I'm a luxury marketing and business professional focused on crafting premium brand narratives that resonate with discerning clients in hospitality, fashion, and luxury goods. I thrive in fast-paced, premium environments and excel at translating insights into compelling storytelling and campaigns. With hands-on experience across PR, digital marketing, client management, and international B2B/B2C collaborations, I bring a service-oriented mindset, multilingual communication skills, and a track record of delivering premium results for luxury brands and premium hotels.…

Or Cohen-Vurgaft

I'm a luxury marketing and business professional focused on crafting premium brand narratives that resonate with discerning clients in hospitality, fashion, and luxury goods. I thrive in fast-paced, premium environments and excel at translating insights into compelling storytelling and campaigns. With hands-on experience across PR, digital marketing, client management, and international B2B/B2C collaborations, I bring a service-oriented mindset, multilingual communication skills, and a track record of delivering premium results for luxury brands and premium hotels.…

Available to hire

I’m a luxury marketing and business professional focused on crafting premium brand narratives that resonate with discerning clients in hospitality, fashion, and luxury goods. I thrive in fast-paced, premium environments and excel at translating insights into compelling storytelling and campaigns.

With hands-on experience across PR, digital marketing, client management, and international B2B/B2C collaborations, I bring a service-oriented mindset, multilingual communication skills, and a track record of delivering premium results for luxury brands and premium hotels.

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Skills

Experience Level

Language

Hebrew (modern)
Fluent
English
Fluent
German
Advanced
French
Advanced
Russian
Beginner

Work Experience

PR Account Manager at Dani Levy Communications
March 1, 2021 - November 1, 2021
Managed 5+ lifestyle, design & sports clients; Media representation incl. Reebok \ Adidas & Henkel; PR strategy, editorial planning & brand positioning; Journalist & media relationship management
Sales & Reservation Agent at The Jaffa Hotel
July 1, 2019 - July 1, 2020
Sold premium luxury services & rooms; Reservation management & guest experience optimization; Luxury service standards & cross-department collaboration
Luxury Tourism & Fashion Content Creator at Self-employed / Instagram @or_cohen_vurgaft
June 1, 2017 - Present
Managing the account; collaborated with premium hospitality and fashion brands; created strategic brand storytelling aligned with luxury positioning; produced high-end visual content and campaign activations; experience working with hotels, beauty brands and fashion houses
Luxury Tourism & Fashion Content Creator at @or_cohen_vurgaft
June 1, 2017 - Present
Managing the account; Collaborated with premium hospitality and fashion brands; Created strategic brand storytelling aligned with luxury positioning; Produced high-end visual content and campaign activations; Experience working with hotels, beauty brands and fashion houses
Account Manager at Clicksview
December 1, 2016 - May 1, 2019
Managed 20+ international B2B clients; Increased portfolio revenue by ~10%; Contract negotiations & partnership management; Performance analysis & optimization
Sales Representative at Partner Telecom
July 1, 2016 - December 1, 2016
Mobile product consulting & sales transactions; Contract closures & customer needs analysis

Education

B.A. in International Business Administration at Lauder Business School | Vienna
September 1, 2022 - June 1, 2026
Diploma in PR & Communication at Israeli Marketing & Advertising Association | Tel Aviv
January 1, 2020 - January 1, 2020
Israeli Matriculation Certificate (Bagrut) at Israeli Matriculation Certificate (Bagrut)
January 1, 2015 - January 1, 2015
Bachelor of Arts in International Business Administration at Lauder Business School, Vienna
September 1, 2022 - June 1, 2026
Diploma in PR & Communication at Israeli Marketing & Advertising Association, Tel Aviv
January 1, 2020 - January 1, 2020
Israeli Matriculation Certificate (Bagrut) at Israel
January 1, 2015 - January 1, 2015

Qualifications

Diploma in PR & Communication
January 1, 2020 - January 1, 2020
Israeli Matriculation Certificate (Bagrut)
January 1, 2015 - January 1, 2015

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Retail, Other

Skills

Experience Level