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I'm an experienced agency leader with a 17-year career spanning media, sponsorship and branding across London and Dublin. I focus on digital strategy and integrated activation, and I lead multi-channel marketing teams delivering campaigns that meet commercial objectives. I've held senior roles at CSM (now Wasserman) as Digital Content Director, at Allied Global Marketing in London as VP of Client Solutions, and most recently as Business Director at Originate in Dublin, where I manage senior client relationships such as Marriott, Union Investments and the LDA, and lead project teams across social, web, SEO, branding and design with a focus on growing business.…I'm an experienced agency leader with a 17-year career spanning media, sponsorship and branding across London and Dublin. I focus on digital strategy and integrated activation, and I lead multi-channel marketing teams delivering campaigns that meet commercial objectives. I've held senior roles at CSM (now Wasserman) as Digital Content Director, at Allied Global Marketing in London as VP of Client Solutions, and most recently as Business Director at Originate in Dublin, where I manage senior client relationships such as Marriott, Union Investments and the LDA, and lead project teams across social, web, SEO, branding and design with a focus on growing business.

Sean Roberts

Brand Strategist, Content Strategist, Marketing Consultant, +2

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I'm an experienced agency leader with a 17-year career spanning media, sponsorship and branding across London and Dublin. I focus on digital strategy and integrated activation, and I lead multi-channel marketing teams delivering campaigns that meet commercial objectives. I've held senior roles at CSM (now Wasserman) as Digital Content Director, at Allied Global Marketing in London as VP of Client Solutions, and most recently as Business Director at Originate in Dublin, where I manage senior client relationships such as Marriott, Union Investments and the LDA, and lead project teams across social, web, SEO, branding and design with a focus on growing business.…I'm an experienced agency leader with a 17-year career spanning media, sponsorship and branding across London and Dublin. I focus on digital strategy and integrated activation, and I lead multi-channel marketing teams delivering campaigns that meet commercial objectives. I've held senior roles at CSM (now Wasserman) as Digital Content Director, at Allied Global Marketing in London as VP of Client Solutions, and most recently as Business Director at Originate in Dublin, where I manage senior client relationships such as Marriott, Union Investments and the LDA, and lead project teams across social, web, SEO, branding and design with a focus on growing business.

Available to hire

I’m an experienced agency leader with a 17-year career spanning media, sponsorship and branding across London and Dublin. I focus on digital strategy and integrated activation, and I lead multi-channel marketing teams delivering campaigns that meet commercial objectives.

I’ve held senior roles at CSM (now Wasserman) as Digital Content Director, at Allied Global Marketing in London as VP of Client Solutions, and most recently as Business Director at Originate in Dublin, where I manage senior client relationships such as Marriott, Union Investments and the LDA, and lead project teams across social, web, SEO, branding and design with a focus on growing business.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Business Director at Originate

July 1, 2024 - Present

Strategise digital campaigns, branding strategy and execution, web, performance & SEO projects, overseeing a marketing team of 5. Hold senior client relationships with a suite of clients including the LDA, Union Investments, KPMG, and Marriott. Lead project teams on social, web, SEO, branding and design briefs to grow the business and strengthen client relationships.

Vice President, Client Solutions (EMEA) at Allied Global Marketing

November 1, 2020 - July 31, 2024

Led the London office of 20 and integrated teams across media, partnerships, social and experiential to deliver integrated digital-led performance briefs. Held EMEA P&L responsibility and was a member of the agency global leadership team.

Account Director at Allied Global Marketing

October 1, 2018 - November 1, 2020

Led strategy and campaign activity for audience growth and engagement across international clients including NBC, IMAX, Warner Brothers, Netflix and Amazon; managed client and agency budgets; led an office of 20; part of international leadership team overseeing partnerships, paid media, creative, experiential and performance campaigns.

Digital Content Director at CSM (Sport and Entertainment) / Wasserman

January 1, 2016 - October 1, 2018

Digital content and communications strategies driving business objectives for major sporting bodies and brands; sponsorship terms, brand communications strategy, sponsorship activation, and new business development. Campaigns for Gazprom (Chelsea FC), NFL London, HSBC Wimbledon sponsorship, and Longines, among others.

Senior Digital Account Manager at CSM

April 1, 2014 - January 1, 2016

Account management for digital campaigns; sponsorship terms and activation; work with Gazprom, NFL, HSBC, Longines.

Digital Account Manager at CSM

November 1, 2011 - April 1, 2014

Digital account management; sponsorship terms; campaigns.

Digital Marketing Manager at Realex Payments

January 1, 2011 - November 1, 2011

Developed a digital strategy for the B2B online payments platform centered on social media and website optimization, overseeing a 75% increase in web sales leads during the tenure.

Distribution Manager at Teachers TV

September 1, 2008 - January 1, 2011

Digital marketer and distribution manager; grew the service's organic online footprint through reach-focused content partnerships and organic social media content.

Account Executive at Cybercom Digital Agency

February 1, 2007 - February 1, 2008

Digital agency work including media buying, CRM and copywriting for clients such as Vodafone, Jurys Inns, RBS, Hearst Digital and Carlsberg.