Shubhi Chhabra

Social Media Marketing Manager at Life and Half (Agency)

Repositioned Ronil Goa (JDV by Hyatt) and World of Asaya aligning content with corporate goals & refining brand voice. Directed an 8-person cross-functional team; wrote briefs, approved concepts, led shoots, and owned the channel calendar. Built operating cadence (trackers, weekly client check-ins, daily standups) to cut delivery lags and raise client visibility. Launched three multi-channel campaigns (festival + new product): 75 assets, 7 influencer collabs, ~500K impressions. Pioneered generative AI content creation strategy aligned with audience behavior.

Social Media & Community Manager at Autodraft AI

Owned end-to-end content + channel strategy for 3 YouTube channels, Instagram, and communities. Drove a 20% lift in organic reach in 30 days via SEO-led distribution, hook A/B testing, and rapid iterations. Led a 5-person hybrid (remote + in-office) creative team; shipped reliable weekly cross-format outputs. Mapped content to user journey stages to increase paid conversion and enhanced LTV supporting the 500K paid-user target ahead of the first raise; shaped and structured early playbooks for English and Bengali channels.

Marketing Research Executive at Stealth Startup

Joined at inception to shape market positioning and early audience strategy for a global macro newsletter in stealth. Led competitor mapping, audience segmentation, and surveys to define target cohorts and content strategy. Collaborated with the founding team to test early content directions and validate hypotheses around engagement and distribution.

Marketing Executive at Digital Growth Hackers

Managed end-to-end social strategy for 4 B2C brands covering content, influencer outreach, SEO, ORM, and analytics; LinkedIn presence and strategic cold outreach for 3 B2B startups and executives. Drove 15x organic growth for 2 early-stage accounts within 6 months in a lean two-person creative team. Built 300-strong influencer community in 4 months fueling organic reach & boosting Amazon sales by 15%. Designed and executed performance campaigns across Meta and LinkedIn, optimizing for ROI and audience expansion.

Social Media Marketing Manager (Contract) at Life and Half (Agency)

Repositioned Ronil Goa (JDV by Hyatt) and World of Asaya by aligning content with corporate goals and refining brand voice. Directed an 8-person cross-functional team; authored briefs, approved concepts, led shoots, and managed the channel calendar. Built operating cadence to reduce delivery lags and raise client visibility. Launched three multi-channel campaigns (75 assets, 7 influencer collaborations) with ~500K impressions.

Social Media & Community Manager (Contract) at Autodraft AI (B2C SaaS)

Owned end-to-end content and channel strategy for 3 YouTube channels, Instagram, and communities. Drove a 20% lift in organic reach in 30 days via SEO-led distribution, A/B testing, and rapid iterations.

Social Media Strategist at Zoca.ai (MarTech, SaaS)

Managed client success and social strategy for U.S. beauty SMBs; built a 45+ micro-influencer pipeline and created data-informed playbooks. Partnered with the founder to develop an AI-content generation agent, mapping user cohorts and curating virality patterns.