Sean Roberts
I'm an experienced agency leader with a 17-year career spanning media, sponsorship and branding across London and Dublin.
About
I’m an experienced agency leader with a 17-year career spanning media, sponsorship and branding across London and Dublin. I focus on digital strategy and integrated activation, and I lead multi-channel marketing teams delivering campaigns that meet commercial objectives.
I’ve held senior roles at CSM (now Wasserman) as Digital Content Director, at Allied Global Marketing in London as VP of Client Solutions, and most recently as Business Director at Originate in Dublin, where I manage senior client relationships such as Marriott, Union Investments and the LDA, and lead project teams across social, web, SEO, branding and design with a focus on growing business.
- 19 years' experience
- Joined March 2026
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Professional Services
- Government
Work experience· 9 roles
Strategise digital campaigns, branding strategy and execution, web, performance & SEO projects, overseeing a marketing team of 5. Hold senior client relationships with a suite of clients including the LDA, Union Investments, KPMG, and Marriott. Lead project teams on social, web, SEO, branding and design briefs to grow the business and strengthen client relationships.
Led the London office of 20 and integrated teams across media, partnerships, social and experiential to deliver integrated digital-led performance briefs. Held EMEA P&L responsibility and was a member of the agency global leadership team.
Led strategy and campaign activity for audience growth and engagement across international clients including NBC, IMAX, Warner Brothers, Netflix and Amazon; managed client and agency budgets; led an office of 20; part of international leadership team overseeing partnerships, paid media, creative, experiential and performance campaigns.
Education· 5
Certifications and awards· 5
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