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I'm Luiza Fonseca, a marketing and growth professional with 8+ years of experience in market performance analysis, digital marketing strategy, and data-driven decision making. I specialize in supporting automotive retail clients, developing acquisition strategies, analyzing campaign performance, and optimizing marketing investments to drive business growth. I excel at translating data insights into strategic initiatives, building performance dashboards, and collaborating with cross-functional teams to improve marketing efficiency, customer acquisition, and ROI. I enjoy shaping marketing operations for scalability and communicating value to align with business goals.…I'm Luiza Fonseca, a marketing and growth professional with 8+ years of experience in market performance analysis, digital marketing strategy, and data-driven decision making. I specialize in supporting automotive retail clients, developing acquisition strategies, analyzing campaign performance, and optimizing marketing investments to drive business growth. I excel at translating data insights into strategic initiatives, building performance dashboards, and collaborating with cross-functional teams to improve marketing efficiency, customer acquisition, and ROI. I enjoy shaping marketing operations for scalability and communicating value to align with business goals.

Luiza Fonseca

Media Coordinator, Marketing Analyst, Marketing Strategist

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I'm Luiza Fonseca, a marketing and growth professional with 8+ years of experience in market performance analysis, digital marketing strategy, and data-driven decision making. I specialize in supporting automotive retail clients, developing acquisition strategies, analyzing campaign performance, and optimizing marketing investments to drive business growth. I excel at translating data insights into strategic initiatives, building performance dashboards, and collaborating with cross-functional teams to improve marketing efficiency, customer acquisition, and ROI. I enjoy shaping marketing operations for scalability and communicating value to align with business goals.…I'm Luiza Fonseca, a marketing and growth professional with 8+ years of experience in market performance analysis, digital marketing strategy, and data-driven decision making. I specialize in supporting automotive retail clients, developing acquisition strategies, analyzing campaign performance, and optimizing marketing investments to drive business growth. I excel at translating data insights into strategic initiatives, building performance dashboards, and collaborating with cross-functional teams to improve marketing efficiency, customer acquisition, and ROI. I enjoy shaping marketing operations for scalability and communicating value to align with business goals.

Available to hire

I’m Luiza Fonseca, a marketing and growth professional with 8+ years of experience in market performance analysis, digital marketing strategy, and data-driven decision making. I specialize in supporting automotive retail clients, developing acquisition strategies, analyzing campaign performance, and optimizing marketing investments to drive business growth.

I excel at translating data insights into strategic initiatives, building performance dashboards, and collaborating with cross-functional teams to improve marketing efficiency, customer acquisition, and ROI. I enjoy shaping marketing operations for scalability and communicating value to align with business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Media Coordinator at Syonet

February 28, 2023 - Present

Lead digital marketing and demand-generation operations for 100+ automotive retail clients across Brazil. Manage a multidisciplinary team of 18 marketing professionals, overseeing campaign performance, acquisition strategies, and operational delivery. Structured and optimized marketing and growth operations, reducing campaign delivery time by 55% and increasing SLA from 68.1% to 91.1%. Defined and monitored marketing KPIs, built dashboards and analytical reports to support data-driven decision making. Monitored investment efficiency and campaign performance to improve lead quality, conversions, and ROI. Collaborated with product and technology teams to identify bottlenecks in the customer acquisition funnel and implemented improvements. Supported positioning and value communication initiatives and developed internal leadership and operational frameworks to scale marketing operations.

Media Analyst / Demand Generation at Syonet

February 1, 2019 - March 1, 2023

Planned, executed, and optimized multi-channel digital marketing campaigns across Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads, focused on customer acquisition and demand generation. Supported automotive retail clients, contributing to pipeline growth and lead generation. Analyzed funnel performance, conversion metrics, and campaign results to identify optimization opportunities and improve marketing efficiency. Built performance dashboards and analytical reports to track results and support data-driven marketing decisions. Collaborated with clients and internal stakeholders to align messaging, positioning, and growth strategies.

Digital Marketing Analyst at Camejo

October 1, 2018 - February 1, 2019

Managed digital marketing campaigns across Google Ads and Meta Ads, supporting brand visibility and lead generation. Planned and managed monthly social media calendars, ensuring consistency in brand voice and messaging. Developed and reviewed copy for digital campaigns and marketing communications. Supported client communication and day-to-day marketing operations. Produced performance reports with insights to guide campaign optimization and marketing decisions.

Media Analyst & Copywriter at W7 Agency

January 31, 2018 - November 29, 2019

Produced strategic copy and content for social media, campaigns, and digital channels. Planned and executed paid media campaigns on Google Ads and Meta Ads, focusing on performance optimization. Monitored campaign metrics and conducted ongoing analysis to improve results. Delivered performance reports and presentations to support strategic alignment with clients.