision to independently running up to 15 client accounts simultaneously.

Iโ€™ve handled seven-figure weekly revenues at peak, built promotional campaigns hitting 12x ROAS, diagnosed accounts that were bleeding money and brought them back to profitability, and scaled brands from barely breaking even to their best revenue weeks ever.

My process is consistent: understand the customer before touching the campaign, build creative testing frameworks that generate real signal not noise, scale what works fast, kill what doesnโ€™t faster, and never confuse busy with effective.

On the technical side I work across the full Meta stack - CBO, ABO, Advantage+, Dynamic Creative Testing, cost caps, bid caps alongside Google Search, Shopping, and Performance Max. Post-iOS14 attribution is something I take seriously Meta CAPI, Triple Whale, GA4, Shopify data, and UTM tracking are part of every account I manage.

Outside of paid media, Iโ€™m completing my MBA at IU International University of Applied Sciences in Berlin in-person, by choice building my understanding of European market dynamics, DACH business environment, and EU regulations including GDPR.

Fluent in English, learning German, native speaker of ROAS and I talk to algorithms for a living.

If youโ€™re hiring for performance marketing roles or want to talk paid media strategy letโ€™s connect.

๐Ÿ“ง Email not available. Sign in: https://www.twine.net/signup

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Language

English
Advanced
Hindi
Intermediate
Gujarati
Intermediate
German
Intermediate

Work Experience

Performance Marketing Media Buyer
January 1, 2022 - July 1, 2025
Managed paid media across Meta Ads, Google Ads, and TikTok Ads for up to 15 eCommerce client accounts, owning full funnel strategy, execution, and client communication end-to-end. Scaled combined weekly revenues to $950,000+ at peak across Meta and Google, driven by creative pipeline planning, audience segmentation, bid strategy optimization, and offer timing. Managed full Meta Ads account architecture across CBO, ABO, Advantage+ Shopping Campaigns, Dynamic Creative Testing (DCT), cost caps, and bid caps; scaled Google Ads across Search, Shopping, and PMAX to $245,000 weekly revenue at peak. Maintained post-iOS14 attribution using Meta CAPI, Triple Whale, UTM tracking, GA4, and Shopify Analytics, evaluating profitability through CAC and LTV analyses.
Junior Media Buyer
January 1, 2020 - December 1, 2021
Managed eCommerce and lead generation accounts across Facebook Ads, Instagram Ads, Google Ads, TikTok Ads, Snapchat Ads, and Pinterest Ads, building full-funnel structures including retargeting, lookalikes, and Advantage+ across TOF, MOF, and BOF. Conducted competitor research, market analysis, and paid social creative testing across image, carousel, VSL, and video formats, analyzing hooks and scroll-stopper performance.

Education

MBA at IU International University of Applied Sciences
January 1, 2025 - May 1, 2026

Qualifications

Microsoft Advertising Search Certification
January 11, 2030 - March 19, 2026
Google Analytics Certification
January 11, 2030 - March 19, 2026
Google Ads Creative Certification
January 11, 2030 - March 19, 2026
AI-Powered Performance Ads Certification
January 11, 2030 - March 19, 2026
AI-Powered Shopping Ads Certification
January 11, 2030 - March 19, 2026

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services, Education