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I'm a luxury marketing and business professional focused on crafting premium brand narratives that resonate with discerning clients in hospitality, fashion, and luxury goods. I thrive in fast-paced, premium environments and excel at translating insights into compelling storytelling and campaigns. With hands-on experience across PR, digital marketing, client management, and international B2B/B2C collaborations, I bring a service-oriented mindset, multilingual communication skills, and a track record of delivering premium results for luxury brands and premium hotels.…I'm a luxury marketing and business professional focused on crafting premium brand narratives that resonate with discerning clients in hospitality, fashion, and luxury goods. I thrive in fast-paced, premium environments and excel at translating insights into compelling storytelling and campaigns. With hands-on experience across PR, digital marketing, client management, and international B2B/B2C collaborations, I bring a service-oriented mindset, multilingual communication skills, and a track record of delivering premium results for luxury brands and premium hotels.

Or Cohen-Vurgaft

Brand Strategist, Marketing Strategist, Digital Marketer, +2

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I'm a luxury marketing and business professional focused on crafting premium brand narratives that resonate with discerning clients in hospitality, fashion, and luxury goods. I thrive in fast-paced, premium environments and excel at translating insights into compelling storytelling and campaigns. With hands-on experience across PR, digital marketing, client management, and international B2B/B2C collaborations, I bring a service-oriented mindset, multilingual communication skills, and a track record of delivering premium results for luxury brands and premium hotels.…I'm a luxury marketing and business professional focused on crafting premium brand narratives that resonate with discerning clients in hospitality, fashion, and luxury goods. I thrive in fast-paced, premium environments and excel at translating insights into compelling storytelling and campaigns. With hands-on experience across PR, digital marketing, client management, and international B2B/B2C collaborations, I bring a service-oriented mindset, multilingual communication skills, and a track record of delivering premium results for luxury brands and premium hotels.

Available to hire

I’m a luxury marketing and business professional focused on crafting premium brand narratives that resonate with discerning clients in hospitality, fashion, and luxury goods. I thrive in fast-paced, premium environments and excel at translating insights into compelling storytelling and campaigns.

With hands-on experience across PR, digital marketing, client management, and international B2B/B2C collaborations, I bring a service-oriented mindset, multilingual communication skills, and a track record of delivering premium results for luxury brands and premium hotels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Hebrew (modern)

Fluent

English

Fluent

German

Advanced

French

Advanced

Russian

Beginner

Work Experience

Luxury Tourism & Fashion Content Creator at @or_cohen_vurgaft

June 1, 2017 - Present

Managing the account; Collaborated with premium hospitality and fashion brands; Created strategic brand storytelling aligned with luxury positioning; Produced high-end visual content and campaign activations; Experience working with hotels, beauty brands and fashion houses

PR Account Manager at Dani Levy Communications

March 1, 2021 - November 1, 2021

Managed 5+ lifestyle, design & sports clients; Media representation incl. Reebok \ Adidas & Henkel; PR strategy, editorial planning & brand positioning; Journalist & media relationship management

Sales & Reservation Agent at The Jaffa Hotel

July 1, 2019 - July 1, 2020

Sold premium luxury services & rooms; Reservation management & guest experience optimization; Luxury service standards & cross-department collaboration

Account Manager at Clicksview

December 1, 2016 - May 1, 2019

Managed 20+ international B2B clients; Increased portfolio revenue by ~10%; Contract negotiations & partnership management; Performance analysis & optimization

Sales Representative at Partner Telecom

July 1, 2016 - December 1, 2016

Mobile product consulting & sales transactions; Contract closures & customer needs analysis

Luxury Tourism & Fashion Content Creator at Self-employed / Instagram @or_cohen_vurgaft

June 1, 2017 - Present

Managing the account; collaborated with premium hospitality and fashion brands; created strategic brand storytelling aligned with luxury positioning; produced high-end visual content and campaign activations; experience working with hotels, beauty brands and fashion houses