I'm Aaron Mireles, a results-driven Senior Marketing Executive with 17+ years of experience leading growth, digital transformation, and brand strategy for SaaS, enterprise, and PE-backed organizations. I excel at turning market insights into aligned go-to-market plans, building high-performing teams, and delivering measurable improvements in pipeline, revenue, and brand equity. I've led cross-functional initiatives across product, sales, and customer success—driving multi-channel campaigns, platform consolidations, and rapid scaling. My approach emphasizes clear strategy, data-driven execution, and consistent brand storytelling that resonates in global markets.…

Aaron Mireles

I'm Aaron Mireles, a results-driven Senior Marketing Executive with 17+ years of experience leading growth, digital transformation, and brand strategy for SaaS, enterprise, and PE-backed organizations. I excel at turning market insights into aligned go-to-market plans, building high-performing teams, and delivering measurable improvements in pipeline, revenue, and brand equity. I've led cross-functional initiatives across product, sales, and customer success—driving multi-channel campaigns, platform consolidations, and rapid scaling. My approach emphasizes clear strategy, data-driven execution, and consistent brand storytelling that resonates in global markets.…

Available to hire

I’m Aaron Mireles, a results-driven Senior Marketing Executive with 17+ years of experience leading growth, digital transformation, and brand strategy for SaaS, enterprise, and PE-backed organizations. I excel at turning market insights into aligned go-to-market plans, building high-performing teams, and delivering measurable improvements in pipeline, revenue, and brand equity.

I’ve led cross-functional initiatives across product, sales, and customer success—driving multi-channel campaigns, platform consolidations, and rapid scaling. My approach emphasizes clear strategy, data-driven execution, and consistent brand storytelling that resonates in global markets.

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Language

English
Fluent

Work Experience

Fractional Marketing Executive at Altos
April 1, 2025 - November 1, 2025
Leading freelance marketing leadership across multiple client accounts, directing GTM strategy, brand positioning, and market expansion initiatives; implementing data-driven processes and cross-functional collaboration.
Senior Marketing Advisor at PDI Technologies
January 1, 2023 - March 1, 2025
Provided strategic guidance on growth initiatives, digital transformation, and brand strategy; supported go-to-market plans, product launches, and complex ERP platform consolidations; partnered with executive leadership to drive revenue growth.
Senior Marketing Advisor at P97 Networks
January 1, 2023 - September 1, 2023
Led marketing advisory efforts, shaping brand messaging and demand generation; aligned cross-functional teams to accelerate pipeline and customer adoption.
Director of Marketing at P97 Networks
July 1, 2020 - January 1, 2023
Led the Marketing function, brand strategy, demand generation, and go-to-market initiatives; orchestrated ERP platform consolidation and digital transformation; built and mentored an eight-person team and managed multi-million-dollar budgets; delivered measurable ROIs.
Senior Account Director at JW Eisen Marketing
July 1, 2020 - January 1, 2023
Directed client accounts, led multi-channel campaigns across digital and traditional channels, and coordinated cross-functional teams to deliver growth and client satisfaction.
Chief Marketing Officer at CraneWorks
March 1, 2016 - September 30, 2016
Led company-wide marketing strategy, branding, and communications; defined go-to-market plans and partner programs to increase market presence.
Director of Marketing and Business Development at Effex Management Solutions
September 1, 2016 - February 28, 2018
Directed marketing and business development efforts; built market presence for clients; cross-functional leadership.
Digital Strategist & Account Manager at Digital Growth Institute
December 1, 2008 - August 31, 2013
Developed digital marketing strategies, managed client accounts, and delivered measurable results across campaigns.
Marketing Manager at Adhere Creative
September 1, 2013 - February 29, 2016
Managed marketing programs, brand collateral, and client campaigns; oversaw project execution and client relationships.
Customer Success Manager at Digital Growth Institute / P97 Networks
January 1, 2018 - July 1, 2020
Managed customer success initiatives, improved retention, and supported onboarding for enterprise clients.

Education

Bachelor of Science (BS) in Marketing at University of Houston
January 1, 2006 - December 31, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Education, Media & Entertainment, Transportation & Logistics